David Florer
Dallas,TX
Summary
Professional and practical, solution-oriented, and a people person with good spider senses. I love to talk with and meet new people, and to develop new projects, products and find solutions for various problems. A realist with a slight leaning toward optimism!
Overview
20
20
years of professional experience
Work History
Senior Partner & Director of Operations
PN Supply, INC (Yummy Flowers Cannabis Company)
Maud, OK
05.2021 - 05.2024
- Designed floorplan and facility concept of a massive state of the art indoor cannabis facility as well as 2 automated greenhouses with light deprivation controls.
- Worked directly with architects, GCs, and various product vendors to coordinate all installation and designs were executed properly and in working order.
- Designed highly complex irrigation and CO2 systems with various threshold sensors and finely tuned these systems over time.
- Researched various construction materials and established best practices for maximizing R-factor and minimizing chances of mold, mildew or decay.
- Assisted in vetting and hiring of all employees (approximately 10 total) and managed entire team when onsite, and managed remotely when off-site with daily calls and texts.
- Available on-call for any tech support emergencies 24/7.
- Developed, monitored and evaluated crop plans for all stages of the growing cycle.
- Analyzed various medium and water samples to maintain optimal nutrient levels in accordance with established standards and OMMA requirements.
- Managed portfolio of genetics, starting all from seed and doing all branding and marketing for each product, including logos with custom fonts, print design, and social media promotional material.
- Supervised and trained staff on safe handling of hazardous materials and proper application of fertilizers, pesticides and herbicides.
- Conducted trials with controls and variables to evaluate new strains yields and various traits, tracking all data in detailed custom spreadsheets.
- Maintained detailed records of plant genetics, growth cycles and yield measurements.
Consultant
Essential Flowers
Shawnee, OK
05.2020 - 05.2021
- Developed, monitored and evaluated crop plans for all stages of the growing cycle.
- Analyzed various medium and water samples to maintain optimal nutrient levels in accordance with established standards and OMMA requirements.
- Managed portfolio of genetics, starting all from seed and doing all branding and marketing for each product, including logos with custom fonts, print design, and social media promotional material.
- Supervised and trained staff on safe handling of hazardous materials and proper application of fertilizers, pesticides and herbicides.
- Conducted trials with controls and variables to evaluate new strains yields and various traits, tracking all data in detailed custom spreadsheets.
- Maintained detailed records of plant genetics, growth cycles and yield measurements.
Senior Recruiting Manager
Ramp Marketing & Staffing Services
Dallas, TX
02.2014 - 03.2020
- Developed and implemented various recruiting strategies to attract high-caliber candidates.
- Created and updated job postings, sourced resumes, screened applicants, and conducted final interviews after my team had completed initial interviews and vetted those most ideal for a given position.
- Collaborated with hiring managers for our clients to identify trends, problems, and general feedback on candidates in our pipeline.
- Conducted reference checks for prospective employees.
- Assisted in the development of interviewing techniques, onboarding processes, and training materials for new hires.
- Utilized Applicant Tracking Systems and CRM to track candidate progress through the recruiting process.
- Created and maintained both internal and client-facing Google docs and spreadsheets for various purposes including vacant positions. Held daily phone & video calls with clients to keep them posted on progress and to allow them to convey where urgency lies in their various regions across the country.
- Prepared weekly and monthly reports highlighting key performance metrics related to recruitment efforts.
- Advised senior management on best practices for hiring top talent across multiple departments, as well as helping foster trust and strong relationships with our clients.
- Established a network of contacts and potential clients at various industry events, conventions and happy hour meetings.
- Implemented innovative methods for sourcing hard-to-fill positions, including social media.
- Conducted employee performance reviews, tracked metrics across various aspects of workplace duties, and held daily team meetings to increase productivity and maintain camaraderie.
Operations & Marketing Manager
Marketing Brokers Commercial Real Estate
Huntington Beach, CA
01.2009 - 11.2016
- Designed graphics, logos and floorplans/maps for property flyers and email campaigns.
- Assisted in developing leasing strategies that maximize occupancy and create retail shopping centers that cross-pollenate with their customer base.
- Collaborated with internal teams on product launches and advertising strategies.
- Developed and implemented marketing plans for new products.
- Maintained relationships with key customers through regular communication.
- Created content for promotional materials, including brochures, flyers, and websites.
- Performed market analysis to better understand target audiences.
- Evaluated the effectiveness of marketing campaigns using analytics tools.
- Researched emerging technologies in digital marketing space.
- Built relationships with influencers in the industry for increased visibility.
- Managed social media accounts and campaigns.
Account Executive
Rainmaker Inc.
Austin, TX
01.2005 - 01.2006
- Trained directly by our client BMC Software in Houston TX on all BMC products.
- Helped promote product awareness and generated inside sales leads that amounted to several million within my first few months.
- Outbound and inbound calls with non-BMC Software customers generated new sales and new maintenance contracts, focused on customer’s needs and goals during initial consultative sales process.
- Outbound and inbound calls with existing customers handled time-sensitive sales requests and special needs; including education, government, and highly sensitive intelligence and military organizations.
- Maintained direct contact with sales managers and marketing directors within BMC Software to facilitate several simultaneous sales campaigns and product releases/changes; frequent face-to-face contact with several high executives.
- Gained intimate knowledge of business software automation, batch scheduling, software configuration management, change and asset management, help desk applications, mainframe and distributed systems monitoring, batch processing, capacity management, security management, ITIL Best Practices, and countless other aspects of BMC Software’s BSM Architecture.
- During my time on the BMC Team, they renewed their contract and expanded the amount of Rainmaker staff handling their inside sales and contact management.
Customer Support Representative
Apple Computer, Inc
Austin, TX
01.2004 - 01.2005
- High volume of time-sensitive customer issues and requests.
- Inbound calls with customers dealt with logistics, order maintenance, marketing promotions, and all manner of customer service issues.
- Promoted to a small team that also handled outbound and inbound calls with VIP customers, corporate accounts, Canadian accounts, and internal employee purchases.
Education
B.A. Visual Art Studies -
University of North Texas
Denton, TX05.2001
Skills
- Market analysis and research
- Highly effective sales approach
- Development of marketing collateral and account promotional materials
- Great cold calling, lead generation, prospecting, and appointment setting skills
- Excellent communication skills
- Maintained and exceeded quota regularly
- Ability to quickly retain and communicate product information
- Intimate knowledge of business software
- Graphic and web design skills
- Developing and maintaining strong relationships both in the workplace and with clients
Timeline
Senior Partner & Director of Operations
PN Supply, INC (Yummy Flowers Cannabis Company)
05.2021 - 05.2024
Consultant
Essential Flowers
05.2020 - 05.2021
Senior Recruiting Manager
Ramp Marketing & Staffing Services
02.2014 - 03.2020
Operations & Marketing Manager
Marketing Brokers Commercial Real Estate
01.2009 - 11.2016
Account Executive
Rainmaker Inc.
01.2005 - 01.2006
Customer Support Representative
Apple Computer, Inc
01.2004 - 01.2005
B.A. Visual Art Studies -
University of North Texas
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