Summary
Work History
Education
Skills
Timeline
Generic

David Herman

Port St Lucie

Summary

Results-Driven Business Development Executive and Certified Life & Business Coach with 15+ years of success in high-value B2B sales and complex contract negotiation. Proven track record of securing exclusive, large-scale media partnerships with national retailers like Rite Aid Pharmacies and Safeway Stores, managing projects that delivered $550,000+ in annual gross revenue and millions of distributed print media. Expertise includes full-cycle sales management solutions (SEO/SEM), and utilizing advanced consultative techniques (gained through iPEC certification) to drive consistent, high-percentage closing rates across challenging markets like home remodeling and specialized professional services. Seeking to leverage entrepreneurial strategy and strategic consulting skills to accelerate market growth.

Work History

Operational Support & Remote Client Services

Independent Customer Operation Contracts
Remote/Virtual
2020 - 2025

Pivoted to essential, remote-based customer operation roles during the COVID-19 pandemic and subsequent industry shifts. Maintained professional discipline and efficiency in fast-paced environments, utilizing strong organizational skills and a proven ability to learn and adapt quickly to new technologies and CRM platforms. Effectively managed high-volume demands while collaborating seamlessly in remote team settings.

  • Excellent communication skills, both verbal and written.
  • Worked well in a team setting, providing support and guidance.
  • Demonstrated strong organizational and time management skills while managing multiple projects.

Sales Consultant

Re-Bath of South Florida
Plantation, FL
2015 - 2020
  • Conducted in-home consultations to assess client requirements for bathroom renovations. Conducted an average of 35 to 40 in-home consultations per month, resulting in a 45.9% close rate on proposals presented, significantly surpassing the company average.
  • Generated an average of $135,000 in monthly revenue, contributing to $1.6 million annual project revenue by consistently closing high-volume remodeling contracts, securing a top-ranking position within the regional territory.
  • Utilized consultative sales techniques to understand customer needs, strategically increasing the average project by cross-selling premium materials and high-end fixtures.
  • Managed the full sales lifecycle from initial lead qualification and needs assessment through precise financial estimation and final contract negotiation, ensuring seamless client onboarding.

Senior Sales Executive

OMG National
Hollywood, FL
2010 - 2015
  • Spearheaded the nationwide sale of complex, digital marketing solutions, including SEO/SEM, reputation management, and high-production corporate video, securing a versatile client portfolio ranging from high-value corporate contracts (up to $50,000) to consistent, high-volume small-to-medium business accounts ($5,000 to $10,000).
  • Secured and maintained 14 major corporate accounts across specialized verticals, including high-profile clients like Southwest Air Cargo and Luxottica Eyewear, while simultaneously establishing a new revenue stream by selling the AOA TV platform to the American Optometric Association.
  • Consulted with clients to translate complex digital marketing strategies (SEO/SEM, web development) into clear business value propositions, leading to higher client retention and successful integration of customized digital services into their existing operations.

Owner/Publisher

Boulevard Custom Publishing
New York, NY
2000 - 2009
  • Secured and maintained distribution partnerships with major national retail chain stores, including Rite Aid Pharmacy (distributing guides across 3,800+ stores), Safeway, Ralphs, and Lucky Supermarket, resulting in print volumes of millions of guides per cycle.
  • Generated an average of $550,000 in annual gross revenue by personally designing, pricing, and selling all advertising packages to a diverse national vendor base, establishing full financial viability.
  • Managed all critical business operations, including P&L responsibility, production workflows, vendor negotiation, and the hiring and management of photographers and printing houses for large-scale production.
  • Designed the creative content strategy for custom holiday and recipe guides, successfully aligning retailer objectives (customer engagement) with vendor goals (product promotion) to create a profitable, recurring media product.

Education

Bachelor of Arts - Marketing Management

Baruch College CUNY
New York, NY

Skills

  • Executive Business Coaching
  • Consultative Sales & Negotiation
  • Full-Cycle Sales Management
  • Client Relationship Management
  • Business Development and Prospecting
  • P&L Management and Budgeting
  • Cross-Functional Team Collaboration
  • High-Volume B2C Customer Engagement
  • Digital Marketing (SEO/SEM)
  • Corporate Video/Media Sales
  • Microsoft Office Suite
  • CRM Software (Salesforce, Zoho, Hubspot)
  • Remote Operations Management
  • Data Entry & Reporting

Timeline

Operational Support & Remote Client Services

Independent Customer Operation Contracts
2020 - 2025

Sales Consultant

Re-Bath of South Florida
2015 - 2020

Senior Sales Executive

OMG National
2010 - 2015

Owner/Publisher

Boulevard Custom Publishing
2000 - 2009

Bachelor of Arts - Marketing Management

Baruch College CUNY
David Herman