Summary
Overview
Work History
Education
Skills
Languages
Timeline
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David Jimenez

Richmond,VA

Summary

35+ years of Leadership experience, within the retail and wholesale automotive spaces, including 17 years of multi-unit management experience at the District and Regional level, as well as 3 years wholesale experience serving Independent retailers. Demonstrated ability to inspire teams to reach personal, and corporate goals. For the entirety of my multi-unit management experience, the teams exceeded budget/plan in revenues, expense control and profitability. Track record of turning around underperforming business locations with diverse customer and employee bases. Native Bilingual Spanish and English speaker, able to read, write, and translate in both languages.

Overview

36
36
years of professional experience

Work History

Area Director

Icahn Automotive Group, LLC, DBA Pep Boys
01.2023 - Current

In charge of incremental Leadership, growth, mentoring, and P&L management of 12 business units and over 120 teammates

  • Took over a fledgling 12-store area, restored leadership trust and morale
  • Out of 8 underperforming stores, our teams successfully repaired all 8
  • Lowered employee turnover
  • Improved customer retention and referrals.
  • Analyzed financial performance of area by monitoring budgets and expenses, reviewing financial statements and recommending appropriate actions.
  • Increased revenue growth with the implementation of innovative marketing strategies and sales techniques.

Director of Associate Development/Marketing

Allen Tire Inc
01.2018 - 01.2023
  • In charge of associates sales skills, customer service, and technical development in 5, Richmond, VA area stores
  • Researched, found, selected, set-up, implemented, and trained Allen associates in new POS system when Goodyear no longer supported GBMS for our locations
  • (Andreoli-HITS)
  • Developed Automotive Service Excellence, ASE, policy within 1st month
  • Within 5 months, helped two of 5 stores achieve ASE's coveted Blue Seal certified repair facilities
  • (75%+ ASE certified staff)
  • Helped coach and encourage newer car care associates gain confidence in consumer selling/service interactions, particularly with phones, vehicle service/repair education, and tire selling
  • Responsible for our monthly customer base email blasts, informing consumers of weather related driving and trip advice, upcoming sales, etc.
  • Helped multiple technicians certify for VA State Inspector license
  • Set up Google My Business for Allen, and added pictures and content to enhance organic searches, as well as ensure correctly pinned locations
  • Set up Allen's Yelp for Business owner's page and helped increase ratings from 2 to 3.8-4
  • Set up and manage Allen Tire's Facebook and Instagram pages
  • Respond to all social media customer concerns
  • Developed successful marketing campaign for a store that was struggling in car count and spearheaded efforts that led to location becoming Repair Pal certified, able to accept Carmax extended warranties, adding over $15,000 in monthly revenues.

District Director

AAA Club Alliance, Inc.
01.2014 - 12.2017
  • Managed 16 retail stores across VA and MD whose services included car care, domestic and international travel agency services, membership services, and travel merchandise
  • Supervised 16 direct reports with 224 employees overall
  • Hired to increase financial results and sales and improve customer and member satisfaction and retention
  • Achieved top revenue and profits in the company after first quarter of mentoring and coaching of team
  • Named District Director of the Year for 2015 and 2016
  • Lead the company in customer satisfaction and retention based on survey scores in both car care and retail operations
  • Exceeded budget/plan in 2015, 2016, and 2017 in revenues, expense control, and EBIDTA.

Regional Marketing Manager/Dealer Support Manager

T&Z Wholesale-Terry's Tire Town
01.2011 - 01.2014
  • Supported customer dealers across five states in the Mid-Atlantic region
  • Consulted with clients in order to strengthen retail operations including P&L assistance, HR support, sales/product training, marketing and advertising strategies and service management
  • Also provided training specifically related to POS systems, B2B websites and our retail website
  • Coordinated company-wide training on a national level
  • Selected to serve on a committee of peers that developed a cutting edge marketing program
  • Managed the program for the Mid-Atlantic region, resulting in company leading sign-ups by independent tire dealers to this value-added program
  • Came up with a concept for a TV commercial for a Charlottesville based, multiple location, tire and automotive chain
  • Collaborated on production with several colleagues.

Regional Director

TBC Retail, Merchant's Tire & Auto-NTB
03.2006 - 06.2011
  • Hired as Store Manager and was promoted after a year to Area Director over 16 stores and two years later was promoted to Regional Director managing an Area Director and 32 stores
  • Within one month of hire as Store Manager, became #1 profit store in the Region, and maintained Region leading revenue, profit, and customer satisfaction
  • As Area Director, managed 16 underperforming stores and drove significant sales increases, gross profit increases and expense reductions to become #1 in profit over two year period
  • As Regional Director, increased profitability from #13 to #1 in the country
  • District Manager of the Year, for 2008.
  • Streamlined operations for improved efficiency by evaluating existing processes and introducing innovative solutions.
  • Motivated employees through effective communication, recognition programs, and tailored incentive structures that aligned with corporate objectives.

Store Manager

Bridgetsone/Firestone Retail Operations
09.1988 - 03.2006

Took over a brand-new retail location and with a committed team, made it into one of the top performing locations.

  • Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
  • Addressed customer complaints promptly and professionally, resolving issues to maintain positive relationships with clientele.
  • Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
  • Assisted with hiring, training and mentoring new staff members.
  • Improved customer satisfaction through staff training in customer service and product knowledge.
  • Maintained proper product levels and inventory controls for merchandise and organized backroom to facilitate effective ordering and stock rotation.

Moved to Richmond in 1998, and took over a profit loss store in a bad area of RVA, and helped make it a profitable location.

  • Maximized sales by creating innovative visual merchandising displays and store layouts.
  • Mentored new hires during their onboarding process, ensuring they were well-equipped to excel in their roles from day one.
  • Fostered a positive work environment by cultivating strong relationships between team members through team-building activities and consistent recognition of individual achievements.

Education

Business Management - Organizational Leadership

Patten University
Oakland, CA
05.2024

Skills

  • P&L Management
  • Sales Coaching
  • Relational engagement
  • Customer Care & Retention
  • Problem Solver
  • Recruiting
  • Training
  • Fluent in Spanish

Languages

Spanish
Native or Bilingual
Italian
Limited Working

Timeline

Area Director

Icahn Automotive Group, LLC, DBA Pep Boys
01.2023 - Current

Director of Associate Development/Marketing

Allen Tire Inc
01.2018 - 01.2023

District Director

AAA Club Alliance, Inc.
01.2014 - 12.2017

Regional Marketing Manager/Dealer Support Manager

T&Z Wholesale-Terry's Tire Town
01.2011 - 01.2014

Regional Director

TBC Retail, Merchant's Tire & Auto-NTB
03.2006 - 06.2011

Store Manager

Bridgetsone/Firestone Retail Operations
09.1988 - 03.2006

Business Management - Organizational Leadership

Patten University
David Jimenez