David Goodspeed
Scottsdale,AZ
Summary
Transformative communications leader committed to ensuring all key stakeholders are kept informed, inspired, and engaged. Communicator and collaborator by nature, fluent in all facets of communications, helping organizations enhance their external reputation and internal culture through crisp messaging and creative execution. Adept at utilizing multiple communication vehicles to keep key external audiences informed while making employees love where they have chosen to do their best work in a way that instills pride and passion. Believer that words matter, everything communicates, and mission-focused teams always outperform the best individuals.
Overview
21
21
years of professional experience
Work History
DIRECTOR, CORPORATE COMMUNICATIONS
Matrix Medical Network
01.2016 - 01.2023
- Coordinated and implemented all marketing programs, developing collateral (including internal and external presentations, sales materials, white papers, web content, press releases) to support products and services
- Directed the organization’s internal communications efforts, providing an effective flow of information between senior leadership, departments and colleagues, nurturing company culture and building employee engagement
- Using newly designed outreach campaigns, improved member response rates YoY, from a low of under 20% to almost 40%.
DIRECTOR, MEMBER ENGAGEMENT
Matrix Medical Network
01.2012 - 01.2016
- Coordinated and implemented all marketing programs, developing collateral (including internal and external presentations, sales materials, white papers, web content, press releases) to support products and services
- Directed the organization’s internal communications efforts, providing an effective flow of information between senior leadership, departments and colleagues, nurturing company culture and building employee engagement
- Using newly designed outreach campaigns, improved member response rates YoY, from a low of under 20% to almost 40%.
MARKETING & COMMUNICATIONS / EDUCATIONAL PROGRAMS LEAD
National Council for Prescription Drug Programs
01.2011 - 01.2012
- Planned and implemented education strategies, webinars, and town halls for various work groups, developing and managing unique topics and programs while ensuring compliance requirements and adhering to program guidelines
- Responsible for email marketing, website management and content development, press releases, bylined articles, corporate videos and marketing collateral, RFP review, and marketing budget.
DIRECTOR, COMMUNICATIONS & PUBLIC RELATIONS
Healthways (now Tivity Health)
01.2010 - 01.2011
- Coordinated all communications activities (media, public and government relations) and opportunities in over 40 client markets, as well as the strategic planning of all communications and public relations programs designed to support direct business objectives (new growth, retention of current business, and awareness)
- Produced all communications and public relations materials and presentations including press releases, media advisories and feature articles while serving as primary media contact
- Increased print, broadcast and Internet reach of company and signature products over 200% from previous year.
DIRECTOR, INTERNAL COMMUNICATIONS
Healthways (now Tivity Health)
01.2007 - 01.2010
- Coordinated annual corporate colleague events, including site selection, vendor contract negotiation, speaker and/or panelist selection, audio-visual and banquet event ordering
- Developed and executed plans to drive and support organizational goals and business objectives to 4,000 colleagues nationwide
- Helped identify and execute creative approaches to preserving the organization’s unique culture through high-touch, informational and fun activities, and events
- Came under budget by at least 25% on all internal events.
DIRECTOR, CORPORATE COMMUNICATIONS
Healthways (now Tivity Health)
01.2002 - 01.2006
- Coordinated all field communications activities and strategic planning of all communications and public relations programs designed to support business objectives and produced all communications and public relations materials
- Supported company executive leadership with speeches, written communications, presentations, and special projects
- Helped increase media coverage and overall company awareness from 12 states to over 40.
Education
BACHELOR’S DEGREE - English Literature
Adelphi University
Skills
- Budget Management
- Content Development
- Crisis Communication
- Editing
- Event Planning & Execution
- Executive Thought Leadership
- Member Engagement
- Public & Media Relations
- Speeches & Presentations
- Spokesperson Role
- Strategic Planning
- Adobe Software (Photoshop, InDesign, Illustrator, etc)
- Branding & Brand Management
- Cloud Collaboration
- Remote Communication
- User Experience (UX)
- Visual Design
- Team Leadership, Training, And Development
- People Management
- Relationship Building
- Verbal And Written Communication
- Communications Strategy
- Team Development
- Creative Collaboration
- Content Production
Hobbies and Interests
- Film & Film History
- Hiking & Outdoors
- Music
- Networking Events
- Reading
- Sports
- Travel
- World History
Timeline
DIRECTOR, CORPORATE COMMUNICATIONS
Matrix Medical Network
01.2016 - 01.2023
DIRECTOR, MEMBER ENGAGEMENT
Matrix Medical Network
01.2012 - 01.2016
MARKETING & COMMUNICATIONS / EDUCATIONAL PROGRAMS LEAD
National Council for Prescription Drug Programs
01.2011 - 01.2012
DIRECTOR, COMMUNICATIONS & PUBLIC RELATIONS
Healthways (now Tivity Health)
01.2010 - 01.2011
DIRECTOR, INTERNAL COMMUNICATIONS
Healthways (now Tivity Health)
01.2007 - 01.2010
DIRECTOR, CORPORATE COMMUNICATIONS
Healthways (now Tivity Health)
01.2002 - 01.2006
BACHELOR’S DEGREE - English Literature
Adelphi University