DAVID GRIFFIN
Sr Marketing Professional
Fair Hill,MD
Summary
Diligent Marketing Director with comprehensive background in strategic marketing leadership. Proven success in driving brand visibility and market penetration. Demonstrated proficiency in team leadership and cross-functional collaboration.
Overview
10
10
years of professional experience
Work History
Director of Marketing
Paul Campanella’s Auto Centers
01.2024 - 01.2025
- Grew new customer acquisition by 65% YOY.
- Analyzed market trends and competitor activities to identify opportunities for growth and differentiation.
- Reduced CAC by 35%.
- Increased customer LTV by 12% through retention marketing, seasonal offers, and personalized post-service follow-ups.
- Directed a $750k marketing budget and led a hybrid team of internal creatives and external partners.
- Directed cross-functional teams in executing promotional events, driving community involvement and brand loyalty.
Head of Marketing / Business Development
Fluoron Inc
01.2020 - 01.2023
- Launched a new aerospace and defense division with R&D collaboration.
- Designed innovative product lines for the aerospace industry.
- Created targeted campaigns using market research and customer avatars.
- Took on business development to secure major aerospace and defense accounts.
- Presented products to military contractors in the US and Australia.
- Collaborated with sales teams to align marketing strategies with business development goals, increasing lead generation efforts.
Co-owner / Marketing and Operations
A Family Print Shop
01.2015 - 01.2023
- Launched and scaled the business from the ground up.
- Established foundational processes for business operations.
- Leveraged brand partnerships and influencers to expand reach.
- Built a loyal community of 65,000+ engaged followers.
- Led the brand to a successful sale in 2023.
Creative Director / Marketing Manager
Compressed Air Equipment
01.2018 - 01.2021
- Drove a 50% increase in new customer accounts through creative, data-informed marketing campaigns.
- Created compelling visual content for digital platforms, driving user interaction and engagement.
- Produced viral video content that significantly elevated brand visibility and expanded national reach.
- Secured high-impact brand partnerships that reinforced market positioning and enhanced customer trust.
- Played a key role in increasing brand equity and market share, contributing to the successful sale of the company in 2022.
Education
Business Administration
Camden County College
Blackwood, NJ01.2004
Natural Selling
Sandler Sales Method
01.2021
Quantum Growth Marketing
King Kong Marketing
Australia01.2024
Advanced Selling And Persuasion
NEPQ 3.0 / 7th Level Sales
01.2023
Digital Marketing Mastery
Digital Marketer
01.2020
Video Production
Full-Time Filmmaker
01.2019
Skills
- Discernment
- Galvanizing
- Tenacity
- Content strategy
- Creative direction
- Marketing analytics
- Partnership development
- Communications expertise
- Strategic planning
- Sales enablement
- Campaign management
- Marketing campaign development
Accomplishments
Recognized by the Maryland Department of Commerce for my go-to-market strategy in the aerospace and defense sector at Fluoron Inc.
Timeline
Director of Marketing
Paul Campanella’s Auto Centers
01.2024 - 01.2025
Head of Marketing / Business Development
Fluoron Inc
01.2020 - 01.2023
Creative Director / Marketing Manager
Compressed Air Equipment
01.2018 - 01.2021
Co-owner / Marketing and Operations
A Family Print Shop
01.2015 - 01.2023
Natural Selling
Sandler Sales Method
Digital Marketing Mastery
Digital Marketer
Video Production
Full-Time Filmmaker
Business Administration
Camden County College
Quantum Growth Marketing
King Kong Marketing
Advanced Selling And Persuasion
NEPQ 3.0 / 7th Level Sales
FAVORITE QUOTE
"The key to adding value is to find ways to help others achieve their goals." - John Maxwell
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