David Donneral
Houston,TX
Summary
Forward-thinking partner, offering over 20 years of sales experience in heavy equipment. Able to multitask and adapt to multiple environments resulting in consistent growth and profitability. Proven leader with track record of successful communication, client relationship building and achievement of sales goals.
Overview
20
20
years of professional experience
Work History
VP Specialty and Used Equipment Remarketing
CLM Equipment, Co. Inc
Houston, TX
01.2023 - Current
- Manage used inventory, create sales and rental opportunities of new and used machines in the Texas and Louisiana markets as well as the national market thru online advertising
- Spec out and source vendors to create specialized demolition and recycling machines for rental and sale
- Assist and advise sales reps with technical info and specialized attachments
- Source new and used equipment and attachments for current rental fleet from manufacturers and other dealer network
- Liaison with service and parts departments for sales and customer needs
- Work with factory reps to source and introduce new products.
Assistant Product Development Manager / Specialized Equipment Sales Manager
Kobelco Construction Machinery USA Inc.
Katy, TX
03.2017 - 12.2022
- Investigate, research, design, consult and modify excavators to fit the North American market – specifically, but not limited to scrap, auto recycling, demolition, waterway/port and forestry applications
- Coordinate with Kobelco factory engineers to refine and improve existing machines and develop new machines
- Create cost and advertising budgets and pricing strategies
- Create sales plans and strategies for specialized excavators and unique application machines (high and wide undercarriage, log loading, hybrid electric, auto recycling and high reach demolition)
- Assist in the development of new standard configuration machines for the North American market
- Perform field comparisons and online research for sales, marketing and advertising material
- Direct sell to end user and promote sales of specialized machines thru existing dealer network
- Create training and material to educate dealers and customers on safe operation and routine maintenance specific to their machines and application
- Training and support regional field reps with sales and technical information
- Travel with regional reps for dealer and customer visits
- Perform customer interview and testimonials for product improvement and marketing
- Marketing and advertising of new products thru print ad, internet, social media and trade shows
- Organize, set-up and operate national and international trade shows to promote Kobelco products- specifically for NDA, ISRI, ARA, URG, World Demolition and Recycling Summit
- Source attachments and aftermarket products to assist and support dealer/customer
- Assist dealers to solve customer/product issues either remotely or on job site
- Extensive travel across Canada and US, multiple trips to Japan and Europe.
Equipment Sales – Scrap and Demolition Specialist
Romco Equipment Co.
Houston, TX
01.2016 - 02.2017
- Expanded dealership’s exposure into scrap and demolition market
- Introduced my existing customer base to new dealership and their current product lines (Volvo, Hitachi, Genesis)
- Sourced and secured new lines of mobile shears, demolition tools, vacuum lifters, grapples, magnets and specialty products
- Coordinated with shop to properly install and improve operation of shears and other demolition/recycling attachments
- Increased customer awareness of dealer in their current market
- Assisted other sales reps in introducing new products into their existing territories
- Trained service departments from multiple stores on the service, maintenance, and installation procedures of scrap/demolition tools
- Created a demand and built a rental fleet of scrap and demolition equipment
- Dealer liaison with Volvo, Hitachi and Genesis national account customers.
Scrap and Demolition Equipment Manager
CLM Equipment Company, Inc.
Houston, TX / Lafayette
10.2006 - 01.2016
- Supervised sales activities of specialty products for Louisiana and Texas territories
- Developed and implemented marketing strategies for new/used equipment
- Responsible for sales and rentals to end-users, wholesalers, dealers and key accounts
- Marketed equipment and rentals through advertising, trade shows, direct mail, and internet (Machinery Trader)
- Created and built relationships with product distributors and factory representatives
- Sourced and secured new product lines and additional revenue streams
- Worked with the service department to build specialty machines with required hydraulic and guarding packages
- Managed specialty machine rental inventory
- Identified, sourced and ordered attachments for other sales representatives
- Liaison between customers and service department on repairs and rental damages
- Exhibited and attended ISRI, NDA, World Demolition Summit trade shows.
Area Sales Manager
Strongco Equipment, Ltd
Mississauga, Ontario
09.2004 - 10.2006
- Sales of Case industrial construction equipment and attachments
- Exceeded established sales targets every month of my employment and became one of their top producers.
Education
Associate's Degree -Business Studies -
Seneca College
Toronto, CA01-1993
Skills
- Corporate Communications
- Operations Oversight
- Strategic Planning
- Technical Support
- Business Development
- Revenue Generation
- Marketing and Advertising
- Solution Innovation
- Contract Negotiation
- New Business Development
- Industry partnership development
- Marketing expertise
- Strategic business planning
- Analytical and Critical Thinker
Timeline
VP Specialty and Used Equipment Remarketing
CLM Equipment, Co. Inc
01.2023 - Current
Assistant Product Development Manager / Specialized Equipment Sales Manager
Kobelco Construction Machinery USA Inc.
03.2017 - 12.2022
Equipment Sales – Scrap and Demolition Specialist
Romco Equipment Co.
01.2016 - 02.2017
Scrap and Demolition Equipment Manager
CLM Equipment Company, Inc.
10.2006 - 01.2016
Area Sales Manager
Strongco Equipment, Ltd
09.2004 - 10.2006
Associate's Degree -Business Studies -
Seneca College
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