David Hernandez
Dallas,TX
Summary
Detailed expert in the digital marketing space currently working as the Associate Director at OMD on the GAP Inc Account. An accomplished marketer with successful strategies across the customer journey and with experience in making an impact across a multitude of business goals. Trusted as an experienced partner who will always go the extra mile to deliver for his team.
Overview
5
5
years of professional experience
Work History
Associate Director - Digital Investment
OMD
06.2024 - Current
- Social Lead for GAP US, GAP Factory US, Gap Japan, and Athleta.
- Lead the new account transition for the OMD agency.
- Develop and implement cross-channel strategies to drive business objectives, including digital revenue, and brand love.
- Act as a subject matter expert for all paid social activations, educating on the latest trends and products.
- Developed and instituted processes streamlining SLAs in internal and external deliverables. And setting up junior team members for success.
- Activated in a highly successful 2024 Q4-Q5 holiday season, which attributed to the highest quarterly growth in three years. Leading with a social-first strategy, reflecting brand reinvigoration efforts.
Paid Social Manager, Senior Paid Social Manager
Wpromote
10.2021 - 06.2024
- Support Paid Social Campaign in variety of verticals including B2B, health & science, entertainment, and telecom, leading with strategy and
- Lead performance calls, presentations, and educate on macro trends impacting the Paid Social ecosystem to clients and our internal teams.
Paid Social Associate
iProspect / Dentsu
03.2020 - 10.2021
- Support and optimize Paid Social Campaigns across portfolio of Pfizer brands specializing in Reach, Traffic, and Influencer focused campaigns.
- Serve as point of contact and leading weekly status meeting with client, brand teams, and creative agencies on progress of projects.
Education
BBA in Management, BBA in Marketing - Association of Latino Professionals For America
University of Texas At Arlington
01.2017
Skills
- Strategy expert for brand and performance in digital media
- Experience working with a variety of clients, including B2B, CPG, retail, travel and entertainment, and health science
- Manage over $5 million in the monthly budget, and book of business
- Expert activating across Meta, TikTok, Snap, Reddit, Pinterest, and LinkedIn platforms
- Expert in activating high-profile celeb and influencer partnerships
- Fluent in English and Spanish, with experience working on international, multicultural campaigns, and international teams
Timeline
Associate Director - Digital Investment
OMD
06.2024 - Current
Paid Social Manager, Senior Paid Social Manager
Wpromote
10.2021 - 06.2024
Paid Social Associate
iProspect / Dentsu
03.2020 - 10.2021
BBA in Management, BBA in Marketing - Association of Latino Professionals For America
University of Texas At Arlington
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