David Falk
Jersey City,NJ
Summary
Experienced Assistant Director with over a decade of experience managing and optimizing diverse business operations. Expertise in formulating strategic business goals and implementing policies that drive CRM leadership, resulting in improved conversion rates throughout the customer lifecycle. Proven ability to analyze data and oversee development functions to ensure successful campaign launches. Recognized for exceptional organizational skills and a strong aptitude for fostering and maintaining outstanding customer relationships.
Overview
16
16
years of professional experience
Work History
Associate Director, CRM Strategy
Publicis Groupe
04.2025 - Current
- Revamped onboarding strategy for Samsung brand and all lines of business, aligning campaigns to corporate objectives.
- Designed and implemented testing frameworks that uncovered deeper audience insights and drove measurable optimization.
- Launched narrative-based creative that expanded cold audience reach by 30%, while increasing Hot audience performance to +119% above YTD benchmark; cold audiences also maintained stronger benchmark lift compared to prior quarter.
Associate Director, CRM Strategy
Razorfish
06.2022 - Current
- Lay educational groundwork of Stellantis Connect software in vehicles to drive trial enrollment, establish daily usage habits, and capitalize on early usage behavior to encourage trial users to pay for subscriptions/renewals
- Create lifecycle cadences for new vehicle rollouts and those with varying trial lengths, emphasizing the integration of upsell opportunities and feature enhancements into customer communications
- Partner with analytics to develop monthly executive reports that evaluate multiple CRM email touches sent to GSDP vehicle owners throughout their trial and subscription lifecycle, highlighting critical KPIs
- Create offer testing strategies for subscription-based communications, targeting segmented audiences who are beyond free trial, including winback and renewal
- Expanded the Lapse Cadence strategy by extending the timeline, implementing a comprehensive approach with compelling offers that increased engagement rate by +1%.
- Enhance quarterly newsletters by incorporating a more targeted strategy based on audience segmentation and dynamic components for personalized content delivery
- Coordinate with Data and Development teams to ensure Business Requirement Documents (BRDs) are implemented correctly for audience targeting and campaign sizing across all email and direct mail campaigns
- Collaborate with Strategy, Account, and Client teams to develop a Time Action Plan (TAP), setting and executing dates for key project deliverables until completion
Manager, Conversion Marketing
SiriusXM
10.2019 - 05.2022
- Developed comprehensive marketing strategy program to convert those with free satellite radio trial subscriptions into paid subscriptions before trial end
- Built reporting decks that analyze every stage of the trialer's journey, with a strong emphasis on direct mail, email, and call center interactions to improve conversion rates
- Optimized the early engagement email stream, resulting in higher open rates, click rates, and subscriptions
- Launched separate email streams tailored for in-vehicle and out-of-vehicle listening using SiriusXM's 360L technology
- Led boost strategies used across social, email, direct mail, and call center to target softness at different touchpoints in the trialer's lifecycle
- Presented monthly strategy and reporting to CEO, President, and Executive Vice-President
Manager, Digital Brand Marketing & Production
Wyndham Hotel Group
10.2015 - 10.2019
- Digital lead for global economy and midscale brands accounting for over 90% of total portfolio
- Provided strategic recommendations to drive marketing initiatives across brand websites and all channels (SEO, paid media, affiliate, mobile)
- Built and distribute reporting dashboards using Adobe Analytics for all ecommerce to continually analyze and drive campaign performance
- Led Global Sales web-marketing strategy across all digital brand channels
Analyst, Website Experience & Mobile Marketing
Toys "R" Us Corporate HQ
11.2011 - 10.2015
- Drove consumer engagement across all social and digital channels through SMS, QR Code campaigns and digital display
- Built digital stores that increase desktop and mobile sales
- Partnered with TRU/BRU merchants to deliver optimal homepage messaging for retailing site
- Managed Skava for our mobile and tablet commerce platform
Consultant, Finance and Strategic Planning, Commercial Music Group
Sony BMG Music
07.2009 - 08.2009
- Analyzed attrition rates of royalties to determine top performing artists from Sony's back catalogue
- Performed regression analysis to determine new revenue streams
Education
MBA - Marketing
Seton Hall University
South Orange, NJ05.2011
BS - undefined
Indiana University
Bloomington, IN05.2005
Skills
- QlikView
- Tableau
- Adobe Analytics
- Adobe Workfront
- JIRA
- Confluence
- Microsoft Office Suite: Word, Excel, PPT
Timeline
Associate Director, CRM Strategy
Publicis Groupe
04.2025 - Current
Associate Director, CRM Strategy
Razorfish
06.2022 - Current
Manager, Conversion Marketing
SiriusXM
10.2019 - 05.2022
Manager, Digital Brand Marketing & Production
Wyndham Hotel Group
10.2015 - 10.2019
Analyst, Website Experience & Mobile Marketing
Toys "R" Us Corporate HQ
11.2011 - 10.2015
Consultant, Finance and Strategic Planning, Commercial Music Group
Sony BMG Music
07.2009 - 08.2009
BS - undefined
Indiana University
MBA - Marketing
Seton Hall University
AREAS OF EXPERTISE
- Strategic Leadership
- Project Management
- Analytical Thinking
- Campaign Planning
- Business Development
- Client Relationship Management
- Account Management
- Competitive Analysis
Similar Profiles
Shivanshu SharmaShivanshu Sharma
Senior Associate Business Operations L2 – Lead FP&A & MR at Publicis Global Delivery (Publicis Groupe)Senior Associate Business Operations L2 – Lead FP&A & MR at Publicis Global Delivery (Publicis Groupe)
Adhiraj JollyAdhiraj Jolly
Associate Manager at Publicis Groupe (Publicis Media)Associate Manager at Publicis Groupe (Publicis Media)
Vishnu SudevanVishnu Sudevan
SEO MANAGER at Publicis Global Delivery - Publicis GroupeSEO MANAGER at Publicis Global Delivery - Publicis Groupe
Dhanroop PillaiDhanroop Pillai
Associate Director at Publicis Global Delivery | Publicis GroupeAssociate Director at Publicis Global Delivery | Publicis Groupe
Rasheed OrleansRasheed Orleans
Senior Support Engineer at Dell TechnologiesSenior Support Engineer at Dell Technologies