David Henry
Winfield,IL
Summary
Marketing Manager with a record of driving revenue gains and growth, including brand awareness through intelligent use of Search Engine Marketing. Creative and highly technical; able to learn new technologies rapidly. Experience includes SEM for a variety of verticals, including telecom, auto, law, healthcare, pharmaceutical/biotech, home improvement, veterinary, and dental industries.
Experienced in managing and reporting on multimillion-dollar budgets. Creative Associate Media Director with a track record of creating and implementing successful media campaigns. Professionally collaborates with clients and manages different phases of marketing initiatives.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Associate Media Director
Fusion92
Chicago, Illinois
01.2022 - Current
- Developed integrated media strategies for diverse client campaigns with million dollar budgets.
- Collaborated with creative teams to enhance brand messaging.
- Analyzed market trends to inform strategic media planning.
- Oversaw campaign performance and provided actionable insights.
- Trained junior staff on industry best practices and tools.
- Presented strategic recommendations to clients and stakeholders effectively.
Sr Paid Search Manager
Fusion 92
Chicago, USA
02.2020 - Current
- Oversee digital strategy for several large client accounts across Google and Microsoft
- Restructure overhaul for a client coming back into market after being shut down for several months and relaunched close to 200 accounts in 3 months with new structure that is creating positive ROI and thousands of dollars in revenue each month
- Develop processes for SEM on boarding and ongoing management
- Manage full cycle of campaign from initial build to execution and management
- Report on performance, optimizations and recommendations moving forward
Paid Media Director
Rocklin Irving Marketing Solutions
07.2019 - 02.2020
- Oversee all paid digital and recommend media mixes for new clients Including but not limited to SEM, Paid Social, SEO, Programmatic, GEO fencing
- Assist with pitching new clients and pitch decks
- Analyze current accounts and make monthly recommendation and action items
- Redesign website from the ground up for rebranding
- Develop processes for SEM on-boarding of clients and campaign builds
- Help with the creation of marketing collateral
Paid Search Manager
Antenna Group
10.2018 - 07.2019
- Manage all aspects of digital including paid social from recommendation to campaign build, launches, reporting, tracking etc.
- Create proposals and media recommendations
- Assist in creating processes for company merge and client onboarding paid initiatives
- Perform audits for prospective clients
Digital Strategist
Spinutech
09.2017 - 10.2018
- Manage full Nationwide campaigns including strategy, planning, and daily optimizations and performance check-ins.
- Provide recommendations, audits, forecasts and many other ad-hoc initiatives and requests.
- Implement tracking via Tag Manager, ensure all triggers are firing correctly including setup of dynamic phone numbers.
- Restructure inherited accounts based on performance audits and best practices.
- Audits for potential new clients as well as reporting and performance decks creation for current clients.
SEM Manager | Outside Consultant
Law Office of Dworkin & Maciariello
01.2014 - 09.2018
- Build and run several local PPC campaigns on Bing & Google including re-marketing, display, and Facebook
- Analyze data and report on a weekly, monthly, quarterly, and yearly basis
- Build landing pages for any new campaigns using WordPress
- A/B test landing pages & Ad copy
- Web management, adding new content based on SEM findings i.e We saw an opportunity for local searches interested in settlement history. We implemented a Settlement page to accompany the campaign and saw great success with multiple metrics including but not limited to, lower cost per click, higher quality scores, and better click-through rates while overall cutting cost per acquisition in half
- Misc duties including help with any other technical projects such as phone system implementation with call tracking, graphic design, and web development
Manager | SEM
Publicis Health Media
02.2016 - 09.2017
- Manage several large Bio-Technology Company Brands providing treatments for patients for several different types of ailments, as well as Health Care Provider outreach. HCP is more of focus to client
- Responsible for overseeing Brand strategy for new and existing brands
- Build out submissions for FDA approvals including ad copy, keywords builds, site links etc. Convert those submissions to live campaigns upon approval
- Responsible for monthly and quarterly reports, forecasts, new opportunities
- Discover and implement new opportunities, daily optimizations
- Monthly and Quarterly reporting to clients, reporting insights and next steps
Sr. Paid Search Analyst.
Leapfrog Online
08.2014 - 02.2016
- Manage large Nationwide Telecom account serving small businesses and e-tail account for residents (B2C & B2B) Focus on B2C
- Responsible for daily optimizations, running raw data reports for data collection and client reporting
- Test new beta's and report on learnings
- Report on yearly stats, comparisons, forecasts, and quarterly playbooks
- Help on other products and planning for additional brands during seasonalities when needed
SEM Analyst
L2T Media
11.2014 - 07.2015
- Manage full PPC campaigns including strategy, planning, goal and tag manager setup, and daily optimizations.
- Manage the largest spending accounts for the agency with roughly 1Mil monthly spend Including Chrysler/Fiat as the main account with addition to BMW, Mercedez-Benz, and Bentley accounts
- Ensure Campaigns are setup with complete accuracy and attention to detail.
- Implement and testing strategies to continually optimize and improve campaign performance
- Ensure ad copy is correct for monthly incentives including setting automated rules, A/B test monthly incentives with variable ad copy including mobile
Web Administrator | Paid Search
QualSight LASIK
10.2010 - 11.2014
- Manage multiple National PPC campaigns. Effectively reduced cost per lead by 44% within three months' time. Increase clicks by over 100% from prior year with conversion results consistently rising on a weekly basis while maintaining costs.
- Manage websites content. Including building pages, co-brand pages for clients, editing content, managing Meta tags for SEO purposes utilizing Drupal CMS.
- Prepare marketing material for benefit fairs and sales team which included member information sheet, FAQ's and member brochures.
- Clients included several Blue-Cross Blue Shield Plans, Humana, Coventry, Advantica, The New York Times along with many more.
Education
Web Design & Development -
Full Sail University
01.2011
I.T Security -
Colorado Technical University
01.2009
Skills
- Google Ads
- Bing
- Google Ads Editor
- Google Analytics
- Google Tag Manager
- Bing Ads
- Bing Editor
- Double Click
- DS3
- Optmyzer
- PowerPoint
- Microsoft Excel
- Aquisio
- Search Console
- Marin
- HTML
- CSS
- Java Script
- Photoshop
- Budget management
- Paid media management
- Audience targeting
- Digital strategy
- Campaign optimization
Certification
• Google
• InstaPage
• Wordstream PPC Advisor
• WordPress
• InstaPage
• Wordstream PPC Advisor
• WordPress
Personal Information
Title: Associate Director - Media
Timeline
Associate Media Director
Fusion92
01.2022 - Current
Sr Paid Search Manager
Fusion 92
02.2020 - Current
Paid Media Director
Rocklin Irving Marketing Solutions
07.2019 - 02.2020
Paid Search Manager
Antenna Group
10.2018 - 07.2019
Digital Strategist
Spinutech
09.2017 - 10.2018
Manager | SEM
Publicis Health Media
02.2016 - 09.2017
SEM Analyst
L2T Media
11.2014 - 07.2015
Sr. Paid Search Analyst.
Leapfrog Online
08.2014 - 02.2016
SEM Manager | Outside Consultant
Law Office of Dworkin & Maciariello
01.2014 - 09.2018
Web Administrator | Paid Search
QualSight LASIK
10.2010 - 11.2014
Web Design & Development -
Full Sail University
I.T Security -
Colorado Technical University