David Gustafson
Clermont,Fl
Summary
Accomplished marketing professional with demonstrated success developing and implementing strategic approaches to drive market growth and bottom-line profitability. Strong communicator with natural leadership talent and high energy. Impactful and successful manager talented in building teams and motivating personnel to new levels of performance.
Overview
20
20
years of professional experience
1
1
Certification
Work History
DIRECTOR OF BUSINESS DEVELOPMENT
SIX DEGREES OF WELLNESS
01.2023 - Current
- Directed vision and leadership of full-service wellness medical office.
- Collaborated with CEO to establish policies, procedures, and employee goals.
- Developed recruiting program and enhanced employee onboarding process.
- Evaluated team performance while reinforcing company vision and direction.
- Forged new partnerships with businesses to boost product visibility.
- Strengthened relationships with insurance carriers and vendors for improved collaboration.
- Expanded product offerings to enhance competitiveness, increasing patient volume and revenue.
- Created marketing campaigns across direct mail, social media, and print media.
DIRECTOR OF PATIENT ENGAGEMENT AND STRATEGIC GROWTH
PREMIER MEDICAL ASSOCIATES
04.2021 - 12.2022
- Developed and implemented marketing strategies for clinics across all operational areas.
- Trained and mentored staff on patient interaction to maximize satisfaction levels.
- Served as primary contact for health plans, FMO's, and agents.
- Enhanced patient satisfaction through collaborative efforts with clinic leadership.
- Educated community members, brokers, and agents on primary care benefits at Premier Medical Associates.
- Created marketing initiatives with payors and agents to boost membership enrollment.
- Established relationships with new brokers within market territory.
- Coordinated community events for marketing team engagement.
REGIONAL SALES MANAGER
FREEDOM HEALTH-OPTIMUM HEALTHCARE
06.2007 - 04.2021
- Directed Medicare sales and marketing activities across large regional territory for medical and specialty products.
- Developed strategic marketing plans that generated business results for Medicare Advantage and Medicaid products.
- Provided leadership and strategic direction to drive profitable growth initiatives.
- Collaborated with partners to enhance business processes and operational efficiency.
- Created diverse advertising campaigns, including direct mail, flyers, radio, and television, monitoring their effectiveness continuously.
- Executed sales strategies to achieve membership growth and financial targets.
- Managed resources effectively to support strategic sales objectives while ensuring compliance with regulations.
- Developed relationships with agencies, brokers, and consulting firms to expand market penetration.
Education
Dr. Phillips High School
Orlando, FLSkills
- Leadership
- Business Development
- Problem Solving
- Strategic Planning
- Marketing Strategy
- Time Management
- Operations Management
- Strong Leadership
- Team Player
- Training
- Market analysis
- Relationship building
- Customer engagement
Certification
Florida License, Series 2-15 Life Health and Variable Annuities
Series 7 License | 1990 | Stock Advisers
Timeline
DIRECTOR OF BUSINESS DEVELOPMENT
SIX DEGREES OF WELLNESS
01.2023 - Current
DIRECTOR OF PATIENT ENGAGEMENT AND STRATEGIC GROWTH
PREMIER MEDICAL ASSOCIATES
04.2021 - 12.2022
REGIONAL SALES MANAGER
FREEDOM HEALTH-OPTIMUM HEALTHCARE
06.2007 - 04.2021
Dr. Phillips High School