David Haynes
Claymont, DE,United States
Summary
Collaborative leader with dedication to partnering with coworkers to promote engaged, empowering work culture. Documented strengths in building and maintaining relationships with diverse range of stakeholders in dynamic, fast-paced settings.
Overview
17
17
years of professional experience
Work History
Director of Product Design
SoFi
03.2020 - Current
- Leads all content and product strategy and operations across a variety of digital properties.
- Evaluated company documentation to verify alignment with regulatory requirements.
- Trained and guided team members to maintain high productivity and performance metrics.
- Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits.
- Mitigated business risks by working closely with staff members and assessing performance.
- Supervised creation of exciting merchandise displays to catch attention of store customers.
Product Director
Chewy
01.2018 - 02.2020
- Devised content strategy to effectively engage target audiences.
- Mentored local personnel on best practices and protocols to maximize productivity.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
Senior Marketing Communications Strategist
Laticrete International, Inc.
03.2015 - 01.2018
- Led all marketing strategy for all content produced
- Collaborated closely with designers, writers, and outreach to produce a cohesive message and optimize page performance.
- Devised effective link-building campaigns to increase website authority and visibility.
- Generated reports to monitor and analyze website performance, search engine rankings, or domain authority.
- Designed paid client ads for use on diverse social media platforms.
Content Marketing Manager
Washington Trust Bank
07.2013 - 04.2015
- Built, grew, and managed a world class outreach team
- Drove organic traffic through content marketing campaigns
- Managed thousands of campaigns and built a diverse backlink profile to commercial pages.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Mentored local personnel on best practices and protocols to maximize productivity.
Digital Media Channel Manager
Russell Investment Group
02.2008 - 07.2013
- Owned strategy, production and marketing of content marketing initiatives
- Managed teams of writers, marketers, and designers to produce and market ground-breaking content marketing campaigns with several million views and tens of thousands of press mentions and backlinks
- Led the marketing-integrated, strategic production of sites.
Product Manager
Solenis
11.2006 - 10.2009
- Used a variety of analytical methods, element models / simulations, and other analysis tools to develop the structural environment, characteristics and performance for 747
- Implemented program standards and requirements to insure structural integrity and documentation of stress reports
- Integrates component-level structural math models and performs integrated analysis, using finite element methods, to develop internal loads and stresses in order to verify structural integrity.
Education
Bachelor of Arts - Business Management
University of Delaware
Newark, Delaware01.2006
Skills
- Project Management
- Talent Acquisition
- Content Development
- Financial Reporting
- Human Resources Management
- Strategies and Goals
- Crew Collaboration
- Quality Assurance
Accomplishments
- Achieved a promotion by completing produce management tasks with accuracy and efficiency.
- Used Microsoft Excel to develop inventory tracking spreadsheets.
- Resolved product issue through consumer testing.
- Supervised team of 39 staff members.
- Documented and resolved a production scaling issue which led to a 20% increase in revenue YoY.
Timeline
Director of Product Design
SoFi
03.2020 - Current
Product Director
Chewy
01.2018 - 02.2020
Senior Marketing Communications Strategist
Laticrete International, Inc.
03.2015 - 01.2018
Content Marketing Manager
Washington Trust Bank
07.2013 - 04.2015
Digital Media Channel Manager
Russell Investment Group
02.2008 - 07.2013
Product Manager
Solenis
11.2006 - 10.2009
Bachelor of Arts - Business Management
University of Delaware
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