Summary
Overview
Work History
Education
Skills
Websites
Awards
References
Timeline
Generic

David Lee

Fullerton,CA

Summary

Results-driven marketing professional specializing in project management and collaborative leadership. Demonstrated success in creating and executing impactful marketing campaigns and strategies. Expertise in developing internal processes and enhancing team work flow.

Overview

7
7
years of professional experience

Work History

Marketing Specialist

Perspire Sauna Studio
Costa Mesa, CA
01.2024 - Current
  • Directed project management for design team from conception to delivery of projects to stakeholders.
  • Developed creative review and workflow processes for marketing team in Wrike.
  • Identified key demographics, creating targeted paid digital ads that boosted studio lead volume by 7%.
  • Established internal processes and S.O.P. documentation for marketing team operations.
  • Organized monthly marketing campaigns encompassing strategy, timing, messaging, and branding.
  • Managed relationships with all marketing vendors, including digital advertising agencies.
  • Oversaw setup and implementation of a new digital asset management system.
  • Coached franchisees on effective marketing strategies and local activations.

Marketing Manager

UFC GYM
Newport Beach, CA
09.2022 - 12.2023
  • Executed digital ad campaigns by managing budget allocation, strategy, messaging, and creative assets.
  • Oversaw monthly corporate club marketing budgets and invoices to ensure financial accuracy.
  • Managed development of creative assets for campaigns, promotions, and contests.
  • Directed vendor communications and campaign management for optimal coordination.
  • Implemented Canva for clubs and conducted training sessions to enhance user proficiency.
  • Streamlined marketing operations through effective use of Canva and Brandgility.
  • Guided intern in analyzing digital ad campaigns and managing marketing portal.
  • Supported marketing efforts for new club openings and anniversary events to maximize profits.

Marketing Coordinator

FirstCarbon Solutions
Irvine, CA
06.2021 - 09.2022
  • Oversaw the strategy, development, implementation and management of corporate B2B marketing campaigns
  • Directed the succesful execution of major marketing campaigns and deliverables across three different brands
  • Coordinated the creation of a new website including all website copy, web devopment management, site testing, and more
  • Authored blogs, one-sheets, website copy, whitepapers, case studies, and SOQs to build SEO ranking
  • Managed the company's social media platforms and content across three different brands
  • Generated over 320,000 organic impressions on social media while establishing the company as an industry thought leader
  • Quantified the analytics of corporate marketing and social media camaigns for measurements of success
  • Launched a succesful LinkedIn group for thought leadership establishment and lead generation
  • Planned and produced various email marketing campaigns to foster communication with existing and potential clients

Project Manager

California State Student Association
Fullerton, CA
01.2021 - 06.2021
  • Managed a team to execute a research and awareness campaign for the client
  • Developed and executed a campaign plan to identify common trends of the SIRF fee across all 23 CSU campuses
  • Analyzed data to formulate a report on methods to increase revenue and awareness for the client

Marketing Coordinator

IQ Laser Vision
Rowland Heights, CA
12.2018 - 06.2021
  • Developed and implemented marketing campaigns in collaboration with the marketing director/ the marketing team
  • Managed the company's social media accounts including GoogleMyBusiness, Yelp, Facebook & Instagram
  • Created original social media content inlcuding creative assets and copy for the company's Facebook and Instagram
  • Generated over 150,000 organic impressions through social media to increase awareness and educate users
  • Partnered with new influencers including NFL linebacker Cameron Smith, NFL Linebacker Jeremy Cash and more
  • Designed all marketing materials including brochures, flyers, patient info sheets, door decals and more
  • Produced email campaigns through Mailchimp
  • Facilitated the opening of new offices in Riverside, California, Milpitas, CA and Dublin, CA
  • Managed the operations of the remote office in Riverside

Education

Communications - Advertising

California State University of Fullerton
05.2021

Skills

  • Wrike
  • HubSpot
  • Meta Ads Manager
  • AXLE
  • Mindbody
  • Digital Stack
  • Birdeye
  • Adobe Creative Suite
  • MODx
  • Salesforce / Pardot
  • Microsoft Suite
  • Canva
  • Brandgility

Awards

President's Volunteer Service Award, Gold Tier

References

References available upon request.

Timeline

Marketing Specialist

Perspire Sauna Studio
01.2024 - Current

Marketing Manager

UFC GYM
09.2022 - 12.2023

Marketing Coordinator

FirstCarbon Solutions
06.2021 - 09.2022

Project Manager

California State Student Association
01.2021 - 06.2021

Marketing Coordinator

IQ Laser Vision
12.2018 - 06.2021

Communications - Advertising

California State University of Fullerton

Similar Profiles

CREATE PROFILE