David Duri is a Digital Marketing Strategist with documented experience across various fast-paced industries, including Telecoms, Media and Research, Finance, Hospitality and Tourism, and Advertising and technology. A marketing professional with a digital bias I have been deeply involved in data-driven deployments and coordinated teams to deliver transformative initiatives around Demand Generation, Product and Brand Architecture, Road Mapping, Positioning, and Go-To-Market strategy.
Hi, I’m
David Duri
Digital Marketing and Brand Executive
Harare,Zimbabwe
Summary
Overview
11
years of professional experience
8
years of post-secondary education
2
Certifications
Work History
Econet WirelessHarare, Zimbabwe
Senior Digital Marketing Manager
03.2023 - Current
Job overview
- Manage a team of six, report to the GM of Marketing, and be responsible for managing a marketing budget of 55% of the annual total marketing spend. Drive digital adoption across functional teams.
- Lead the digital marketing strategy that aligns with the business’s overarching digital transformation strategy of transitioning from a communications services provider (CSP) to a digital services provider (DSP).
- Establish the end-to-end digital marketing capabilities and strategy that align with the needs and goals of the businesses. Lead the implementation of these capabilities, such as media planning and buying, search, conversion rate optimization, and data and analytics, to support future business growth.
- Establish best practices around data and analytics to inform marketing, campaign effectiveness, and lead our overall approach to the use of digital marketing agencies.
- Conducted regular stakeholder updates to provide transparency into project progress and manage expectations effectively.
- Managed relationships with external vendors and partners, ensuring alignment on project goals and expectations.
Rainbow Tourism Group
Group Head of Digital Marketing
04.2022 - 02.2023
Job overview
- Establish the Digital Function for the group SBUs – Strategic Planning, managing CAPEX and OPEX budgetary provisions, operationalise the function by hiring and structuring teams (Social, Web, Customer Experience, Content), managing a digital spend of 5% of annual revenue.
- Launched a social media influencer program to drive demand generation for the Group’s SBUs (six hotels, tour operator, and tech business). US$300K in revenue was achieved.
- Structured the Digital team to service eight SBUs across the groups, with overall digital marketing support, including offshore demand generation.
- Led the Go-To-Market, roll-out, and adoption drive for Gateway Stream (Group’s Tech SBU) APIs [Google Hotel Ads, Freshworks (CRM), Facebook for Developers] integration for Digital Customer Experience (DX), Omnichannel (SMAC) digital service portfolio.
- Supported the Investor Proposal call-out, working directly with the Legal Head, Finance Director, and Group CEO to usher in a new equity structure for the group and subsequent delisting from the Zimbabwe Stock Exchange (ZSE) to the Victoria Falls Exchange (VFEX).
Econet Wireless Zimbabwe
Digital Marketing Manager
12.2019 - 04.2022
Job overview
- Launched a Business Continuity initiative at the start of the Covid-19 pandemic, which grossed over $10 million in revenue under the Broadband product portfolio for Econet Wireless.
- Managed quarterly research into customer experience and brand health checks. The Customer Satisfaction Index (CSI) recorded an improvement of 4 percentage points to 77%, the Net Promoter Score (NPS) improved to -4 from -6, and the Customer Effort Score (CES) for Econet recorded an increase to 80% from 75% for the period Q3, FYE23.
- Led the go-to-market, roll-out, and adoption drive for the CX Omnichannel (SMAC) digital service portfolio, grossing user base growth of 122% above target, with an additional 3.5 million users year-to-date. 35% reduction in physical shop traffic and +$5 million saved in service costs.
- Part of the Core Digital Services Provider (DSP) Digital Transformation team is responsible for driving digital strategy, structure, capabilities, and culture audits to map opportunities for digital transformation.
- Motivated the ExCo (via COO) team to finance Proximity Marketing and Location Services as a vertical, and launched in Q1, FYE '22.
- A CSR campaign to fund PPE for frontline healthcare workers at the start of the COVID-19 pandemic. The initiative raised $1.4 million and motivated the business to match the crowdfunded total. (Econet gained a 40% uplift in engagement rates on social media, and a 15% gain in positive online brand sentiment.)
Africabet.com
Head Digital Sales and Marketing
11.2018 - 12.2019
Job overview
- Ownership of the digital roadmap prioritization strategy that optimized across 10+ Scrum teams to modernize the core of UX experiences across online touchpoints.
- Collaborated with the Data Analytics team to model predictive models on user behavior to match offers and optimize user sessions. Drove bounce rates from 74% to an average of 32%.
- Increased organic blog visits from 2,000/month (in 2013) to over 60,000/month.
- Drove Average Revenue Per User (ARPU) from $8 to $13, and grossed $21.00 in customer lifetime value (CLV), with an appreciated retention rate for 30 days, up to 50% from 35%.
Maverick Media
Digital Account Manager
02.2018 - 09.2018
Job overview
- Launched FMCG Group; Simbisa QSR (owned and franchise) brands (Haefllis, Galitos - Kenya, Chicken and Pizza Inn - Ghana, Rocomamas, and Ocean Basket - Zimbabwe) presence online.
- Grew audience size for launched brands by 43% in an initial 90-day period, with an activity ratio on channels growing by 17% quarter over quarter.
- Launched brand repositioning, connecting the Pizza Inn brand with the Gen Z audience, and positioning new menu categories with audiences. Achieved a 45% increase in product uptake in the LSM 13 segment and among an affluent audience.
- Launched the extended International Subject Matter Expert (SME) online show, Barker Tilly's “College of Knowledge,” for the Central Africa division, with an accumulated 120K+ views.
Kagiso Media
Digital Content Manager
02.2017 - 01.2018
Job overview
- Filtered and discovered high-performing content pillars for ABSA Bank, and drove organic engagement up by 113% with the highly monetizable audience silos.
- Created feedback pods for product testing for ABSA Bank using content sampling and audience modeling. Test pods created sample size feedback loops, which are used as dipsticks for products and services. Trimmed down Go-To-Market and R&D costs, on average, by 22%.
- Initiated the palate research for McDonald's South Africa to establish cultural influences on palates and food preparation. Iterated McDonald's seasoning and time under heat, which grew revenue by 15% across all outlets in South Africa.
- Approved, reviewed and edited content flowing to website.
- Used content management system to analyze user engagement and website traffic metrics.
Alpha Media Holdings
Product Manager - MobiNews
10.2014 - 07.2015
Job overview
- Developed and implemented a fully integrated marketing program for the MobiNews product for AMH, with 500,000 active users and US$3 million in new revenue (a category that increased sales by 30% for AMH).
- Grew the subscriber base from 200,000 to 500,000 active monthly subscribers.
- Defined and implemented further use cases by developing new verticals to increase ARPU by 13%.
- Business case-driven advocacy for channel extension to increase segment adoption and market future-proofing.
- Delivered MRDs and PRDs with prioritized features adopted in the product suite.
- Managed full product lifecycle, from ideation through post-launch support, ensuring consistent quality control measures were in place.
- Coordinated project planning and execution with team members and team leads.
Education
Solusi UniversityZimbabwe
Bachelor of Arts from Finance
05.2019 - 12.2024
University Overview
Digital Marketing InstituteIreland
Certified Digital Marketing Professional
01.2020 - 01.2021
University Overview
Association of Business Executives (ABE)
Financial Management Diploma
01.2013 - 01.2014
University Overview
Skills
Go-To-Market Product/Project Management
Certification
Content Marketing Certification: Hubspot
References
References
Kezito Makuni(COO), +263 77 222 2757, Econet Wireless, Harare
Rufaro Nelson (Chief Customer Experience Officer), +263 77 122 2977, Econet Wireless, Harare
Accomplishments
Accomplishments
- Exceptional Marketing Awards (MAZ): Customer Engagement of the Year 2020.
- Best Promotional Campaign of the Year - Hallo 25, Building Memories Together - Thematic Campaign.
- Best Social Media & Digital Marketing Campaign of the Year 2023 - Econet VicFalls Marathon.
Timeline
Senior Digital Marketing Manager
Econet Wireless
03.2023 - Current
Group Head of Digital Marketing
Rainbow Tourism Group
04.2022 - 02.2023
Digital Marketing Institute
Certified Digital Marketing Professional
01.2020 - 01.2021
Digital Marketing Manager
Econet Wireless Zimbabwe
12.2019 - 04.2022
Solusi University
Bachelor of Arts from Finance
05.2019 - 12.2024
Head Digital Sales and Marketing
Africabet.com
11.2018 - 12.2019
Digital Account Manager
Maverick Media
02.2018 - 09.2018
Digital Content Manager
Kagiso Media
02.2017 - 01.2018
Product Manager - MobiNews
Alpha Media Holdings
10.2014 - 07.2015
Association of Business Executives (ABE)
Financial Management Diploma
01.2013 - 01.2014
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