David Koesel
San Juan Bautista,CA
Summary
With 27 years of industry experience, including 15 years in sales management and product development, I am passionate about bicycles and eager to bring my expertise to any role. My goal is to align with a brand's vision, providing exceptional product leadership while upholding an authentic ethos. Known for my attention to detail, strong communication skills, and adept project management abilities, I thrive in fast-paced environments by efficiently managing multiple tasks. Recognized for my proactive problem-solving approach, I am dedicated to optimizing processes and supporting team objectives.
Overview
26
26
years of professional experience
Work History
Purchasing, Commercial Management, Social Engagement, Store Management
Epicenter Cycling Chain
01.2023 - Current
- Lead restructuring of business focus from hard good sales to the most profitable categories with data driven focus, restaffing, and liquidation of low-profit, high overhead categories.
- Managed the day-to-day operations in multiple locations including scheduling, inventory management, and sales and service process and flow
- Lead the community outreach from trail building to maintenance clinics and on-site demonstration and education
CMO, Director of Product Development, Global Sales Manager
Stromm Cycles
01.2023 - Current
- Lead development of Stromm brand and deployment of all new models for Olympic Competition in hyper-condensed timeframe.
- Created crowd-sourced funding to provide capital to establish immediate operational and manufacturing capability
- Lead the Brand Marketing and created our presence for Sea Otter, UCI World Championships, Paris Olympic Games, Taipei Cycle Show, Taichung Bike Week, and Pan-American Championships
Director of Product Development
Kent International
01.2020 - 01.2023
- Lead development of VanDessel brand and deployment of all new models across 7 categories
- Contributed to planning of new brands (Haven) production planning for our South Carolina assembly factory
- Lead the Brand Marketing and created our presence for Sea Otter, Bentonville Bike Fest, Philly Bike Expo, Taipei Cycle Show, Taichung Bike Week, and dealer visits
Leader of Components
Specialized Bicycles
01.2018 - 01.2020
- Lead revenue growth of 20% every year for all on-bike equipment categories
- Introduced a suite of after-market components in new categories
- Created a unique brand identity independent of Specialized
General Manager, Senior Product Manager
3T America
01.2016 - 01.2018
- Launched bicycle brand globally and opened USA office
- Grew bicycle sales from $0.00 to $5.0M in 2 years
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Lead all global product development and created new categories
Brand Manager
Felt Bicycles
01.2009 - 01.2016
- Developed all road models including kids’, triathlon, track, and gravel
- Spearheaded global sales and product training with quarterly sales meetings and events
- Set price structures which sustained the entire brand on products developed
Road Product Manager
Felt Bicycles
01.2007 - 01.2009
- Established, sourced and grew international vendor relationships
- Provided feature/benefit analysis for all products and competitors
- Travelled with sales team to visit customers and prospects
Sales Manager
Felt Bicycles
01.2005 - 01.2007
- Grew sales 115%
- Expanded inside sales representation team from 3 to 8
- Created compensation structure based on commission and growth to safeguard against poor performance
Independent Sales Representative
MWM – Koesel Sales Agency
01.1999 - 01.2005
- Grew sales of Colnago, Orbea, and Felt over 200% and was 2nd highest sales volume for Ritchey, Zipp, Tufo
- Received the highest award for sales 3 years in a row (2003,2004,2005)
Education
B.A. - Group Science (Materials Science, Chemistry, Physics, Earth Science)
Eastern Michigan University
Ypsilanti, MI01.1999
Associate - Analytical Science
Monroe County Community College
Monroe, MI01.1995
Skills
- Friendly, positive attitude
- Effective team collaboration
- Customer service
- Problem-solving
- Attention to detail
- Flexible and adaptable
- Dependable and responsible
- Multitasking Abilities
- Excellent communication
- Critical thinking
Timeline
Purchasing, Commercial Management, Social Engagement, Store Management
Epicenter Cycling Chain
01.2023 - Current
CMO, Director of Product Development, Global Sales Manager
Stromm Cycles
01.2023 - Current
Director of Product Development
Kent International
01.2020 - 01.2023
Leader of Components
Specialized Bicycles
01.2018 - 01.2020
General Manager, Senior Product Manager
3T America
01.2016 - 01.2018
Brand Manager
Felt Bicycles
01.2009 - 01.2016
Road Product Manager
Felt Bicycles
01.2007 - 01.2009
Sales Manager
Felt Bicycles
01.2005 - 01.2007
Independent Sales Representative
MWM – Koesel Sales Agency
01.1999 - 01.2005
Associate - Analytical Science
Monroe County Community College
B.A. - Group Science (Materials Science, Chemistry, Physics, Earth Science)
Eastern Michigan University
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