Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

DAVID HASSON

Lafayette,CO

Summary

10+ years of sales experience. 5+ years in SaaS sales. Successful in new logo acquisition and growing existing account revenues. Ability to consistently exceed sales goals, develop relationships and learn new skills.

Overview

7
7
years of professional experience

Work History

Lead Business Development Representative

Adobe
Denver, CO
06.2021 - Current
  • New logo acquisition for Adobe's Digital Experience Platform (Mar-Tech)
  • Average Deal Size $280k. Sales Cycle 9-12mo. Complex Transformational Deals
  • Territory & Account Planning, Prospecting, Discovery, Product Demonstrations
  • Value Mapping across personas and stakeholders - CIO, CTO, SVP, CMO, Director+
  • Assist in progression of opportunities by running product demonstrations, ECJ artifact delivery, and power triangulation.
  • Top Performer- Exceeded M1/M2 Quota 140%+ FY2024, Recent C/W: Associated Bank, Credit Acceptance, Kinship, Avaya, Hayward Pools

Sr. Enterprise Business Development Representative - Specialist

Adobe
Denver, CO
10.2018 - 06.2021
  • Bizible Product Specialist BDR for Strategic, Corp, Territory and Greenfield Adobe Segments
  • Responsible for sourcing Bizible opportunities and generating Bizible specific ASV with existing Adobe/Marketo customers, as well as hunting for new customers within our ICP (+1B Rev. with large footprint - New Logo)
  • Aligned to 5 Bizible Specialists - assisted with discovery, demonstrations, ecosystem management (internal), champion identification, and value discussions
  • Top Performer - Exceeded 100% attainment in every measurable period, quarter, year from 10/18-6/21

Digital Marketing Consultant

RevLocal
Boulder, Colorado
06.2017 - 09.2018
  • Responsible for creating and developing new Boulder County territory
  • Prospect to identify potential customers, schedule appointments, demonstrate services and close new business
  • Methods include cold calling (drop in/phone/email), networking (chamber, BNI, industry events) and referrals
  • Work with Digital Marketing Strategists post sale to develop customized plan for each client. Maintain relationship with client to optimize campaigns and upsell/cross-sell
  • Consistent top performer amongst regional and national team of 125+ consultants. Closed 27 net-new accounts in 15 months.

Education

Bachelor of Science Business Administration: Marketing -

University of Colorado Boulder- Leeds School of Business
01.2009

Skills

  • SFDC Dynamics CRM
  • Sales Navigator Zoom Outreach
  • Pipeline management and forecasting
  • Prospecting Qualification Discovery
  • Cross-functional collaboration
  • Objection handling
  • Negotiating and closing
  • Ability to quickly develop rapport

Accomplishments

  • 1H 2021 Adobe Values Award for "Innovative"
  • 2nd Place BDR of the year at Adobe in 2019 (Enterprise Org)
  • RevLocal "Fast 50" award for new consultants

Timeline

Lead Business Development Representative

Adobe
06.2021 - Current

Sr. Enterprise Business Development Representative - Specialist

Adobe
10.2018 - 06.2021

Digital Marketing Consultant

RevLocal
06.2017 - 09.2018

Bachelor of Science Business Administration: Marketing -

University of Colorado Boulder- Leeds School of Business
DAVID HASSON