David J. Musson
De Pere
Summary
Seasoned Digital Marketing Manager with a proven track record at Associated Bank, adept in leveraging Google Analytics and SEO strategies to enhance online visibility and performance. Spearheaded digital solutions, demonstrating exceptional team leadership. Achieved significant KPI improvements, showcasing a blend of technical proficiency and strategic foresight.
Overview
18
18
years of professional experience
Work History
Digital Marketing Manager
Associated Bank
Green Bay
02.2021 - Current
- SEO - Optimized website content for better visibility.
- Website - Optimized website performance for better user experience.
- Leveraged Google Analytics to track, measure website performance and KPIs.
- Developed tailored digital solutions to address organizational challenges.
Digital Marketing Strategist
Sentry Insurance
Stevens Point
04.2015 - 02.2021
- Google Analytics – Manage implementation Google analytics for all internal and external sites
- Key person for all analytic questions for the organization
- Present quarterly results to all business areas to show year of year changes and suggest changes when identified
- Google Tag Manager – Maintain and manage all tracking through google tag manager
- Work closely with IT to determine what data needs to be sent to the data layer to be available for analytics reporting
- Content Management System – Key decision maker in the search for a new content management system
- Main admin from the marketing side and responsible for training new employees on the platform
- Currently leading the initiative to determine how personalization can be incorporated into our marketing sites
- Email – Built the email program and implemented best practices
- Currently I am training another employee on how to use the system and assisting in creating a more robust email program
- SEO / SEM – Lead the audit and search optimization of the Dairyland, Sentry, Muse, and SentryWorld websites
- Currently working with internal and external groups on Google AdWords, Bing and Yahoo ppc campaigns
Director of Marketing Technologies
Connexus Credit Union
Wausau
01.2008 - 04.2015
- Analytics – Manage implementation of Webtrends and Google analytics
- Set up cross-domain tracking to measure success of campaigns
- Monitor effectiveness and suggest improvements to increase conversion
- Email Marketing - Manage email programs and create monthly reports
- Social Media – Create an online presence through Facebook, Twitter, YouTube, and Blogs
- Redesign Marketing Website – Develop a new marketing website in cooperation with internal employees and external partners
- The website was designed to be accessible by mobile, tablet and desktop
- Research Mobile - Prepare testing schedule, lead monthly Mobile Research Team meetings, and implement innovative strategies
- Compile results and present findings to management
- Online/Mobile Banking Platform – Managed the process to convert to a new online banking provider
Internet Marketing Specialist
Footlocker.com
Wausau
10.2006 - 12.2008
- Email Marketing – Planned and executed email campaigns
- Reviewed and updated email reports (Open Rate, Click Through, and Opt Outs, etc.)
- Vendor Relationships – Collaborated with vendors on Email and SEM campaigns
- Participated in weekly conference calls to discuss current and future initiatives
- SEO – Conducted SEO audits to improve search results
Education
Bachelor of Science - Web & Digital Media Development
University Wisconsin–Stevens Point
05.2006
Skills
- Google analytics
- Microsoft Office Suite
- Google tag manager
- Google Ads
- CMS platforms
- Adobe Suite
- Digital marketing
- Team leadership
- SEO strategies
Areas Of Proficiency
- Google analytics
- Dreamweaver
- Microsoft Office Suite
- Google tag manager
- Fireworks
- MS Access
- Google Adwords
- Flash
- MS Excel
- CMS platforms
- Illustrator
- MS PowerPoint
- SEOMoz and Linkdex
- Photoshop
- MS Word
Timeline
Digital Marketing Manager
Associated Bank
02.2021 - Current
Digital Marketing Strategist
Sentry Insurance
04.2015 - 02.2021
Director of Marketing Technologies
Connexus Credit Union
01.2008 - 04.2015
Internet Marketing Specialist
Footlocker.com
10.2006 - 12.2008
Bachelor of Science - Web & Digital Media Development
University Wisconsin–Stevens Point
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