David Harrison
Senior Account Executive
Raleigh,NC
Summary
Results-driven sales professional who uses a solution-based selling approach to build trust, quickly overcome objections, and present solutions for clients timely and professional manner. Passionate about helping and consulting businesses of all sizes achieve their desired results and outcomes. 12+ years of sales experience and over 9 years of Digital advertising sales experience. Accomplished Sales Professional with a successful, and proven track record offering over 10 years of sales experience with 1+ years of cloud based sales experience (Fully Remote) and over 9 years of Digital advertising sales experience developing and maximizing new and current client business sales. Diligent in building and retaining accounts by providing support and attentive service. Expertise in marketing strategies an reporting to achieve new and current client market penetration.
Overview
8
8
years of post-secondary education
11
11
years of professional experience
Work History
Senior Global Relationship Manager
UAI Technologies
Research Triangle, NC
10.2022 - 01.2023
- Experienced in prospect mining and identification via numerous channels
- Daily proactive outreach to prospective clients via email, telephone and video conferencing (Zoom/ Microsoft Teams)
- Regular follow-up with incoming and self-generated leads
- Delivered well-organized, engaging client demonstrations
- Assisted with proposal development
- Executed after-sale account management
- Assisted with project management responsibility for current clients
- Maintain pipeline of new business
- Managed client relationships through long sales cycles
- Exceeded annual revenue generation goals by 30%
- Addressed clients’ questions, concerns and communication throughout their license term
Senior Sales Account Executive
WRAL Digital Solutions
Raleigh, NC
06.2014 - 08.2021
- Experienced in generating new client opportunities through aggressive sales and lead cultivation.
- Uncovering new revenue opportunities with current clients while overseeing complete sales life cycle, from initial contact to sales closure.
- Detailed analytics focused reporting to prove current client ROI.
- Monitoring client market conditions and competitor actions to adjust marketing strategies and achieve sales goals.
- Aggressively pursued competitive accounts by differentiating company from competitors.
- Working closely with internal teams to maintain deadlines, ensure appropriate marketing creative, and campaign execution.
- In charge of reaching and sustaining aggressive annual budget of $550+.
- Reaching high level of new business development goals.
- Maintaining current and new business revenue pipeline via multiple CRM's.
New Media Digital Account Executive
YP Holdings
Cary , NC
12.2012 - 06.2015
- Drive revenue growth to new and existing advertising customers of YP.
- Use previous 6 years of sales experience to achieve new business and current business revenue goals.
- Used critical thinking to break down problems, evaluate solutions and make decisions
- Maintain current book of business revenue of $100K.
- Obtained new business revenue goal of $50K.
- Possess exemplary knowledge of all Digital marketing products and set proper expectations with potential clients of advertising performance
- Set monthly “touch point” meetings with current advertisers to review campaign performance and look for opportunities to increase advertiser spend.
- Trusted consultant for potential clients to optimize their advertising expenditures.
- Specializing in sales and marketing specifically targeting New Business opportunities for NC and SC.
- Present customer solutions which include Search Engine Marketing, Search Engine Optimization, Online Display, & Print advertising solutions; which include Direct Mail and local Phone Directories.
- Formulate unique presentations for each business with use of market research, internet demonstrations and visuals.
Education
Bachelor of Arts - History And Theology
Southeastern College Wake Forest
Wake Forest NC 03.2003 - 06.2008
Associate of Arts - Graphic Design
School of Communication Arts
Raleigh, NC 03.2000 - 06.2002
Skills
Sales and marketing strategies
undefinedTimeline
Senior Global Relationship Manager
UAI Technologies
10.2022 - 01.2023
Senior Sales Account Executive
WRAL Digital Solutions
06.2014 - 08.2021
New Media Digital Account Executive
YP Holdings
12.2012 - 06.2015
Bachelor of Arts - History And Theology
Southeastern College Wake Forest
03.2003 - 06.2008
Associate of Arts - Graphic Design
School of Communication Arts
03.2000 - 06.2002
Personal Bio
I have 3 children, Abby, David and Michael and a awesome wife Maggie. My wife and I are both born and raised in Raleigh NC and are big fans of NC State and the Carolina Hurricanes. I enjoy cooking and grilling. I also like to smoke various types of meats which I've done for the past 9 years. My family is central to my life and we love to spend time at the pool, park and visiting our extended family.
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