Results-driven VP of Sales with proven ability to lead sales teams to achieve revenue targets through highly productive and efficient task completion. Specialized in strategic planning, market analysis, and customer relationship management. Excel in communication, leadership, and clear focus on production.
· Implementation, strategy, and execution of a successful corporate sales campaign for the 100th PGA Championship at Bellerive Country Club
· Successfully cultivated a $13M corporate sales budget encompassing several hospitality venues and over one-hundred (100) companies
· Responsible for lead generation, digital marketing, and PR related to corporate partnerships
· Led a strategic committee of influential Bellerive club members to capitalize on existing business/personal relationships in the market
· Managed and tracked revenue pace to budget, working alongside the PGA Championship Director and General Chairman of Bellerive, to ensure alignment of expectations and goals
· Developed new, innovative corporate and consumer products to capitalize on specific market niches
· Worked closely with community, civic, and corporate leadership through events in St. Louis and the region
· Facilitated and oversaw the development of a student internship program with Maryville University to engage students in our corporate hospitality fulfillment
Responsible for the organization’s strategy, operation, and budget of new ticket sales and product mix
· Responsible for ticket sales team and inside sales program budget
· Exceeded departmental budget of $35M in revenue in ’15 and new ticket sales revenue budget in ‘14
· Facilitated a group ticket sales strategy that included more than fifty (50) game-day programs and over one-hundred (100) ticket partnerships
· Worked with Vice President of Tickets, along with community relations, public relations, corporate sales, and marketing departments to grow existing B2B relationships within the St. Louis market
· Created and sustained largest Rams group ticket program through partnerships with local high school football teams
· Nominated by my peers and selected by the executive team as the Rams “Team Player of the Month” for November ‘15
· Recruited, hired, trained, and developed more than twenty (20) members of our ticket sales team
· Assisted with the implementation of KORE CRM system on our sales side, improving call/email campaigns, targeting, lead generation, and more
· Exceeded personal revenue budget of $500,000