David Gordon
Summary
Proven executive, entrepreneur of US industry profit leading fuel companies. Award winning leader for Convenience including the 2021 National Award winning store Design by CStore Decisions. Results-driven Sales-Marketing Energy Executive and Brand Manager. Over 20 years demonstrated success in maximizing profit potential for Fortune 100 companies through innovative leadership, market research, and identification of new business opportunities. Experience hiring training, and managing effective teams for major oil companies, oil company start-up, international distributors.
Overview
18
18
years of professional experience
Work History
Business Sales Development Manager - Midwest
Sunoco LP - Energy Transfer
10.2019 - Current
- Leveraged industry, market, and business strategy knowledge to quickly grow customer base for National Branded stations in target markets
- Generated over five hundred interested locations to brand for Sunoco, Exxon Mobil, and Marathon
- Credibly represented Sunoco and its portfolio of brands to incoming dealers and distributors to create new territories for territory managers in Pennsylvania, New York, Ohio, and Illinois.
- Prepared effective annual budget, efficient growth capital requirements, Dealer/Jobber branding proposals to meet budgeted goal
- Mastered relationship building skills to secure new business, develop economic model, determine customer needs, and provide best solution for customers that satisfied profitable financial objectives
- Piloted technology programs and platforms to track daily sales in Salesforce, Tableau, Concur, Excel, for all phases of sales process
- Mentored Sales Consultant team to create, deploy, and optimize effective sales campaigns for sales growth
- Established daily price strategy, zone, location product cost, to secure competitive position for customers, and reach profit goals
Senior Vice President US
OTE Energy USA
EAST LANSING, MI, United States
05.2021 - 04.2023
- Co-founder, developer and currently Director for high profit US oil company. Developed new industry strategies and policies in collaboration with executive partners to establish and achieve long-term business objective of 23,000 barrels of fuel per day,.
- Established new US international fuel distributor and successfully created organization that will support it's customer for decades to come.
- Lead US executive for evaluating US markets, method of entry, identifying, targeting, negotiating contracts, providing logistics, import export supervision, for multi-million dollar fuel production facilities, terminals, rail cars, tanker trucks.
- Successfully established US headquarter offices. Decision maker for hiring, supervising competent And effective logistics staff. Lead role for directing sales executives to establish potential US customer network, day to day sales and marketing strategy. Oversight for all HR, benefits, and customer service support.
- Lead for setting up, and adhering to State and Federal agencies, human resources, vendors, contractors, and company budgets to maximize company product quality, and maintaining industry low cost of operation.
General Manager Marathon Branded C-Stores
C-Store Davis Oil
06.2020 - 04.2021
- Drove record year-over-year business growth for Marathon Oil branded stores, while leading operations, strategic vision and long-range planning for forty company operated locations, staff, as well as existing dealer stores. Created, trained, and mentored Dealer Retail Sales staff on finding, selling, and negotiating new business
- Increased store revenue streams to record levels by reducing labor, product, marketing costs, restructuring company, introducing new business strategy, business, oversight, and training staff for promotional opportunities
- Set, enforced and optimized internal health and safety policies to maintain efficiency and responsiveness to COVID-19. Proactively anticipated difficult conditions by introducing new technology for labor issues like "WorkJam" and quality improvement in response to labor shortages and unplanned business interruption
- Delivered business strategy for offices, staff, assets, and retail business, merchandising. Leader for development of systems and procedures to improve daily operational quality and team efficiency. Created job descriptions, competencies with rating, goal making process with regular and year end performance review
- Implemented innovative operational and merchandising store strategies and effectively built new customer loyalty. Created new "signature" store categories to become customer destination point, adding trending sales items to store sets, and new internet application platform marketing using all major social media
- Turnaround strategies included adding foodservice to key locations including fast food, bakeries, and takeout gaining double digit profits. Introduced "self distribution" of fresh products to locations and reversed prior store retail sales losses improving profits
- Conducted business and asset performance reviews to improve store offers, added innovative beverage foodservice, implemented plan to upgrade locations' fueling islands, winning national recognition.
- Inspired team to meet new goals using best practice merchandising and image training for all levels of employees, weekly and monthly rides, operational performance improvement meetings and new incentives for monthly and yearly sales performance
National Brand Manager - Private Brands
World Fuel Services Corp
USA
08.2017 - 09.2019
- Created and led high-quality marketing strategy to relaunch petroleum brand. Creative strategies reversed site losses, to new pipeline of over 60 new locations in three months. Created targeted market sales plan to profitably double national size in three years
- Initiated market research, surveyed existing and prospective customers, and analyzed findings to create new brand strategy
- Hired, developed and managed new brand team, branding process, communications strategies, integrated fleet and credit card program, plans and budget to increase yearly earnings by 4 million dollars in three years
- Identified value propositions and key messages for marketing campaigns
- Traveled to target markets to assist sales in securing new customers, and initiated trade show promotion
- Drafted and managed print communications, new sales materials, training materials, sales training presentations, and trained national sales force to know brand effective selling techniques
- Directed new branded fleet and card lock program for Auster
- Directed creation of new Amstar marketing and branding team, training, and performance evaluation for staff and supervised daily activities and performance
Northeast US Franchise Manager - Circle K Stores
Circle K, Petroleum Marketing Group
Woodbridge , Virginia
02.2015 - 08.2017
- Managed all marketing-related aspects of site conversions to Circle K
- New to Industry openings (NTI) and remodels of existing franchisee locations. Worked closely with franchisee, site development and operations to deliver seamless conversions, NTI openings and remodels to meet and/or exceed Circle K standards
- Managed new program development, promotional activity, and pricing recommendations for large group of stores, and oversaw one or more categories
- Responsible for maximizing merchandise sales and franchise royalty revenues by 10% in 2016
- Identified, sold, enrolled, branded, oversaw conversion, trained, and successfully supported 50 new Circle K franchise locations in New Jersey, Pennsylvania, and Delaware in 2016
- Coached franchisees on marketing and merchandising execution
- Developed and implemented marketing strategies that support budgeted growth initiatives
Business Development Manager
Shell Oil Company
Houston, TX
09.2006 - 01.2015
- Negotiated service contracts, vendor service agreements decreased car wash downtime from 38% to 5%, increased profit 40%, and added loyalty program
- Increased dealer store sales 27%, improved retail execution, and captured new income of 5% of dealer sales with new partner program. Dealers improved their stores by receiving Shell expertise, image, training, and buying power on products and equipment
- Created new Business Sales Representative Guide for sales to teach, and mentor them, to locate qualified dealers, sales techniques, and guide of selling tools to effectively show customers how to meet their needs. Added 10 sites per month and provided new business expertise
- Increased sales volume 23% in-store sales, 27% car wash business, and added 32 accounts in Gulf Coast territory
- Targeted dealer customers for direct fleet card solicitation
- Led regional Gulf Coast sales team to develop, train, mentor, and make sales calls with territory managers
- Doubled portfolio from 200 to 400 accounts
- $200M to $400M sales by researching, evaluating marketing data, implementing improvements
- Identified key market growth opportunities and successfully negotiated new branding of three top Wholesalers in 2012
- Recognized for best Shell "CVP" performance 8 out of 10 years
- Earned Shell's highest global award for creation of marketing strategy for new business, and creating and directing first market conversion from Direct Retail Operation to Wholesale
- Increased profits by $20M per year via changing fuel distribution, pricing strategy, reducing budgets, and expenses
- Awarded Top Manager for creating major promotions Shell Fleet Card efforts, NASCAR, Indy Racing, Penske, Auto Shows, and more, leading to 5% sales increase, highest customer participation in Shell
- Franchise Manager for Shell ETD, and Texaco Star Mart company operated, and Franchisee dealer locations
Education
Bachelor of Science - Business Administration
Rochester Institute of Technology
Rochester NYAssociate of Science - Managment
Penn State University
Williamsport PASkills
- Revenue and Profit Maximization
- Strategic Brand Development
- Influential & Persuasive Negotiator
- Excellent Communication Skills
- Innovative Hands-On Leadership
- Individual Contributor
- Market-Focused Sales Initiatives
- Brand Oversight
Accomplishments
- Pioneering one of the most profitable US oil company start-up distributors hiring and managing effective international team to establish 250 million gallon business year one.
- Created and implemented strategy to turn around a national brand from losing key sites, to doubling the brand size in less than three years, with income growing from one million to five million dollars
- 2021 National Award for the Best C-Store Design, CStore Magazine
- Opened new markets for a convenience store franchise. It became the fastest growing franchise in the most competitive US market with over 50 converted locations in less than two years
- Awarded Shell Oil Company's highest world honor "Executive Vice President Award" for creating and implementing innovative major market-restructuring plan. It created over $300M in just two years, significantly reducing operating costs, and increasing market share
- Awarded National Shell Oil Top Manager with three-year top performance in new business acquisition
- Five consecutive years' recognition for "Executive Vice President Award"
Timeline
Senior Vice President US
OTE Energy USA
05.2021 - 04.2023
General Manager Marathon Branded C-Stores
C-Store Davis Oil
06.2020 - 04.2021
Business Sales Development Manager - Midwest
Sunoco LP - Energy Transfer
10.2019 - Current
National Brand Manager - Private Brands
World Fuel Services Corp
08.2017 - 09.2019
Northeast US Franchise Manager - Circle K Stores
Circle K, Petroleum Marketing Group
02.2015 - 08.2017
Business Development Manager
Shell Oil Company
09.2006 - 01.2015
Bachelor of Science - Business Administration
Rochester Institute of Technology
Associate of Science - Managment
Penn State University