Summary
Overview
Work History
Education
Skills
Accomplishments
Affiliations
Timeline
Generic

DAVID HUBBS

Eugene,USA

Summary

Marketing leader with proven success in driving brand growth and lead generation through ROI-positive campaigns across various industries. Expertise in developing integrated marketing strategies that align with sales objectives, enhancing online presence, and optimizing digital channels. Experienced in leading full-funnel transformations, managing high-performing teams, and executing impactful social media and digital campaigns. Strong background in data-driven decision-making, content development, and fostering strategic partnerships to achieve organizational goals.

Overview

13
13
years of professional experience

Work History

DIGITAL MARKETING MANAGER

Moss Inc.
Eugene, OR
10.2023 - 04.2025
  • Led integrated marketing campaigns across web, multimedia, and internal/external communications for highly technical products.
  • Managed all marketing operations, including PR, social media strategy, content development, and website oversight.
  • Co-developed strategic plans with Sales to strengthen partner relationships from day-to-day contacts to C-level stakeholders.
  • Created and executed marketing activations that drove incremental revenue and elevated brand visibility across partner channels.
  • Defined and tracked KPIs across retail and digital channels; built custom reporting dashboards to guide performance and strategy.
  • Utilized data analysis to pivot marketing plans, identify customer segments, and optimize promotional efforts.
  • Directed cross-functional teams on creative asset production, timelines, scope, and resource allocation.
  • Researched and identified new market opportunities, aligning offerings with evolving customer needs and behaviors.

MARKETING MANAGER

Tyree
Eugene, OR
05.2021 - 08.2023
  • Conducted market research and engagement analysis to uncover customer behavior trends and inform strategy.
  • Led lead gen initiatives through email and paid digital campaigns, driving customer acquisition and retention.
  • Designed high-impact tradeshow booth layouts and graphics to boost brand interaction and foot traffic.
  • Assessed marketing campaign performance against KPIs and ROI to refine and optimize future tactics.
  • Created branded digital content-graphics, copy, press releases, and sales tools-using Adobe Suite, WordPress, and Microsoft tools.
  • Managed social media content and analytics, growing brand presence across Facebook, Instagram, and Twitter.

CUSTOMER SERVICE MANAGER

Richardson Sports
Springfield, OR
10.2020 - 05.2021
  • Hired, coached, and led a large on-site and remote Customer Service team, driving individual growth through training and performance evaluations.
  • Allocated workloads and analyzed team metrics to identify and close performance gaps.
  • Authored departmental policies and co-led the development and launch of a companywide intranet in partnership with IT and leadership.
  • Supported agents in complex customer issues, balancing risk with retention-focused solutions.
  • Resolved employee conflicts and recommended corrective actions, fostering a positive departmental culture.
  • Collaborated with Sales teams to assess and enhance service levels, improving customer satisfaction.
  • Monitored inventory and seasonal demand to recommend supply chain adjustments based on data and market insight.

MARKETING DIRECTOR

Richardson Sports
Springfield, OR
04.2019 - 10.2020
  • Developed and executed marketing plans by product category and channel to build brand strength and market awareness.
  • Identified market opportunities and threats through research, advising ownership on growth and risk factors.
  • Created strategic roadmaps to position the brand and products across new and existing markets.
  • Collaborated with designers to enhance the website UX and launch interactive tools for custom product visualization.
  • Wrote copy for all digital and print assets, ensuring consistent brand messaging across campaigns and platforms.
  • Managed social media content and analytics, growing brand visibility on Facebook, Instagram, and Twitter.
  • Planned and executed national tradeshow presence, including booth design, logistics, and on-site brand representation.

DIRECTOR OF MARKETING

FPW Media
Springfield, OR
04.2018 - 09.2018
  • Oversaw brand agency operations, managing client accounts and internal teams to retain key clients and win new business through strategic brand solutions.
  • Created and managed social media content and analytics, building a consistent and engaging corporate presence across major platforms.
  • Advised clients on optimizing go-to-market strategies, recommending improvements in design, materials, and digital campaigns to meet business objectives.
  • Developed client quotes and budgets, including ROI and P&L projections, and monitored performance to ensure alignment with strategic goals.

MARKETING MANAGER

Harvest House Publishers
Eugene, OR
10.2017 - 04.2018
  • Led marketing strategy for Harvest House Products, partnering with authors to launch tailored campaigns and optimize Amazon performance.
  • Supported high-profile acquisitions by crafting persuasive marketing plans to secure author partnerships.
  • Collaborated with Sales Managers to drive retail sales through strategic promotions and in-store display programs.
  • Managed backlist lifecycle and implemented promotional strategies to sustain long-term product performance.
  • Partnered with the Publicity Manager to execute media campaigns, including book tours, TV appearances, and promotional content creation.

DIRECTOR OF MARKETING

Obie Hospitality (Inn at the 5th & Inn at 500 Capitol)
Eugene, OR
10.2016 - 10.2017
  • Executed local marketing campaigns to boost hotel awareness, including TV ads, digital campaigns, and curated promotional guest packages.
  • Directed photo and video shoots to enhance website and booking platform content.
  • Analyzed booking data to identify customer trends and inform marketing strategy.
  • Led lead generation efforts through email and paid digital campaigns to drive bookings and repeat business.
  • Designed and produced digital and print advertising assets, including websites and promotional publications.

WEBMASTER & MARKETING DIRECTOR

Bushnell University
Eugene, OR
11.2011 - 10.2016
  • Led internal and external marketing strategies, including brand management, messaging, crisis comms, media relations, and multi-channel content creation.
  • Served as University Administrator for website, social media, and enrollment materials; produced digital and print advertising assets.
  • Advised cross-campus departments on marketing initiatives, supporting student recruitment, advancement, and athletics.

Education

Master of Business Administration -

Bushnell University

Bachelor of Arts - Business Management

Northwest Christian College

Certificate - Social Media Marketing

Southern New Hampshire University

Skills

  • Strategic marketing leadership
  • Brand strategy and positioning
  • Integrated campaign development
  • Marketing analytics and optimization
  • Lead generation and conversion
  • Cross-functional team leadership
  • Stakeholder communication and reporting
  • Content strategy and development
  • CRM and automation tools
  • SEO and SEM strategies
  • Email marketing campaigns
  • Social media engagement
  • Project and vendor management
  • Public relations management
  • Creative direction and oversight
  • Web design collaboration
  • Budget management and analysis
  • Market research and analysis
  • KPI tracking and data analysis
  • Web programming skills
  • Online branding strategies
  • Google Analytics understanding
  • Communication and writing skills

Accomplishments

National Award Recognition – NAIA-SIDA (2014–2016)

Honored with multiple national awards (1st, 2nd, and 3rd place) by the National Association of Intercollegiate Athletics-Sports Information Directors Association for excellence in print publications, web design, and creative media contributions.

Affiliations

  • Professional Photographer

Timeline

DIGITAL MARKETING MANAGER

Moss Inc.
10.2023 - 04.2025

MARKETING MANAGER

Tyree
05.2021 - 08.2023

CUSTOMER SERVICE MANAGER

Richardson Sports
10.2020 - 05.2021

MARKETING DIRECTOR

Richardson Sports
04.2019 - 10.2020

DIRECTOR OF MARKETING

FPW Media
04.2018 - 09.2018

MARKETING MANAGER

Harvest House Publishers
10.2017 - 04.2018

DIRECTOR OF MARKETING

Obie Hospitality (Inn at the 5th & Inn at 500 Capitol)
10.2016 - 10.2017

WEBMASTER & MARKETING DIRECTOR

Bushnell University
11.2011 - 10.2016

Master of Business Administration -

Bushnell University

Bachelor of Arts - Business Management

Northwest Christian College

Certificate - Social Media Marketing

Southern New Hampshire University

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