David Lam
Houston,TX
Overview
5
5
years of professional experience
Work History
Search Planner
Heartbeat | Publicis Health
New York, NY
09.2022 - 02.2024
- Led key pharmaceutical Google, YouTube, and Bing search initiatives while managing $1 million+ in budget across all accounts to enhance digital traffic, acquiring high value actions, and quarterly budget growth.
- Collaborated with multiple departments to create CTV campaigns, develop keyword optimizations, craft ad copy, and provide guidance on landing pages for SEM and SEO initiatives.
- Fostered strong client partnerships, driving successful product and campaign launches through strategic search planning.
- Identified potential problems and created solutions to mitigate risks.
Consultant
Southern Glazer's Wine and Spirits
Houston, TX
06.2022 - 09.2022
- Worked in tandem with the Director of Southern Glazer's Craft Collection division to create new brand awareness campaigns.
- Advised senior management on strategic planning, growth opportunities, financial forecasting, budgeting, and operations optimization.
- Conducted research and analysis of market trends, customer behaviors, and competitive landscape.
- Implemented new digital marketing strategies to advertise and leverage the collection's 200+accounts in targeted markets.
- Increased the portfolio's placement by 17% over the course of three months.
Search Engine Marketing Specialist
Moroch Digital Solutions | Moroch Partners
Houston, TX
08.2021 - 05.2022
- Assist in the management and optimization of 60 SEM accounts and 400+ campaigns across various verticals (healthcare, automotive, and fitness).
- Responsible for executing maintenance on all Google Ads & YouTube accounts, building keyword and search term reports, creating audience targeting keys, creating ads, launching promotions, a/b testing, and budget management.
- Set up campaigns to include tracking for performance against monthly goals.
- Pull data to prepare weekly, bi-weekly, and monthly insights reports for all clients.
Key Accounts Digital Media Specialist
Malone Media Group
Cypress, Texas
11.2018 - 04.2021
- Managed and optimized the company's 40+ key automotive and fitness PPC accounts across Facebook, Snapchat, and Google Ads.
- Developed and implemented social media and search strategies to increase brand awareness, drive website traffic, and increase sales leads.
- Analyzed web analytics data to identify trends in user behavior and develop optimization strategies for improving performance.
- Led client facing meetings to address strategy and data to recommend the best method for long term success.
Education
Bachelor's of Business Administration -
University of Houston-Downtown
Houston, TX12.2016
Timeline
Search Planner
Heartbeat | Publicis Health
09.2022 - 02.2024
Consultant
Southern Glazer's Wine and Spirits
06.2022 - 09.2022
Search Engine Marketing Specialist
Moroch Digital Solutions | Moroch Partners
08.2021 - 05.2022
Key Accounts Digital Media Specialist
Malone Media Group
11.2018 - 04.2021
Bachelor's of Business Administration -
University of Houston-Downtown
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