Summary
Overview
Work History
Education
Skills
Accomplishments
References
Timeline
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DAVID GEST

DAVID GEST

El Paso,TX

Summary

Highly driven young business professional successful at implementing strategic approaches to drive profitability and sales. Recognized for performing excellence in operations and customer care. Successful at motivating, training, and developing team members to drive profitability in highly competitive environment.

Overview

6
6
years of professional experience

Work History

General Manager - Mid-America League

Ventura Sports Group
Texarkana , TX
10.2023 - Current
  • Monitored financial performance and identified areas for improvement in cost savings and revenue generation.
  • Maintained relationships with vendors to obtain the best pricing on supplies and materials.
  • Established and maintained effective communication with staff members to ensure efficient operations.
  • Created and executed on-field, between-inning promotions as MC talent.
  • Developed marketing strategies designed to increase brand awareness within target markets.
  • Managed all aspects of daily business operations, including budgeting, staffing, scheduling, inventory control, customer service, and sales.
  • Resolved customer complaints quickly, while maintaining high quality standards of service delivery.
  • Created a positive work environment by developing team-building activities that encouraged collaboration among departments.
  • Designed sales and service strategies to improve revenue and retention.
  • Built and maintained loyal, long-term customer relationships through effective account management.
  • Trained employees on duties, policies, and procedures.
  • Managed multiple projects simultaneously, while ensuring deadlines were met on time.
  • Responsible for researching, identifying, and securing corporate sponsorships to maximize revenue opportunities.
  • Managed all aspects of sponsorship activation including contract negotiation, fulfillment, and post-event reporting.
  • Developed promotional materials, such as season programs, flyers, and email blasts, aimed at increasing awareness around sponsored projects.
  • Managed social media platforms. Grassroots marketing and public speaking.

Sports Reporter

ESPN Radio
El Paso, TX
07.2022 - 10.2023
  • Reported real-time, pre, and post-game coverage of sporting events.
  • Interviewed players and coaches to provide fans with team insights.

Marketing Director

Horizon Group Properties
El Paso, TX
07.2021 - 10.2023
  • Created daily social media content to build a robust brand presence on Twitter, Facebook, and Instagram.
  • Developed strategies for online visibility through SEO and SEM optimization techniques.
  • Assisted with communication strategies and implemented tactics to support business objectives.
  • Developed internal and external marketing communication and collateral pieces to support localized initiatives.
  • Monitored social media trends and best practices to drive continuous improvement.
  • Worked with creative teams to deliver productive marketing campaigns.
  • Planned advertising campaigns for online, print, and other mediums.
  • Assessed projects against budgets and timelines, keeping team and assignments on task.
  • Cultivated business partnerships to build lasting relationships with internal and external parties.

Multimedia Journalist

KFOX14-CBS4
El Paso, TX
01.2019 - 07.2021
  • Cultivated relationships with sources and key figures in local area to reliably produce top-notch news coverage.
  • Covered Division 1 athletics for UTEP and NMSU along with AAA baseball (El Paso Chihuahuas), USL Championship (El Paso Locomotive) and local high school sports
  • Developed connections with public relations contacts, providing exemplary sources for news stories.
  • Gathered information and developed perspectives about news subjects through research, interviews and observation.
  • Reported news stories for publication or broadcast, thoroughly describing background and details of events.
  • Met deadlines with reliable, in-depth news coverage.

Education

Bachelor of Arts - Journalism And Mass Communications/Marketing

New Mexico State University
Las Cruces
05.2019

Skills

  • Verbal and Written Communication
  • Marketing Collateral Creation
  • Multimedia Content Creation
  • Public Relations
  • Strategic Planning
  • Budgeting and Forecasting
  • Calendar Management
  • Campaign Development
  • Digital Marketing
  • Proficiency in Microsoft Office and Adobe Creative Suite
  • Videographer and Photography
  • Intermediate Spanish
  • Customer Retention
  • Strategic Sales
  • Customer Relationship Management
  • Contract Negotiations
  • Staff Management
  • New Business Development
  • Customer Experiences
  • Event Management and Promotion

Accomplishments

  • Wilbur Smith Rotary Club Member
  • Texarkana Chamber of Commerce Ambassador
  • Leadership Texarkana Ambassador

References

References available upon request.

Timeline

General Manager - Mid-America League

Ventura Sports Group
10.2023 - Current

Sports Reporter

ESPN Radio
07.2022 - 10.2023

Marketing Director

Horizon Group Properties
07.2021 - 10.2023

Multimedia Journalist

KFOX14-CBS4
01.2019 - 07.2021

Bachelor of Arts - Journalism And Mass Communications/Marketing

New Mexico State University

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DAVID GEST