David Franco
Beverly Hills,MI
Summary
Results-oriented medical sales professional with extensive experience in driving sales growth and building strong client relationships. Proven leadership abilities complemented by a talent for mentoring team members to ensure exceptional service delivery. Adept at identifying customer needs and leveraging persuasive communication skills to enhance client trust and engagement.
Overview
20
20
years of professional experience
Work History
Specialty Development Executive- Autoimmune
LABCORP
, USA
10.2022 - Current
- Directed successful sales strategies for Laboratory Corporation of America's products in Michigan, Indiana, and Ohio.
- Specialized in Rheumatology, tasked with market share growth through effective sales and communication skills.
- Engaged with Rheumatologists, Nurse Practitioners, Medical Assistants, and Office Directors.
- Attained significant success in lab test sales, reaching 103% of the planned target.
- Achieving 120% of planned goals for 2024.
- Generated $1.2 million through testing sales in 2023.
- Efficiently grew key accounts and enhanced territorial growth in a short period.
- Completed extensive multi-phased training program, gaining valuable lab and testing knowledge.
Territory Manager, Post-Acute Care
MASIMO INC.
, USA
03.2021 - 10.2022
- Executed a swift, highly effective transition from Acute Care call points to Post Acute Care call points.
- Established solid partnerships with Post-Acute and Home Health Care accounts, emphasizing the value of Masimo’s monitoring technologies.
- Strived to broaden the region alongside delivering exceptional client support.
- Recognized as Rookie of the Year for exceptional performance in 2021.
- Exceeded yearly revenue goal by reaching 110% of $1,550,000 quota in 2021.
- I was on pace to meet the yearly quota of $2,200,000 amidst challenging supply chain conditions in 2022.
- Successfully negotiated and finalized sensor-only deals with Home Health Care companies. The largest being over $1,000,000.
- Cultivated relationships with Respiratory Managers, Directors of Nursing, Materials Management, Purchasing and Clinical Educators.
Sales Executive Urology and Gynecology
KARL STORZ Endoscopy-America, Inc.
Detroit, USA
12.2019 - 03.2021
- Enhanced market penetration for KARL STORZ product line in urology and gynecology.
- Strengthened professional connections with key medical professionals in hospital and ASC environments.
- Teamed up with colleagues to enhance promotion of KARL STORZ entire lineup of offerings.
- Forged partnerships within the medical device sales sector to elevate KARL STORZ collaborations.
- Accomplished comprehensive training in KSEA offerings over several weeks.
- Converted non-KSEA accounts by leveraging sales expertise and training.
- Supported KSEA products by working directly with physicians during cases.
- Conducted account reviews with Urology leads and practice managers to evaluate needs.
Senior Territory Manager
ARMSTRONG MEDICAL INDUSTRIES, INC.
, USA
10.2010 - 12.2019
- Achieved strong sales performance for multiple lines of capital equipment within Michigan's hospital network.
- The primary focus is on anesthesia/OR, ICU/CCU, NICU, Cath Lab, supply chain, C-Suite, and purchasing.
- Increased annual revenue in territory from $700,000 to $1,678,000.
- Annually, I finished in the top ten out of forty reps nationwide, with a top-five ranking in 2014 and 2018.
- Honored consistently with the Quota Buster award over several years.
- Selected consistently by General Manager to train new hires in the Midwest region.
- Selected by General Manager and Carts Manager to introduce advanced technology medical product to market.
Sales Consultant
PAYCHEX INC.
Novi, USA
08.2008 - 10.2010
- Worked within the assigned territory, identifying new business opportunities, met with decision-makers to analyze their needs, and identified areas for Paychex to provide value-added service improvements.
- Regularly met monthly sales targets by generating leads through professional connections with CPAs and business bankers.
- Ranked #2 rookie out of ten, achieving 100% of quota in 2009.
- 'Elevation' recognition trip participant, acknowledged among top rookies for the year.
- Achieved placement in the top ten regional representatives out of fifty in the years 2008-2010.
- Nominated among five in the region for LEAP management training program in 2010.
Business Solutions Consultant
TOSHIBA BUSINESS SOLUTIONS
Wixom, USA
02.2007 - 08.2008
- Generated new and sustained existing client relationships through effective selling of Toshiba's complete office solutions.
- Created comprehensive packages of full-color copiers, printers, and supporting software.
- Secured a position in the top ten out of twenty-five by regularly exceeding the $25,000 sales target and generating more than $7,000 in gross profit.
- Increased customer acquisition, growing the client list by 75% within a year and a half.
- Maintained a steady influx of new customers, averaging 2-3 monthly.
Commercial Account Representative
RICOH BUSINESS SOLUTIONS
Rochester Hills, USA
09.2004 - 02.2007
- Achieved total coverage of multi-zip code territory with effective territory management.
- Focused on acquiring new customers through consistent cold calling and effective prospecting.
- Achieved top performance ranking out of a group of twelve representatives in Detroit for the period of 2004/2005.
- Ranked among the top five nationally out of fifty in two new hire sales promotions in 2004.
- Surpassed new hire revenue targets by 65% and achieved 103% of quota in 2004.
- Achieved consistent top-ten ranking in a team of forty sales representatives between 2005 and 2007.
- Expanded customer base by increasing accounts from 53 to 123.
Education
Bachelor of Arts - Communication
Oakland University
Rochester, Michigan04-2001
Skills
- Sales and Business Acumen
- Stakeholder Relationship Management
- Excellent communication skills
- Effective Team Collaboration
- Proficient Technical Knowledge
- Strong professional conduct and presence
- Performance Management Skills
- Market Area Optimization
Timeline
Specialty Development Executive- Autoimmune
LABCORP
10.2022 - Current
Territory Manager, Post-Acute Care
MASIMO INC.
03.2021 - 10.2022
Sales Executive Urology and Gynecology
KARL STORZ Endoscopy-America, Inc.
12.2019 - 03.2021
Senior Territory Manager
ARMSTRONG MEDICAL INDUSTRIES, INC.
10.2010 - 12.2019
Sales Consultant
PAYCHEX INC.
08.2008 - 10.2010
Business Solutions Consultant
TOSHIBA BUSINESS SOLUTIONS
02.2007 - 08.2008
Commercial Account Representative
RICOH BUSINESS SOLUTIONS
09.2004 - 02.2007
Bachelor of Arts - Communication
Oakland University
Similar Profiles
Denise WheelerDenise Wheeler
Lab Assistant at LabCorpLab Assistant at LabCorp
Brenda GageBrenda Gage
Certified Phlebotomist Technician at LabCorpCertified Phlebotomist Technician at LabCorp
Kajal PatelKajal Patel
Lab Support Technician at LabCorpLab Support Technician at LabCorp
Kasey RayKasey Ray
Senior Specialty Development Executive at LabCorpSenior Specialty Development Executive at LabCorp
Judith SchmidtJudith Schmidt
Regional Manager at KBS Cleaning ServicesRegional Manager at KBS Cleaning Services