Dynamic entrepreneur with a proven track record. At Naron and Associates, where I grew my company to the 8th largest in Houston, achieving $8 million in annual revenue. Skilled in innovative problem-solving and effective negotiation, I excel in sales and project coordination, driving brand awareness and customer engagement through strategic marketing initiatives. Results-oriented achiever with proven ability to exceed targets and drive success in fast-paced environments. Combines strategic thinking with hands-on experience to deliver impactful solutions and enhance organizational performance.
Overview
43
43
years of professional experience
Work History
IW PRINT
01.2003 - Current
Cold call, consult, assess needs and propose optimal solutions, implement branding and marketing solutions for local business.
Negotiated price and service with customers and vendors to decrease expenses and increase profit.
Identified and qualified customer needs and negotiated and closed profitable projects with high success rate.
Organized and attended trade shows and special events to showcase products, network with other businesses and attract new customers.
WESTFALL HARRISON INK
01.2019 - 01.2023
Expanded IW Print and brought in a partner to help with the creative side of the business.
NARON & ASSOCIATES
01.1983 - 01.2003
I owned 15% of company when it started with in 10 years I owned 100%.
When we started there were over 2000 printers in Houston, I grew it to be the 8th largest with annual revenues of eight million.
Managed 125 employees including 12 sales reps.
Negotiated price and service with customers and vendors to decrease expenses and increase profit.
Scheduled employees for shifts, taking into account customer traffic and employee strengths.
Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
Interacted well with customers to build connections and nurture relationships.
Achieved lowest cost of purchasing paper in the Houston area through thinking outside the box and bought paper on rolls and converted to sheets giving me a 75% reduction of cost. Paper makes up 30% of the overall cost of a print job.