DAVID HALGASH
Pennsburg,PA
Summary
Content Marketing Manager with 9+ years of experience leading organic social, YouTube, paid content, and influencer marketing for a national e-commerce brand. Partner closely with performance marketing to support a paid META program generating over $9MM in annual revenue, while owning content strategy that drives engagement, traffic, and sales. Proven leader blending creative storytelling with data-driven decision making, influencer growth, and team management.
Overview
16
16
years of professional experience
Work History
Content Marketing Manager
Eastwood Company
Pottstown, PA
03.2021 - Current
- Lead the organic content strategy across Facebook, Instagram, and YouTube, supporting traffic, engagement, and direct revenue initiatives.
- Produce and optimize paid social and YouTube creative, collaborating with performance marketing teams to scale winning concepts to drive over $9mm annually.
- Redesigned TikTok and Instagram strategy through systematic content repurposing, improving consistency, engagement, and follower growth.
- Launched and scaled an influencer marketing program with over 75 creators, driving more than $500,000 in annual revenue.
- Analyze content performance, platform trends, and audience behavior to guide creative direction and testing roadmaps.
- Manage and mentor a full-time video producer and a part-time social customer support agent.
Content Marketer
Eastwood Company
Pottstown, PA
03.2016 - 03.2021
- Act as content creator in a ten-person marketing team for this online retailer of car restoration parts and tools, responsible for the strategic creation of daily, weekly, and monthly social media content for effective influencing of the Eastwood Brand
- Develop, Produce and Deliver Video Content for Multiple outlets including a YouTube Channel with 430,000 Subs
- Develop and execute social media campaigns for brand awareness; working in cross functional teams with Product Development, Sales, and the Leadership team to promote online retail products
- Responsible for measuring and tracking analytics and campaign success through Google Analytics
- Measuring overall sessions, sales, and conversions
- Increased followers by over 100,000 in two-year period
- Assist in development of multiple top ten product launches through social media & video efforts
- Created schedule for promoting products through social and video up to 8 weeks prior to launch
- Created content for promoted and organic posts
- Participate in weekly reporting meetings to track marketing efforts
Cinematographer and Producer
Executive Leaders Video
Philadelphia, PA
09.2015 - 01.2016
- Direct, shoot, and edit segments for C-Level video production company
- Responsible for capturing client experience during radio show
- Aid sales team in new client acquisition by cold calling and selling to companies and C-Level professionals
- Shooting and editing of corporate productions
Equipment Technician and Maintenance Support/Freelancer
CP Communications (Formerly Total RF)
Bensalem, PA
01.2010 - 01.2011
- Supported a team of live-production technicians and producers for variety of nationally recognized events
- Helped to build (wire, test, etc.) a mobile HD audio and video full-production trailer
- Field work experience on multiple jobs sites including the New York Half marathon, Washington D.C. Marine Corps Marathon, and Sunday Night Major League Baseball
Education
Masters of Business Administration - Marketing Concentration
Louisiana State University Shreveport
Shreveport05.2025
Bachelor of Arts - Media Studies, and Production
Temple University, School of Media and Communication
Philadelphia, PA05.2015
Skills
- Final Cut X
- Adobe Premiere
- Adobe Photoshop
- Google Analytics
- Keyword Planner
- YouTube Analytics
- Instagram Analytics
- Facebook Analytics
- VidIQ
- TubeBuddy
- Hootsuite
- Later
- DSLRs
- Cinema Cameras
- Wireless Audio Recording
- TikTok Analytics
- Microsoft Outlook
- Microsoft Word
- Microsoft Excel
- Microsoft PowerPoint
- TikTok
- YouTube
- Content strategy
- Digital marketing
- Social media management
- Video production
- Influencer partnerships
- Team collaboration
- Strategic content planning
- Adobe creative suite
- Marketing automation
- Paid advertising
- Influencer outreach
- Social media
Websites
Timeline
Content Marketing Manager
Eastwood Company
03.2021 - Current
Content Marketer
Eastwood Company
03.2016 - 03.2021
Cinematographer and Producer
Executive Leaders Video
09.2015 - 01.2016
Equipment Technician and Maintenance Support/Freelancer
CP Communications (Formerly Total RF)
01.2010 - 01.2011
Masters of Business Administration - Marketing Concentration
Louisiana State University Shreveport
Bachelor of Arts - Media Studies, and Production
Temple University, School of Media and Communication