David Kiley

• Auto Industry Senior Editor
• Hydrogen Energy Analyst
• Podcast Producer
• Public Speaker/Wards Events

• Plan, produce and edit editorial and video projects for Ford Motor Co. to maximize engagement within brand plan
• Event (Auto Shows) and product reveal strategy and execution
• Thought leadership content for Ford, Russell Reynolds, Cotton Inc., Deloitte and Verisign.
• DE&I communications/speechwriting
• Crafted strategies to generate tailor-made content aligned with brand image: Producer of Ford's Bring Back Bronco podcast; Enterprise Leader on Ford's NFT Strategy
• Coordinated with marketing team to drive messaging and product launches: Mach-E, Ford Bronco, FordPro, F-150, Ford Expedition
• Executive speechwriting/video scripting

• Execution of web content strategy and deliverables. Executive speechwriting and thought leadership.
• Brand Content and Consulting: WardsAuto/WardsAuto Intelligence, Doner Advertising, Audi, StrawberryFrog, Internet Brands, Alfa Romeo, Minute Maid, Center for Auto Research, Hagman Search Grp., Washington DC Auto Show, BMW Canada, Distilled Spirits Council, TrueZero, AutoGravity.com, ICON Interactive, Adweek and Advertising Age.
• Conceived, planned and executed "Made Across America" online and offline events for the Washington DC Auto Show. Produced "Future of Transportation" forum on Capitol Hill. Wrote for Sen. Gary Peters and Rep. Debbie Dingell. Content chief for TheBrakeReport.com.
• Content, video production and strategy for TrueZero.com, California's leading hydrogen distributor for vehicles.
• Editor and Publisher of EncoreMichigan.com, professional theater website covering Michigan's arts community.

• Managed seven content producers and media relations associates to tell story of the Ross School at U of M. Increased engagement analytics by 40% in first year
• Managed external public relations agency and six-figure PR budget
• DE&I communications/content
• Media relations management with global media including Financial Times, US News, WSJ, New York Times, Forbes, Fortune, CNN
• Editorial Director of Dividend, alumni magazine
• Executive communications and thought leadership editor.
• Communications counselor to Dean
• Communications lecturer

• Managed editorial output for car shopping website, and daily news blog.
• Collaborated with sales side to manage 30% gain in ad commitments.
• Increased monthly UVs from 16m to 22m.
• Designated spokesman for brand, appearing on CNBC, CNN, NPR and more.
• Oversaw all facets of staffing objectives, including training and daily supervision of 16 writers
• Responsible with General Manager for P&L of website
• Executive producer of Internet video series "Translogic" about mobility and transportation.

• Worked outside normal hours to be available to answer student questions.
• Lectured on brand management/communications in the auto sector
• Used variety of teaching techniques to encourage student critical thinking and discussion in automotive marketing.
• Created positive learning atmosphere by incorporating U.S. industry case studies.
• Assignment coincided with a book being researched.

• Senior Correspondent Autos
• Food and Wine Editor, Executive Lifestyle section
• Evaluated reporter stories, shaped content and helped improve overall work quality through careful review, detailed editing and constructive feedback.
• Managed reporters, producers, and other team members to generate creative editorial and digital content
• Frequent appearances on TV news as expert on auto industry and consumer marketing
• Clarion Award for automotive beat reporting on mobility and transportation

• Covered all aspects of the auto industry for News and Money sections
• Covered Muslim community in Detroit/Dearborn after 9-11 Attacks
• Book reviewer and regular contributor to LIFE section on subjects including culture and healthcare

Grp

• External media relations strategy and execution with international media
• Executive communications/Office of the CEO
• Client-facing account strategy: Mazda, Nabisco, Coca-Cola, Iams, Comerica Bank
• Successfully promoted agency work to The New York Times, WSJ, Financial Times, USA Today, business trades and regional media.

• Internal and External Communications
• Media Relations
• Counsel to C-Suite/Thought Leadership
• Client-facing account strategy for Mercedes-Benz, Coca-Cola, Nabisco Brands, Paddington Brands, Smirnoff, Prudential Securities
• Editor of internal publications