David Forbes
Summary
- Adept at developing and executing content marketing strategies that effectively drive measurable business outcomes.
- Skilled at producing compelling and influential content across multiple channels, such as collateral, blogs, websites, email campaigns, and events
- Exhibited strong leadership abilities in overseeing cross-functional teams and fostering collaboration with stakeholders to align content marketing initiatives and to meet business objectives.
- Proficient in leveraging data analytics and performance metrics to evaluate the impact of content marketing activities and implement data-driven enhancements for ongoing progress.
Overview
30
30
years of professional experience
Work History
Content Director
CYPHER
03.2023 - 08.2023
- Led content marketing strategy and implemented team marketing content calendar
- Wrote and created content for various topics and mediums including e-books, white papers, blog posts, web pages, email marketing copy, and monthly prospect and customer newsletters
- Managed website content refresh and email marketing on Hubspot
- Implemented marketing performance measurement methodologies and metrics, and drove insights on the target audience, industry, and audience trends.
Marketing Director
Pepperdata
09.2016 - 09.2022
- Orchestrated content marketing strategy and built a team of internal and external content contributors
- Drove content marketing campaign and editorial calendar to deliver high-quality content and optimize performance.
- Created and wrote compelling content including case studies, data sheets, white papers, blogs, email marketing, newsletters, press releases, webinars, videos, and sales enablement tools
- Championed corporate site: content, design, SEO, GA, and SEM
- Built marketing operations stack drove insights on the target audience, industry, and audience trends, and implemented marketing performance measurement methodologies and metrics
- Enhanced attendee experience, awareness, and engagement at industry conferences through meticulously planning and executing event logistics.
Marketing Director
Themis Computer
09.2010 - 09.2016
- Led content strategy and execution, product management
- Contributor in federal program design wins
- Managed writers, remote freelancers, designers, media specialists, production staff, and others
- Managed PR, media coverage, press kits, print and digital advertising, and placement of stories in industry trade publications
- Directed execution of demand generation, email nurture, and advertising campaigns
- Managed corporate website, social media, and associated SEO and SEM
- Coordinated and executed eight global industry events and an annual sales conference.
Senior Marketing Manager, Content Marketing
Netscout Systems
05.2010 - 09.2010
- Managed content marketing refresh project
- Collaborated with marketing, web design teams, and IT on a successful web and CMS launch
- Led successful marketing content refresh initiative to organize, review and update marketing content
- Improved collateral management process, design templates, and style guides.
Senior Marketing Communications Manager
Juniper Networks
03.2008 - 03.2010
- Worked with the marketing communications team and participated in corporate rebranding and social media initiatives to ensure brand and message consistency in customer-facing collateral
- Wrote, edited, and coordinated the production of implementation guides, data sheets, brochures, white papers, customer case studies, web and newsletter content, multimedia, and marketing slide sets
- Managed partner and customer technical troubleshooting webinar strategy and execution for hundreds of technical webcasts - Increased survey feedback by over 50% and helped to reduce technical troubleshooting calls by 25%
- Managed Juniper Global Services website, including migration of content to the MS SharePoint platform.
Senior Marketing Manager
Independent Contractor, San Jose CA
09.2007 - 03.2008
- Created marketing content, training materials, technical documentation, and sales enablement tools for DITECH NETWORKS, Azul, Mimosa Systems, Xsigo, VOR-Tech, and California Micro Devices
- Contributed to company product launches, training, marketing programs, and campaigns
- Wrote technical documentation, data sheets, white papers, online technical articles, and web content
- Participated in web design and architecture refresh projects.
Senior Product Marketing Manager
Azul Systems
08.2003 - 09.2007
- Collaborated with marketing department to define positioning and messaging, and plan market launch and lead generation campaigns
- Worked directly with CTO to create compelling technical white papers, marketing content, and articles on network-attached processing technology
- Wrote off-site SEO content such as press releases, guest blog posts, and informational articles
- Managed technical publications team to create world-class documentation
- Built a robust customer support portal in collaboration with the IT steering committee and developers
- Developed and created accurate and persuasive marketing and sales enablement tools.
Marketing Director
Ditech Networks/Altamar Networks
09.1999 - 04.2003
- Managed marketing communications strategy, execution, and budget
- Participated in strategy, branding, messaging, product launches, and lead generation
- Built a shared marketing communications services department between two companies
- Created value-centric messaging, branding, and positioning statements
- Managed content marketing including data sheets, web content, case studies, white papers, direct mail, FAQ, sales enablement, product configuration tools
- Managed technical documentation team
- Managed corporate website and company Intranet
- Collaborated with product marketing, engineering, and sales teams in the management of technical and commercial responses for over fifty RFPs in four years with an excellent success rate.
Senior Technical Writer
Mitsubishi Electronics America
06.1998 - 09.1999
- Enhanced documentation quality by implementing standardized templates and style guides for all technical materials.
- Streamlined the review process for increased efficiency by developing a centralized system to track document revisions.
- Increased user satisfaction with software products by creating clear, concise, and accurate help files and user manuals.
- Collaborated with cross-functional engineering teams in Japan to gather information and ensure accuracy of technical content in product releases.
Technical Writer
Altera
05.1996 - 06.1998
- Enhanced user experience by streamlining complex technical concepts into easy-to-understand documentation.
- Created clear and concise user guides, manuals, and online help resources while maintaining consistency across company documents and adhering to established style guidelines and templates.
- Conducted thorough document reviews to identify inaccuracies, inconsistencies, or areas needing clarification.
- Coordinated with subject matter experts and cross-functional teams to gather and ensure the accuracy of technical content in documentation projects.
- Optimized Altera knowledge base content for search engine visibility, making it easier for users to find relevant information quickly.
Technical Writer
Cirrus Logic
02.1994 - 03.1996
- Increased product adoption and met release deadlines by creating clear and concise user guides, manuals, and online help resources.
- Created comprehensive release notes detailing new features, bug fixes, and known issues for each software update cycle.
- Served as a liaison between engineering teams and non-technical stakeholders, ensuring seamless communication throughout project lifecycles.
- Managed version control and timely updates of documents through effective project tracking and organization skills.
- Conducted thorough document reviews to identify inaccuracies, inconsistencies, or areas needing clarification.
Education
Bachelor of Arts - English
San Jose State University
San Jose, CaliforniaSkills
- Content Curation
- Creative Direction
- CMS Management
- Marketing Campaigns
- Content Management
Additional Knowledge And Tools
- Marketo
- Hubspot
- Salesforce
- Adobe Creative Cloud (Photoshop, Illustrator, In Design, Premiere Pro)
- FrameMaker
- HTML
- WordPress
- Digital marketing and video
- Google Drive
- MS Office
Timeline
Content Director
CYPHER
03.2023 - 08.2023
Marketing Director
Pepperdata
09.2016 - 09.2022
Marketing Director
Themis Computer
09.2010 - 09.2016
Senior Marketing Manager, Content Marketing
Netscout Systems
05.2010 - 09.2010
Senior Marketing Communications Manager
Juniper Networks
03.2008 - 03.2010
Senior Marketing Manager
Independent Contractor, San Jose CA
09.2007 - 03.2008
Senior Product Marketing Manager
Azul Systems
08.2003 - 09.2007
Marketing Director
Ditech Networks/Altamar Networks
09.1999 - 04.2003
Senior Technical Writer
Mitsubishi Electronics America
06.1998 - 09.1999
Technical Writer
Altera
05.1996 - 06.1998
Technical Writer
Cirrus Logic
02.1994 - 03.1996
Bachelor of Arts - English
San Jose State University
Similar Profiles
Tenuun BatjargalTenuun Batjargal
Business Owner at Cypher Transport LLCBusiness Owner at Cypher Transport LLC
Eileen M. BossoneEileen M. Bossone
Spanish Interpreter at Cypher Language Services; CetraSpanish Interpreter at Cypher Language Services; Cetra
Lana AmoevaLana Amoeva
Makeup Artist at Cypher Blue StudioMakeup Artist at Cypher Blue Studio
Carter LeeCarter Lee
Content Director at L.A.B. GolfContent Director at L.A.B. Golf
Alexandria PatonAlexandria Paton
Content Director at SuperTalk MS MediaContent Director at SuperTalk MS Media