DAVID H. MASSE
Summary
Accomplished leader with a proven track record in marketing strategy development, sales improvement, and inventory management. Demonstrates expertise in product selection and relationship building. Skilled problem solver with a deep understanding of the sales cycle process. Instrumental in streamlining strategies for technical efficiency and client solutions, driving impactful change, strategic initiatives, and operational performance enhancement as an executive leader. Valued for collaborative team leadership and adaptability to evolving business needs.
Overview
33
33
years of professional experience
1
1
Certification
Work History
Business Development Manager Car Dealer
NTW National Tire Wholesale
08.2022 - 06.2025
- Engage new franchised car dealers in metro Atlanta with NTW as supplier for tires & supplies. Develop sales plan to engage parts and service to sell tires to retail customers. Provide training to Service advisors on how to sell tires and address customers concerns. Provide new product information as available to market. Work with OEM Manufactures in joint sales calls. Develop marketing programs and contests in the metro area for increase sales. Increase penetration of core NTW brands (Michelin/BFG/Uniroyal as well as Pirelli, Nitto, Nexen, Sailun and Toyo tire) Provide Tools and Equipment solutions for wheel and around the wheel category.
- Increased client base by identifying new business opportunities and cultivating strong relationships with key decision makers.
- Facilitated regular communication with clients to ensure their needs were met, fostering long-lasting relationships built on trust and mutual respect.
- Generated new business with marketing initiatives and strategic plans.
Vice President / Head of Americas / Partner
OEM Smart Repair Solutions
02.2020 - 07.2022
- Led start up for North America for new innovative automotive wheel restoration service. Full P&L Developed marketing and sales strategies. Established national accounts in automotive dealer markets. Established national sales representative network. Established website and online sales. Established price model for Americas. Built custom CRM tool. Established accounting tool implementation. Established warehouse operations and shipping platform. Established HR operations. Staff development
- Led cross-functional teams for the successful completion of major projects, resulting in increased efficiency and client satisfaction.
- Cultivated strong relationships with key stakeholders, including customers, vendors, regulators, and community leaders to promote collaboration and long-term success.
- Negotiated high-value contracts that maximized profitability while mitigating risks for the organization.
- Managed financial planning and budgeting processes, ensuring fiscal responsibility and maximizing return on investments.
Vice President of Sales & Marketing
Midstate Tool & Supply Company, Inc.
09.2019 - 02.2020
- Full P&L responsibility Assist in the restructuring of company-provide leadership for executive board establishment. Assist in succession plan-work with VP of Finance and operations to enact succession plan. Work with existing customers to grow top line business and net revenue Develop new marketing plan Develop new go to market strategies Establish new independent Sales Representative agencies Establish new position for Sales Manager-National Account Manager Provide training on product and process for internal customer service team Provide leadership and increase efficiencies in warehouse operations Provide reports to executive board on monthly basis Establish relationships with key vendors Develop a RHYTHM in marketing Developed a social media presence utilizing Facebook, twitter, Instagram Develop value added training programs for distributor partners in various channels Establish new national and regional accounts
- Developed overall marketing strategy and support implementation across all departments.
- Conducted regular competitor analysis, leveraging insights gained to inform strategic decision-making processes.
- Mentored junior staff members, fostering a culture of continuous learning and professional development within the organization.
Regional Sales Manager
Continental Commercial Vehicles & Aftermarket TTS (Tachographs, Telematics & Services)
05.2017 - 09.2019
- Southeastern US Territory AL, AR, GA, TN MS, FL, NC, SC, LA, E TX Provide field expertise on the VDO ROADLOG Electronic Logs to dealers and end-users Be the field expert in HOS (Hours of Service) Participate in National and Regional Trade shows Develop sales strategy for National account customers such as Fleetpride, HAD-Truckpride, Vipar Provide field sales support for installed base
Channel Manager
C.A.S. of New England-MASS-Consultants, LLC
06.2016 - 06.2017
- Professional consulting services to automotive aftermarket Program development for product categories, product development, program development Value added employee retention program development Assistance in mitigation of old, overstock, obsolete products Sales representation on contractual basis Manufacturers products go to market development-strategy Product Management for GSCAN2, development, OE applications, marketing, technical writing.
Senior Director
Liberty Bell Equipment Corp, dba MEDCO
03.2010 - 06.2016
- Served as a member of senior management team Managed $50M book of business Category expert for HVAC and electronic diagnostics, Automotive, HD and industrial Worked regularly with distributors and national sales representatives to provide consistent production on distribution and marketing Selected Contributions: Negotiated agreements to make MEDCO the primary tool and equipment supplier Delivered broad stream of marketing communication materials for sales advancement Developed a price reseller model for company wide distribution Product Management for new product into distribution-COJALI-MAHLE-RTI products Enacted a long-term plan to develop a solution-based selling program and future market strategy Established government sales channel Established wholesale distributor channel Delivered 15% gross sales dollars' year over year
- Developed strong relationships with key industry partners, fostering collaboration and mutual growth opportunities.
- Directed design and execution of business transformation initiatives to drive performance, profit optimization and growth opportunities.
- Fostered work culture of collaboration and inclusion to increase morale and reduce turnover.
National Sales Manager
SPX Service Solutions
01.2007 - 12.2010
- Served as a member of the sales leadership team Managed $75M Book of business in US & Canada Managed sales operation for a customer base of $50,000 to $5M Developed and implemented new sales and marketing strategies for product introduction to the market and customers' advertising Created solid relationships with warehouse distribution customers Regularly solved end-user and channel conflict issues Developed new products & applications for existing items Selected Contributions: Established an effective sales system for obsolete / overstock products resulting in $4M in sales Added five new accounts which fit the SPZ distribution model for an additional $5M in annual sales
National Account Manager
Radwell International
03.2000 - 01.2007
- Leader of national account team specializing in sales and service to customers in power transmission, industrial electronics, food, and pharmaceutical industries Created solution for manufacturing customers Worked regularly with marketing team and tele-sales team on strategies Expanded relationships with distributor partners including Kaman, IDG, Applied and Motion Industries Selected Contributions: Developed 10 new multi-million-dollar accounts
Regional Account Manager
Snap-On Industrial
04.1992 - 02.2000
- Served as a member of Industrial team in tool and equipment solutions Created innovative sales tools for customers such as Mack Truck, Ingersoll-Rand Road Equipment, BMY, and Eli Lilly Conducted and administered training programs for internal and external users on product safety, applications, and development Developed sales and marketing materials Selected Contribution: Led sales performance by recording over $1M in annual sales for five consecutive years
Education
Bachelor of Science - Pharmacy
Massachusetts College of Pharmacy
Boston, MANo Degree - Medicinal And Pharmaceutical Chemistry
Bridgewater State College
Bridgewater, MASkills
- Strategic team guidance
- Effective relationship management
- Strategic decision-making
- Analytical reasoning
- Client engagement strategies
- Long-term strategic planning
- Strategic business development
- Sales forecasting
- Facilitation of cross-functional teams
- Operational management
- Strategic policy planning
- Growth strategy development
Accomplishments
- Supervised team of 10staff members.
- Used Microsoft Excel to develop inventory tracking spreadsheets.
- Collaborated with team of 5 in the development of GSCAN & GSCAN2
- Resolved product issue through consumer testing.
Certification
- MACS Training - 4/2018
- GA CleanAir Certified, State of Georgia, July 2025
- Diagnostic Training, SPX/BOSCH-OTC Tools
Timeline
Business Development Manager Car Dealer
NTW National Tire Wholesale
08.2022 - 06.2025
Vice President / Head of Americas / Partner
OEM Smart Repair Solutions
02.2020 - 07.2022
Vice President of Sales & Marketing
Midstate Tool & Supply Company, Inc.
09.2019 - 02.2020
Regional Sales Manager
Continental Commercial Vehicles & Aftermarket TTS (Tachographs, Telematics & Services)
05.2017 - 09.2019
Channel Manager
C.A.S. of New England-MASS-Consultants, LLC
06.2016 - 06.2017
Senior Director
Liberty Bell Equipment Corp, dba MEDCO
03.2010 - 06.2016
National Sales Manager
SPX Service Solutions
01.2007 - 12.2010
National Account Manager
Radwell International
03.2000 - 01.2007
Regional Account Manager
Snap-On Industrial
04.1992 - 02.2000
Bachelor of Science - Pharmacy
Massachusetts College of Pharmacy
No Degree - Medicinal And Pharmaceutical Chemistry
Bridgewater State College
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