David Herman

Pivoted to essential, remote-based customer operation roles during the COVID-19 pandemic and subsequent industry shifts. Maintained professional discipline and efficiency in fast-paced environments, utilizing strong organizational skills and a proven ability to learn and adapt quickly to new technologies and CRM platforms. Effectively managed high-volume demands while collaborating seamlessly in remote team settings.

• Excellent communication skills, both verbal and written.
• Worked well in a team setting, providing support and guidance.
• Demonstrated strong organizational and time management skills while managing multiple projects.

• Conducted in-home consultations to assess client requirements for bathroom renovations. Conducted an average of 35 to 40 in-home consultations per month, resulting in a 45.9% close rate on proposals presented, significantly surpassing the company average.
• Generated an average of $135,000 in monthly revenue, contributing to $1.6 million annual project revenue by consistently closing high-volume remodeling contracts, securing a top-ranking position within the regional territory.
• Utilized consultative sales techniques to understand customer needs, strategically increasing the average project by cross-selling premium materials and high-end fixtures.
• Managed the full sales lifecycle from initial lead qualification and needs assessment through precise financial estimation and final contract negotiation, ensuring seamless client onboarding.

• Spearheaded the nationwide sale of complex, digital marketing solutions, including SEO/SEM, reputation management, and high-production corporate video, securing a versatile client portfolio ranging from high-value corporate contracts (up to $50,000) to consistent, high-volume small-to-medium business accounts ($5,000 to $10,000).
• Secured and maintained 14 major corporate accounts across specialized verticals, including high-profile clients like Southwest Air Cargo and Luxottica Eyewear, while simultaneously establishing a new revenue stream by selling the AOA TV platform to the American Optometric Association.
• Consulted with clients to translate complex digital marketing strategies (SEO/SEM, web development) into clear business value propositions, leading to higher client retention and successful integration of customized digital services into their existing operations.

• Secured and maintained distribution partnerships with major national retail chain stores, including Rite Aid Pharmacy (distributing guides across 3,800+ stores), Safeway, Ralphs, and Lucky Supermarket, resulting in print volumes of millions of guides per cycle.
• Generated an average of $550,000 in annual gross revenue by personally designing, pricing, and selling all advertising packages to a diverse national vendor base, establishing full financial viability.
• Managed all critical business operations, including P&L responsibility, production workflows, vendor negotiation, and the hiring and management of photographers and printing houses for large-scale production.
• Designed the creative content strategy for custom holiday and recipe guides, successfully aligning retailer objectives (customer engagement) with vendor goals (product promotion) to create a profitable, recurring media product.