Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

David J. Stob

Athens

Summary

Dynamic leader with over 30 years of expertise in executive management, marketing, and business development within the consumer goods and B2B sectors. Proven track record of expanding market presence through strategic branding and innovative sales initiatives, consistently resulting in substantial business growth. Committed to driving measurable outcomes while fostering a culture of innovation across diverse organizations, ensuring adaptability in an ever-evolving marketplace. Recognized for cultivating high-performing teams and building strong client relationships that enhance organizational success.

Overview

32
32
years of professional experience
1
1
Certification

Work History

Business Consultant

University of Georgia Small Business Development Center
04.2018 - Current
  • Delivered over 5.600 hours quality business consulting services and programs to businesses.
  • Raised over $85M in funding for clients.
  • Exceeded all deliverables consistently each year.
  • Recipient of Flewellen Award in 2022.
  • Contributed to client recognition as SBA Family Business of the Year in 2024.
  • Assisted in establishing over 70 new businesses.
  • Consulted with more than 750 clients, providing tailored support.

Vice President of Sales & Marketing

Hart AgStrong, LLC
09.2014 - 04.2018
  • Directed all sales, marketing, business development, and new product development initiatives.
  • Expanded retail and food service edible oil offerings from one SKU to over fifteen.
  • Boosted retail and food service sales by 165% through strategic initiatives.
  • Executed comprehensive retail rebranding strategy to enhance market presence.
  • Increased retail distribution points by 90%, driving broader market access.
  • Enhanced profitability by 35% through operational efficiency improvements.

Vice President of Marketing

DecoTek Global, LLC
02.2012 - 09.2014
  • Drove growth through management of daily marketing, sales, and product development activities.
  • Directed new business initiatives alongside innovative product development strategies.
  • Executed comprehensive brand development and marketing strategies to enhance market presence.
  • Established national sales organization of indirect representatives to broaden outreach.
  • Authored 2012 business and strategic plan, securing SBA loan for operational funding.

President - Managing Partner

SteriLyfe USA, LLC
04.2008 - 02.2012
  • Founded SteriLyfe USA, pioneering development of SteriVision kiosk and Natrezza hand sanitizer.
  • Managed product development and production processes to ensure efficient manufacturing.
  • Created business plan for Out-of-Home Digital Advertising Kiosk Network targeting national retailers.
  • Presented innovative advertising concepts to major retailers including Walmart and Costco.
  • Developed marketing strategies for hygiene dispensers targeting healthcare distributors and hospitals.
  • Established new niche market within Out-Of-Home Advertising Industry using unique media vehicle.

President - COO

UltraClenz, LLC
01.2006 - 03.2008
  • Oversaw day-to-day operations, driving business development, sales, marketing, and manufacturing processes.
  • Created strategic plans and product development schedules, forecasting 500% growth within two years.
  • Conceived patented ProClenz cartridge dispensing system featuring touch-free foam, liquid, and spray options.
  • Closed multi-million-dollar contracts with Ecolab, Henkel/Dial , Colgate, and Steris totaling $8M.
  • Implemented production planning and information technology processes to enhance operational efficiency.
  • Managed product development initiatives to align with market demands in healthcare and sanitation sectors.
  • Developed marketing strategies to promote hand hygiene products across multiple industries.
  • Streamlined manufacturing operations to improve productivity and reduce costs.

Director/VP of Business Development- The Americas

Airspray International Incorporated
08.2001 - 12.2005
  • Spearheaded business development of the new Foaming dispensing technology for North America.
  • Managed team of 7 regional managers and 11 key distributors across North and South America.
  • Achieved cumulative four-year growth rate of 35%.
  • Doubled sales from $15 million to over $30 million between 2003 and 2005.
  • Developed and executed first comprehensive marketing plan for North and South America.
  • Co-authored initial five-year strategic plan as one of two primary architects.
  • Initiated average of two new product innovations annually.
  • Conducted NPD and market research projects with major accounts including Johnson & Johnson, Procter & Gamble, and Unilever.

Director of New Product & Global Business Development

Plastics Research Corporation
10.1998 - 08.2001
  • Managed branding and new product development activities, reporting to President/CEO.
  • Directed overseas business development and marketing strategies for PRC.
  • Created first three-year new product schedule, projecting sales growth of 125%.
  • Authored NPD manual and co-developed three-year business and global marketing plans.
  • Executed NPD process from concept to market introduction.
  • Launched Arbor product category, achieving first-year sales exceeding $5 million at 40% margin.
  • Established distribution networks in United Kingdom, Germany, France, and Mexico.
  • Conducted line reviews with Home Depot, Lowe's, B&Q, and other DIY outlets.

Director of Marketing

American Shower& Bath Corporation (A Masco Co.)
03.1996 - 10.1998
  • Directed marketing functions and supervised five direct reports.
  • Established AS&B's inaugural Marketing Department by hiring key personnel.
  • Formulated first formal marketing strategy and plan for AS&B.
  • Developed vision statement branding department as 'Agents of Change'.
  • Redesigned corporate identity package, revitalizing brand image and enhancing consumer recognition.
  • Negotiated licensing agreement with DuPont for proprietary glass coating formula.
  • Achieved extensive acceptance from major home center accounts through strategic initiatives.
  • Created successful infomercial for QVC, expanding brand reach.

Product Manager

Sterling Plumbing Group (A Kohler Company)
03.1993 - 03.1996
  • Oversaw tub/shower door product category, managing product creation and SKU removal.
  • Developed five-year marketing plan to achieve profit objectives.
  • Increased gross sales by nine percent and retail sales growth by ten percent in Home Center Channel.
  • Achieved $2 million net income during major factory expansions, including new powder coating operation.
  • Launched 'Eurolux' tub/shower door line, receiving Home Mechanics 'Best Value Award' for 1995.
  • Created comprehensive launch kit for field sales, including advertising campaign and merchandising program.
  • Facilitated entry into German Home Center Market with Eurolux Shower Door product line.
  • Secured partnerships with Pratiker, Globus, and distributor KEG.

Education

MBA Degree - Marketing & Management

Governors State University
Chicago, IL
01.1990

BS Degree - Business Administration & Marketing

Trinity Christian College
Chicago, IL
01.1988

Skills

  • Business strategy
  • Market analysis
  • Financial modeling
  • Business development
  • Client management
  • Sales forecasting
  • Marketing/Branding
  • Brand positioning
  • Presentation skills
  • Business analysis
  • Business Valuations
  • Strategic development
  • Project management
  • Business planning

Certification

  • Dale Carnegie Sales Advantage Training
  • Dale Carnegie Executive Speech Training
  • State of Illinois Certified Journeyman Plumber, 058-132556
  • International Marketing Certificate, Free University of Amsterdam, The Netherlands

Timeline

Business Consultant

University of Georgia Small Business Development Center
04.2018 - Current

Vice President of Sales & Marketing

Hart AgStrong, LLC
09.2014 - 04.2018

Vice President of Marketing

DecoTek Global, LLC
02.2012 - 09.2014

President - Managing Partner

SteriLyfe USA, LLC
04.2008 - 02.2012

President - COO

UltraClenz, LLC
01.2006 - 03.2008

Director/VP of Business Development- The Americas

Airspray International Incorporated
08.2001 - 12.2005

Director of New Product & Global Business Development

Plastics Research Corporation
10.1998 - 08.2001

Director of Marketing

American Shower& Bath Corporation (A Masco Co.)
03.1996 - 10.1998

Product Manager

Sterling Plumbing Group (A Kohler Company)
03.1993 - 03.1996

MBA Degree - Marketing & Management

Governors State University

BS Degree - Business Administration & Marketing

Trinity Christian College

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