David Hathaway
Seattle,United States
Overview
17
17
years of professional experience
1
1
Certification
Work History
Content Manager
HTC VIVE
04.2023 - Current
- Developed a universal social media strategy (creative, community management, paid, organic) with a constant drive for improvement
- Used OpenAi, Stable Diffusion, Microsoft Copilot, and Midjourney to assist in creating social media and marketing content and campaigns
- Contributed to brand voice standards on creative content and storytelling that positioned HTC's brand across multiple channels
- Developed and led brand channel strategy with strong KPIs to strengthen HTC's global social community and presence
- Ensured HTC's brand and reputation were positively enhanced by social media activities; collaborating with the HQ marketing team to manage customer feedback issues
- Developed community and influencer strategies and built relationships with key individuals.
Freelance Marketing
Hathaway Creative
01.2015 - 01.2024
- Worked with a variety of startups and small businesses in a full-time and freelance capacity providing full-stack marketing.
Program Manager: Community & Social Media
Microsoft
04.2022 - 07.2023
- Lead community & social media management for Microsoft Clarity
- Developed and shot social media content for Instagram and Tik Tok
- Developed brand guidelines and marketing goals across social and community channels.
Digital Marketing
Moore Digital
02.2022 - 07.2022
- Moore Digital is a digital fundraising agency that works with some of the most well-known charities and charitable organizations
- At Moore I supported internal marketing strategists and teams through data acquisition and analysis, providing meaningful insights and observations, constructing client facing presentations
- Also working directly with managers and department heads on various digital marketing projects such as email, print, social, and paid ads.
Digital Marketing Lead
Google
01.2020 - 01.2021
- Led digital media efforts for a Google Glass
- Including planning paid marketing efforts, planning webinars, strategizing social media, designing content calendars, and worked with internal teams to gather data and deliver presentations.
Marketing Manager
Solarhood
08.2017 - 12.2019
- Lead paid digital marketing efforts, creative strategy, and content creation
- Met and exceeded quarterly goals helping to bring Solar to businesses and individuals nationwide.
Social Media Marketing Manager
Chime
04.2016 - 04.2017
- Lead content, community, and social media strategy and execution, blogger programs, paid campaigns and more
- Helped grow Instagram channel, met new app member goals, worked to define the Chime brand, and helped Chime make its next funding seed round.
Marketing Manager
iD Tech Camps
07.2013 - 04.2015
- Worked with a talented team to develop campaigns spreading awareness about the fun, learning, and benefits of iD Tech game design and multimedia camps.
Community Manager
DeviantArt, Inc.
07.2011 - 07.2013
- Built ongoing relationships with creators and designers, spread word about DeviantArt, on-boarded new talent to the art forums, and bolstered community guidelines
- Strategized fan-led giveaways, marketing campaigns, and competitions
- Helped to grow the DeviantArt community.
Social Media & Community Manager
Valve corporation
10.2008 - 06.2011
- Worked on a variety of game campaigns (Counter-strike, Left 4 Dead, Alien Swarm, Portal 2) to engage with the game community, create and spread social posts, and relay any game issues to tech support.
Marketing Manager
Wizards of the Coast
03.2007 - 03.2008
- Supported a team on a variety of marketing campaigns for card games, tabletop games, and miniatures.
Education
Masters Psychology -
Eastern Washington University
01.2015
Bachelor's degree - Psychology
Seattle University
01.2013
Associate's degree - Psychology
North Seattle College
01.2011
Tech - Graphic Design
Lake Washington Institute of Technology
01.2008
Bellevue College
01.2006
Skills
- Project Management
- Adobe Photoshop
- Entrepreneurship
- Content Editing
- Content Development
- SEO best practices
- Graphic Design
- Viral marketing
- Social Media Management
Certification
- Instagram Domination
- Community Building
- Motivational Interviewing
Publications
- Don't Negotiate With Your Emotions
- The Dirty Truth About Love
- What You Can Learn From Steve
Timeline
Content Manager
HTC VIVE
04.2023 - Current
Program Manager: Community & Social Media
Microsoft
04.2022 - 07.2023
Digital Marketing
Moore Digital
02.2022 - 07.2022
Digital Marketing Lead
Google
01.2020 - 01.2021
Marketing Manager
Solarhood
08.2017 - 12.2019
Social Media Marketing Manager
Chime
04.2016 - 04.2017
Freelance Marketing
Hathaway Creative
01.2015 - 01.2024
Marketing Manager
iD Tech Camps
07.2013 - 04.2015
Community Manager
DeviantArt, Inc.
07.2011 - 07.2013
Social Media & Community Manager
Valve corporation
10.2008 - 06.2011
Marketing Manager
Wizards of the Coast
03.2007 - 03.2008
Masters Psychology -
Eastern Washington University
Bachelor's degree - Psychology
Seattle University
Associate's degree - Psychology
North Seattle College
Tech - Graphic Design
Lake Washington Institute of Technology
Bellevue College