David Lieberstein

Supporting clients in early stage development to design, produce and successfully market their unique products including logistics, financial planning, production, import details, factory liaison, marketing strategy and setting up administrative systems. More details at www.dreamproductguru.com

Founded and managed wine accessory and housewares wholesale company with over 650 products, 25 employees and annual sales that peeked in 2008 at $5 Million.

• Created organization's mission and vision statements for use by employees.
• Worked with managers to determine proper inventory levels, production requirements, sales strategy and goals, HR personnel hire and terminations, warehousing logistics and day to day operations.
• Reviewed financial reports, cash flow needs, budgets and strategic planning for current and future growth including managing banking relationships.
• Worked closely with National Sales Manager to maximize sales from independent sales representatives and multiple national trade shows.
• Determined vision and goals for product development and expansion with Project Managers, Designers and Suppliers.
• Negotiated licensing agreements for brand expansion including Collegiate, Monopoly, Scrabble, United Features (Betty Boop), Warner Brothers (Looney Tunes), Paramount (Star Trek) and independent artists.
• Managed and negotiated company acquisitions including That Wine is Mine (wine charms).
• Worked directly with national key accounts for large sales programs.
• Traveled overseas to attend trade show and visit supplier factories in China, Taiwan, Germany and Romania.
• Established, optimized and enforced business policies to maintain consistency and high-quality standards across industry operations.
• Maintained effective staff and resource utilization rates to balance financial and operational obligations.

Founded company providing wine related images on greeting cards and related products

• Coordinated product development with artists and suppliers
• Managed all aspects of production, inventory control and warehousing operation
• Developed marketing strategy, hired and managed independent sales agents nationally along with multiple wholesale trade shows
• Hired and managed administrative staff
• Managed all aspects of day to day business operations
• Reviewed accounting details, P&L, monthly expenses and created budget goals
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Founded and managed greeting card company initially based on my photography with inspirational verse.

• Managed all aspects of daily business operations.
• Hired and managed staff, establishing policy and vision statements for the employees.
• Managed marketing and advertising campaigns as the national sales manager and key account executive, hiring independent sales agents nationally to build a sales organization.
• Managed and coordinated national trade shows selling to retail stores.
• Developed product expansion as the Art Director and Project Manager with additional photographers, writers and artists to grow the business.
• Established and managed P&L, cash flows, banking relationships and all expenses with staff in the accounting department.
• Negotiated supplier agreements for greeting card printing and related products along with managing all aspects of production.
• Managed inventory control and production projections to meet sales requirements.