Summary
Overview
Work History
Education
Skills
Leadershipmilestones
Timeline
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David L. Ferraro

Millburn,NJ

Summary

Results-oriented pharmaceutical executive with over 25 years of cross-functional US and global pharmaceutical experience. Built and led the commercial sales and operations infrastructure for rare disease start-up organization. Recognized for expertise in building and managing highly effective sales, training, and cross-functional teams. Proven track record of partnering with contract sales organizations and leading through growing and revitalizing organizations, difficult situations, and company-wide campaigns to drive growth and performance. Diverse background in sales, marketing, training, and operations with a reputation for exceeding objectives by providing clear direction and positive leadership. Expertise in nephrology, oncology, rare disease, neurology, cardiology, pain, pulmonary, OBGYN marketplaces. Proficient in start-up, tenured, large and small organizations. Vast knowledge of influencing healthcare professionals, along with GPOs, IDN/ACOs and academic, community, and government accounts. Demonstrated success with injectable, IV/infusion, and oral products through retail, specialty, and buy and bill channels.

Overview

26
26
years of professional experience

Work History

Vice President of Sales

Calliditas Therapeutics
03.2021 - Current
  • Reporting directly to the President, North America, hired as the 9th US employee to lead the Calliditas sales & operations team
  • Responsible for implementation of sales & commercial infrastructure, including identifying and partnering with a Contract Sales Organization recruiting & hiring home office team, sales leaders, & field representatives
  • Launched and continue to drive sales of TARPEYO, 1st approved product in IgA Nephropathy ($32M in 2022, $102M in 2023, $179M in 2024)
  • Expanded sales team by 110% within the first 12 months of launch & added additional commercial teams (Access / Thought Leaders) to support growth
  • Participate in Calliditas Board Meetings, sharing quarterly milestones, KPIs, revenues, growth objectives, and forecasts
  • Lead bi-monthly Global 'Operational Excellence Meeting' to ensure alliance between US & European activities
  • Attend JP Morgan Healthcare Conference annually to meet with investors, banks, & manufacturers to identify & implement partnership opportunities
  • Partner with vendors to commercialize all aspects of a commercial start-up organization (hardware, software, data platforms, CRM, fleet, etc.)

National Sales Director – Oncology / Rare Disease

Kyowa Kirin
06.2019 - 03.2021
  • Responsible for Oncology Business Unit Portfolio sales via Sales Leaders, Thought Leader Liaisons, Account Managers, Oncology Sales Specialists & Tele-sales Teams
  • Led Sales Team to success with the Oncology Business Unit portfolio finishing 2019: POTELIGEO 107%, SANCUSO 104%
  • 2020 National generation of >50,000 TRx of SANCUSO and >29,000 vials of POTELIGEO resulting in a re-forecast of POTELIGEO from $40M to $121M
  • Conceptualized and led July 2020 Oncology sales force reorganization
  • Designed and executed key operational initiatives including talent acquisition process, FCR creation, alignments, reviews, promotional process, selling model, coaching model, IC, and assisted with HR & compliance policy creation

Assoc. Director, Commercial Sales, Training & Development

Kyowa Kirin
08.2016 - 06.2019
  • Responsibility for sales training & leadership development, meeting planning, & commercial operations that contributed to successfully launching three products
  • Led Sales Training Team by creating and executing new hire training curriculum (Product, Market Access, Leadership & Selling Skills)
  • Managed the design and implementation of global launch training for POTELIGEO & NOURIANZ
  • Led targeting, sizing & deployment for 2 sales forces (ONC & CNS)
  • Established comprehensive incentive compensation plans for US Sales
  • Aid in developing market access strategies and in selecting specialty pharmacies, patient services vendors, HUB programs, channel strategy
  • Assessed fleet services vendors & led transition from ARI to Merchant
  • Facilitated field meetings including site searches, contract negotiations, banquet orders, AV, transportation, vendor management, agendas, budget management & onsite execution

Brand Manager, Marketing

Daiichi Sankyo
07.2014 - 03.2016
  • Developed & implemented BENICAR, AZOR & TRIBENZOR brand strategy & sales messaging & CRM campaign for HCP promotion & non-personal execution
  • Led the FY2015/FY2016 Brand planning process developing situational analysis, strategic imperatives, A&P budget analysis & landscape evaluations
  • Responsible for procuring and managing a yearly A&P budget of $30MM

Senior District Sales Manager, NJ / NY

Daiichi Sankyo
03.2012 - 07.2014
  • Led a 10-member sales representative team responsible for driving product volume for BENICAR, AZOR & TRIBENZOR, WELCHOL & SPRIX
  • Routinely utilized Situational Leadership techniques with district members, leading to 'Rising Star', 'Gold Cup' awards & promotional achievements
  • Awards: 2013 – Gold Cup Award – Top 10% in Nation (#2/135), 2013 - Welchol Path to 700 million (Trip to Mexico), 2012 / 2013 – Platinum Performance Winner

Senior Manager, Primary Care Sales Training

Daiichi Sankyo
10.2010 - 03.2012
  • Responsible for leading, coaching, developing & hiring 8 National Sales Trainers
  • Led the development & branding of a new online, virtual blended home study training for 1150+ Reps, 120+ DMs, & 14+ RDs
  • Conceptualized & executed advanced sales training core curriculum
  • Awards: 2011- CREST Award (Consistent Results & Excellence in Sales Training)

Manager, Hospital & Specialty Sales Training

Daiichi Sankyo
06.2008 - 10.2010
  • Responsible for management of all aspects of Hospital & Specialty Sales Training of EFFIENT & HTN Franchise (BENICAR, AZOR & TRIBENZOR)
  • Created and executed training curriculum to train 850+ representatives, 90+ DMs & 12 RDs on CV marketplace & disease states to launch EFFIENT
  • Design & implementation of curriculum for Hospital Advanced Training

Senior Hospital Representative

Sanofi Aventis
08.2006 - 06.2008
  • 2006 Award: 'Hospital Sales Training Award' for best overall trainee
  • 2007 Ranking #1/423 LOVENOX H.O.M.E
  • Pharmacy Sales
  • Promoted LOVENOX & PLAVIX, exceeding goals in 2006 & 2007
  • 2008 District Sales Trainer for PLAVIX & LOVENOX

Senior Account Executive

Uparo, LLC
08.2005 - 07.2006
  • Led sales & marketing initiatives to drive sales for a family run import business

Senior Hospital Representative / Interim Manager

Merck & Company
09.2002 - 08.2005
  • 2003 Vice-President’s Club Award Winner

Sales Trainer – New Jersey

Merck & Company
12.2001 - 09.2002

Senior Sales Representative – New Jersey

Merck & Company
05.1999 - 12.2001
  • 2001 Vice-President’s Club Award Winner

Education

Bachelor of Arts -

Villanova University
Villanova, Pennsylvania

University of Valencia
Valencia, Spain

Delbarton School
Morristown, NJ

Skills

  • Building Commercial Teams
  • Establishing Commercial Infrastructure
  • 1st, 2nd, & 3rd Line Leadership
  • Launch Expertise
  • Strategic Planning and Leadership
  • Sales Training and Operations
  • Buy & Bill, Specialty and Retail Distribution

Leadershipmilestones

  • Advanced experience in multiple departments including Sales Leadership, Training, Marketing, Meeting Planning and Operations.
  • Identified need for two new roles (TeleSales/Thought Leader Liaisons); proposed and implemented in 2020.
  • Successfully sized three different specialty sales forces in three distinct therapeutic areas.
  • Selected as KKI US Employee to participate in a 2-week growth and leadership conference in Tokyo, Japan.
  • Exceeded sales quota/goals (with National Awards) during sales career as National Sales Director, Sales Manager & Sales Representative.
  • Experience in Pharmaceuticals & Rare Disease.

Timeline

Vice President of Sales

Calliditas Therapeutics
03.2021 - Current

National Sales Director – Oncology / Rare Disease

Kyowa Kirin
06.2019 - 03.2021

Assoc. Director, Commercial Sales, Training & Development

Kyowa Kirin
08.2016 - 06.2019

Brand Manager, Marketing

Daiichi Sankyo
07.2014 - 03.2016

Senior District Sales Manager, NJ / NY

Daiichi Sankyo
03.2012 - 07.2014

Senior Manager, Primary Care Sales Training

Daiichi Sankyo
10.2010 - 03.2012

Manager, Hospital & Specialty Sales Training

Daiichi Sankyo
06.2008 - 10.2010

Senior Hospital Representative

Sanofi Aventis
08.2006 - 06.2008

Senior Account Executive

Uparo, LLC
08.2005 - 07.2006

Senior Hospital Representative / Interim Manager

Merck & Company
09.2002 - 08.2005

Sales Trainer – New Jersey

Merck & Company
12.2001 - 09.2002

Senior Sales Representative – New Jersey

Merck & Company
05.1999 - 12.2001

Delbarton School

Bachelor of Arts -

Villanova University

University of Valencia
David L. Ferraro