DAVID KAMANDA
Dayton,OH
Summary
To play a part in making Rwanda the African melting pot and regional beacon through enhanced marketing and sales tactics that are aligned with developing technological innovations.
Adept experience: 20 years’ experience in Project Management and Leadership roles working within multi-disciplinary teams of varying sizes and work complexities e.g. establishing and leading sales teams to re-route the processes to market for FMCGs and Telecoms, formulating unique strategies for distribution and logistics through third parties and mentoring and training of the commercial teams. Excellent Communicator: capable of benchmarking and leveraging industry best business practices, to communicate strategy, planning and technical acumen to all stakeholders.
Overview
23
23
years of professional experience
Work History
Commercial Director
Babyl Rwanda
Kigali, Rwanda
01.2022 - Current
- Responsible for revenue growth strategies
- Providing leadership for the commercial department that has 17 Managers and 260 Health Centre agents in the countrywide
- Responsible for creating the strategy for onboarding patients with different insurance types – Private and Public
- Leading corporate relations between Babyl Rwanda and key stakeholders i.e
- Healthcare providers, Government, Insurance providers, District hospitals and Health Centers
Head of Commercial department
Trust Industries Limited
Kigali, Rwanda
01.2018 - 12.2019
- In charge of setting up a direct sales force with over 200 agents countrywide
- All staff successfully earned commissions from sales which led to a positive financial impact for the company on payroll savings
- Restructured the company’s distribution model that led to job creation opportunities through the hiring of distributors
- Set up a Customer Relationship Management system that led to a well-structured database tracking the company’s interactions and establishing a customer growth rate of 2000 customers in its first year of implementation
- Through improved commercial delivery focus of the sales team and distributors, the company sales revenue grew from an average of 300 Million francs a month to 500 Million in 6 months and 1.2 Billion in 15 months
Private Consultant – Market Penetration Strategy
Kinazi Cassava Plant
01.2013 - 04.2013
- Carried out research on domestic and import market share of the cassava flour market
- Responsible for establishing competitive pricing and route to market strategy for premium factory made cassava flour
Sales and Marketing Manager
Inyange Industries Ltd
Kigali, Rwanda
01.2011 - 12.2012
- Responsible for operational delivery change whereby a change of the distribution model was implemented and saw the company move away from large wholesalers to direct sales, by opening company depots in different areas of the country
- Introduced mobile units (cargo carriers) that solved the challenges of deliveries to retailers
- Developed and implemented a comprehensive marketing plan for the company
- Set up a key accounts section to ensure presence in strategic outlets like supermarket chains, Hotels and the Army shop
Head of territory management
Tigo Rwanda
Kigali, Rwanda
09.2009 - 01.2011
- In charge of developing a sales strategy to aid the company with their subscriber acquisition and retention
- At the time, Tigo Rwanda was the second operator in the market
- The sales strategy assisted in its steady growth which proved faster than that of competition
- Formed part of a supervisory chain that monitored and collated the activities of 750 agents countrywide
- Developed communication channels that ensured good employer to employee working relationships with the distributors
- These channels focused primarily on responding to their needs and resolving conflicts
- Established talent development and management that focused on training of Freelancers (sales agents) in soft skills development such as; sales etiquette, route planning, and reporting
Private Consultant – Rwanda Investment Climate Program
Internationale Finance Corporation (IFC)
01.2009 - 08.2009
- Creation, implementation, and supervision of the communication plans for the business environment reforms carried out by the Government through advisory services of IFC
- Creating suitable platforms for Public-Private dialogue to formulate actionable recommendations for the government
Country Manager , Rwanda and Burundi
East African Breweries Ltd
Kigali, Rwanda
06.2007 - 01.2009
- Developed and implemented a sales and distribution strategy that changed the distribution journey of EABL products in the Burundi and Rwanda markets from private traders bringing in goods from Kampala, to local traders taking over the sales and distribution directly
- In-charge of a commercial strategy that focused on creating employment opportunities for distributors, safe and cost effective storage through procurement of a customs bonded warehouse, which all led to ease the supply chain
- Responsible for implementing activities under the company work plan the different segments that led to the company taking over majority market share over imported or foreign brands, specifically from Europe
Product development officer
MTN Rwanda
Kigali, Rwanda
01.2004 - 06.2007
- Responsible for the development and route to market plan and implementation of different products and services e.g
- Friends and Family, Me2U (Airtime sharing service), remote airtime voucher loading and many other offers for the prepaid customers
- Led the monitoring and evaluation function focused on performance of existing products revenue growth, market penetration and customer usage
- In-charge of conducting market research into consumer trends
Trade development manager
BAT Rwanda
Kigali, Rwanda
11.2001 - 12.2003
- Supervised the implementation of the company annual cycle plan detailing the annual marketing activities
- Supervised promotional activities and monitored consumer trends for new brands on the market i.e
- Embassy lights and Sweet menthol
Education
Master of Business Administration -
AFRICAN LEADERSHIP UNIVERSITY
KIGALI, RWANDA01.2021
Bachelor of Business Administration -
MAKERERE UNIVERSITY
Kampala, UGANDA01.2001
Skills
- Trade fair organization
- Event management
- Conferencing organization
- Proficient in MS Office
- Proficient in Canvas
Languages
- Kinyarwanda, Native Speaker
- English, Fluent
- French, Advanced
Communicationskills
Excellent Communicator: capable of benchmarking and leveraging industry best business practices, to communicate strategy, planning and technical acumen to all stakeholders.
Consultingexperience
- Kinazi Cassava Plant, Private Consultant – Market Penetration Strategy, 01/13, 03/13, Carried out research on domestic and import market share of the cassava flour market., Responsible for establishing competitive pricing and route to market strategy for premium factory made cassava flour.
- International Finance Corporation (IFC), Private Consultant – Rwanda Investment Climate Program, 01/09, 08/09, Creation, implementation, and supervision of the communication plans for the business environment reforms carried out by the Government., Creating suitable platforms for Public-Private dialogue to formulate actionable recommendations for the government.
Timeline
Commercial Director
Babyl Rwanda
01.2022 - Current
Head of Commercial department
Trust Industries Limited
01.2018 - 12.2019
Private Consultant – Market Penetration Strategy
Kinazi Cassava Plant
01.2013 - 04.2013
Sales and Marketing Manager
Inyange Industries Ltd
01.2011 - 12.2012
Head of territory management
Tigo Rwanda
09.2009 - 01.2011
Private Consultant – Rwanda Investment Climate Program
Internationale Finance Corporation (IFC)
01.2009 - 08.2009
Country Manager , Rwanda and Burundi
East African Breweries Ltd
06.2007 - 01.2009
Product development officer
MTN Rwanda
01.2004 - 06.2007
Trade development manager
BAT Rwanda
11.2001 - 12.2003
Master of Business Administration -
AFRICAN LEADERSHIP UNIVERSITY
Bachelor of Business Administration -
MAKERERE UNIVERSITY
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