Summary
Overview
Work History
Education
Skills
Certification
Key Skills And Tools
Timeline
Hi, I’m

David Flach

Marketing Operations Leader
West Linn,OR
David Flach

Summary

Versatile Senior Manager specializing in Marketing Operations and skilled at planning, implementing and overseeing key improvements to drive business growth and efficiency. History of cultivating an open culture with free exchange of information. Pursuing new professional challenges with a growth-oriented company.

Overview

11
years of professional experience
1
Certification

Work History

Bloomfire

Senior Manager, Marketing Strategy and Operations
02.2022 - Current

Job overview

  • Built and led marketing operations strategies, improving lead scoring, funnel optimization, and campaign effectiveness
  • Reduced marketing budget spending by 68% while increasing inbound demand by nearly 50%
  • Optimized marketing technology stack to improve automation, segmentation, and lifecycle marketing
  • Established team priorities, maintained schedules and monitored performance.
  • Led marketing attribution initiatives, enhancing multi-touch tracking and marketing-influenced revenue measurement
  • Successfully managed budgets and allocated resources to maximize productivity and profitability.
  • Managed large-scale projects and introduced new systems, tools, and processes to achieve challenging objectives.
  • Consolidated vendors and renegotiated contracts to optimize costs.
  • Provided strong leadership to enhance team productivity and morale.

Khoros

Customer Project Manager
08.2021 - 02.2022

Job overview

  • Managed high-profile customer projects with budgets exceeding $500K, achieving a 95% on-time delivery rate and 20% reduction in turnaround time through optimized workflows.
  • Partnered cross-functionally to enhance customer engagement and community strategies
  • Planned, designed, and scheduled phases for large projects.
  • Identified plans and resources required to meet project goals and objectives.
  • Provided detailed project status updates to stakeholders and executive management.
  • Provided detailed technical and operational direction in project challenges, consistently meeting deliverables according to deadlines.
  • Monitored contracts and service level agreements to identify potential risks and implement mitigation actions to protect development process from unforeseen delays and costs.

AHA Inc.

Senior Marketing Project Manager
06.2020 - 08.2021

Job overview

  • Developed and executed detailed project plans, budgets, and schedules for integrated campaigns with budgets up to $1M, achieving a 100% on-time and 93% on-budget delivery rate.
  • Partnered with internal and external teams to ensure seamless campaign delivery and success
  • Managed workflow between staff, coordinating documents, planning, and creative material distribution.
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
  • Continually maintained and improved company's reputation and positive image in markets served.

Revinate (formerly NAVIS)

Customer Marketing Manager
10.2017 - 03.2020

Job overview

  • Spearheaded customer engagement programs, increasing NPS by 15+ percentage points and upselling average products per client from 1.8 to 2.4
  • Partnered with the Head of Marketing to design strategies for customer retention and expansion, leveraging digital and event channels
  • Measured marketing program effectiveness via regular monitoring of KPIs.
  • Led planning and execution of annual user conference.

For Good and Co (formerly Henry V Events)

Senior Producer, Experiential Marketing
01.2014 - 10.2017

Job overview

  • Curated immersive marketing experiences for top B2C brands, driving customer engagement and brand loyalty
  • Managed cross-functional communications to ensure timely delivery of high-quality, on-budget projects
  • Provided input and direction to employees regarding projects and tasks.
  • Drafted production schedules for every department on production team.
  • Worked with clients to determine exact project needs before delegating.

Education

University of Colorado Denver
Aurora, CO

Master of Science from Marketing Strategy and Intelligence
12-2024

University Overview

  • 3.9 GPA
  • Ranked in Top 10% of class
  • National Society of Leadership and Success Member

University of Oregon
Eugene, OR

Bachelor of Science from Social Science
06.2009

University Overview

Skills

  • Marketing Automation Platforms: Marketo
  • Marketing Automation Platforms: HubSpot
  • Marketing Automation Platforms: Salesforce
  • Data Visualization: Tableau
  • Data Visualization: Google Data Studio
  • Operational Excellence: Process optimization
  • Operational Excellence: workflow design
  • Operational Excellence: campaign automation
  • Compliance: industry best practices for data privacy
  • Cross-Functional Collaboration: Partnering with Sales
  • Cross-Functional Collaboration: Customer Success teams
  • ROI management
  • Customer segmentation
  • Data-driven decision making
  • Web development
  • Google analytics
  • Campaign management
  • Marketing campaign management

Certification

HubSpot Certified

Key Skills And Tools

Key Skills And Tools
Marketo, HubSpot, Salesforce, Tableau, Google Data Studio, Process optimization, Workflow design, Campaign automation, GDPR, CCPA, Industry best practices for data privacy, Partnering with Sales, Business Systems, Customer Success teams

Timeline

Senior Manager, Marketing Strategy and Operations
Bloomfire
02.2022 - Current
Customer Project Manager
Khoros
08.2021 - 02.2022
Senior Marketing Project Manager
AHA Inc.
06.2020 - 08.2021
Customer Marketing Manager
Revinate (formerly NAVIS)
10.2017 - 03.2020
Senior Producer, Experiential Marketing
For Good and Co (formerly Henry V Events)
01.2014 - 10.2017
University of Colorado Denver
Master of Science from Marketing Strategy and Intelligence
University of Oregon
Bachelor of Science from Social Science

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David FlachMarketing Operations Leader