David Franco
New York
Summary
Results-oriented commercial and operations leader with expertise in driving analytics-driven growth across complex tech and delivery sectors. Developed scalable decision frameworks and incentive models that enhance performance and prioritization. Leverages extensive operational experience and formal training in applied AI and data modeling to optimize decision-making systems.
Overview
11
11
years of professional experience
Work History
Commercial Excellence Lead
Uber Technologies Inc.
New York
07.2025 - Current
- Lead commercial strategy execution for the Northeast, owning the interface between Sales, Account Management, and Operations.
- Drove RFO performance above target through aligned incentives and disciplined execution across territory.
- Positioned the Northeast as the #2 Ads-performing U.S. territory, delivering ~97% attainment through standardized prioritization.
- Directed rollout of new Sales Incentive Plan (SIP), establishing seasonality-adjusted quota framework adopted in future planning cycles.
- Designed and launched the 2025 College Densification strategy, delivering 2,458 net-new merchants in priority markets.
- Scaled lead allocation system across multiple U.S. regions, minimizing manual effort from hours to minutes.
Sr. Territory Operations Manager
Uber
New York City
07.2023 - 06.2025
- Became the primary analytics and strategy partner for Sales leadership, supporting territory decisions on lead allocation, competitiveness, and growth prioritization.
- Designed and launched competitive analysis and brand-value frameworks, enabling account managers and leaders to prioritize strategies for exclusivity, brand focus, and recovery across cities and geographies.
- Built and evolved Northeast Competitive Intelligence program, informing U.S.-level competitive dashboard utilized by GMs and commercial leaders for strategic decision-making.
- Created geo-level performance and quota visibility models, enhancing understanding of suburban and momentum markets to inform territory planning.
- Developed forecasting and decision tools to assess the potential value of inactive and prospective brands, supporting more informed seller prioritization.
City Manager
Uber USA
New York City
01.2022 - 06.2023
- Developed and executed city plans, securing 25+ premier restaurants on Uber Eats, enhancing local dining options.
- Reduced order cancellations by 25% through improved partner engagement and operational standards, increasing reliability and customer satisfaction.
- Exceeded sales targets by doubling team productivity, prioritizing high-impact neighborhoods for strategic expansion.
Grocery & Convenience Lead - Andean & Caribbean
Uber Colombia
Bogota
07.2020 - 12.2021
- Exceeded Andean and Caribbean regional targets by 50%, driving 3× growth vs. H1 through focused market expansion and execution.
- Drove growth through localized strategies, innovative campaigns, and development of regional partnerships across multiple markets.
- Expanded regional leadership scope to South Cone, achieving Q1 2021 targets and surpassing March goals by 31%.
Account Management Lead
Uber Colombia
Bogotá
01.2019 - 06.2020
- Led top-tier account retention and renegotiation during a sector-wide transformation, closing 20+ deals and delivering ~$3M in savings through tailored value propositions.
- Contributed to development and launch of new business lines through execution of national strategic initiatives and cross-functional leadership.
- Contributed innovative ideas and solutions to enhance team performance and outcomes.
- Worked successfully with diverse group of coworkers to accomplish goals and address issues related to our products and services.
- Executed routine tasks following company protocols to ensure operational efficiency.
Account Manager Jr.
Firmenich
Bogotá
09.2016 - 01.2019
- Managed key regional clients in Colombia and Central America to support commercial initiatives and expand account presence across multiple markets.
- Managed client accounts to ensure satisfaction and retention.
- Exceeded FY17 sales quota by 10% with tailored proposals that addressed customer production and market needs.
- Collaborated with cross-functional teams to develop client solutions.
- Conducted market research to identify trends and opportunities.
Project Coordinator
Firmenich
Bogotá
02.2015 - 08.2016
- Achieved project targets through timely follow-ups and swift execution, ensuring positive outcomes.
- Enhanced service delivery through practical improvement proposals, implemented internally and with clients, reinforcing commitment to excellence.
- Actively engaged in portfolio diversification, adapting to economic trends and client needs.
Business Analyst
Firmenich
Bogotá
09.2014 - 02.2015
- Analyzed market trends to support product development and innovation strategies.
- Collaborated with cross-functional teams to streamline project workflows and communications.
- Developed comprehensive documentation for business processes and system requirements.
- Led key projects to enhance sales and marketing via report generation, proposal implementation, supplier coordination, and strategic support.
- Supported demand planning and managed sample and fragrance inventory logistics, streamlining administration and optimizing supply chain operations.
Education
Post Graduate Program in Artificial Intelligence for Leaders - Neural Networks, Ensemble Techniques, Pattern Discovery in Data, Data Modeling, and Deep Learning
Texas University At Austin
Remote04.2024
Commercial Strategic Management -
Pontificia Universidad Javeriana
Bogotá06.2015
Industrial Engineering -
Pontificia Universidad Javeriana
Bogotá07.2014
Skills
- Commercial strategy
- Sales performance
- Stakeholder leadership
- Salesforce CRM
- Data analysis
- Data visualization
- SQL
- Machine learning
- Tableau
Extracurricular Activities
Owner & Operator – VERMET (Verde Gourmet) | Bogotá, Colombia
Dec 2019 – Apr 2021
Acquired and operated a healthy-food restaurant focused on fresh, nutritious offerings. Owned full P&L responsibility, overseeing pricing, sourcing, staffing, daily operations, and customer experience. Gained hands-on experience in food operations, unit economics, and execution in a live consumer environment.
Professor of Time Management – Crehana | Bogotá, Colombia
Apr 2021 – Apr 2022
Designed and delivered a professional course on productivity, prioritization, and execution frameworks for working professionals and managers.
Professor of Trust Building – Crehana | Bogotá, Colombia
Apr 2021 – Apr 2022
Developed and taught a course on trust, leadership, and collaboration, focused on improving team dynamics and organizational effectiveness.
References
- Mauro González, General Manager ACA Región, Uber, +57 319 2475601, mauro@uber.com
- Ana Navia, Commercial Director, Firmenich, 4254343 Ext: 3350, ana.navia@firmenich.com
Personal Information
Title: Regional Manager / City Manager
Timeline
Commercial Excellence Lead
Uber Technologies Inc.
07.2025 - Current
Sr. Territory Operations Manager
Uber
07.2023 - 06.2025
City Manager
Uber USA
01.2022 - 06.2023
Grocery & Convenience Lead - Andean & Caribbean
Uber Colombia
07.2020 - 12.2021
Account Management Lead
Uber Colombia
01.2019 - 06.2020
Account Manager Jr.
Firmenich
09.2016 - 01.2019
Project Coordinator
Firmenich
02.2015 - 08.2016
Business Analyst
Firmenich
09.2014 - 02.2015
Post Graduate Program in Artificial Intelligence for Leaders - Neural Networks, Ensemble Techniques, Pattern Discovery in Data, Data Modeling, and Deep Learning
Texas University At Austin
Commercial Strategic Management -
Pontificia Universidad Javeriana
Industrial Engineering -
Pontificia Universidad Javeriana