David Lyon
Clayton,NC
Summary
I am a seasoned and versatile director sales and business operations with over 30 years of experience in the commercial truck, EV and FCEV truck, construction, agriculture, finance, lease, and insurance industry. I have a proven track record of initiating and closing sales contracts, managing dealer and customer relationships, developing finance and insurance departments, and leading cross-functional teams to achieve corporate objectives.
Overview
42
42
years of professional experience
1
1
Certification
Work History
Independent Consultant
LyonCo
10.2023 - Current
- Handled confidential business and operational information regarding dealership functionality involving Class 4-8 vehicles.
- Fostered strong relationships with clients through consistent communication and collaboration in regard to Finance and Insurance needs and support
- Managed multiple projects concurrently, ensuring timely delivery and high-quality results in regard to overall financial operations and dealership profitability
- Conducted meetings with clients to determine project intent, lean practices, requirements and budgets.
Director, Government Sales
Nikola Corporation
05.2023 - 09.2023
- Formally (Department eliminated due to corporate restructuring) directed Nikola Corporation's government sales objectives to deploy innovative battery-electric and hydrogen fuel cell electric Class 8 vehicle technologies, commercial fueling solutions, and hydrogen infrastructure in North America
- Initiate sales process via Federal, State, and Local Municipality markets
- Represent Nikola regarding application processes through Government agencies
- Dealer Development and Training point for Government Sales processes
- Inter-department liaison regarding specification and compliance requirements
- (Engineering and Supply Chain.) Work cooperatively with the Government Affairs, Marketing/Communications, Dealer, Service and Truck teams to develop policy requirements as directed by contracts.
Regional Manager, Dealership & Government Sales
Nikola Corporation
09.2022 - 05.2023
- Responsible for all sales related activities in the Southeast US and Government sales
- This will include end-to-end accountability from customers' testing of the vehicles through integration into their operation, as well as management of ongoing sales opportunities, finance, leasing, government sales, and working within the dealer network to grow overall share.
Director, Sales Eastern US & Canada
Xos Trucks
10.2021 - 09.2022
- Xos Trucks, Inc., produces class 5-8 last-mile electric delivery vehicles that are reliable and provide a lower operating cost to your organization
- My position encompasses 25 states in the Eastern US and Canada., leading overall business development and customer service relationships for Class 4-8 commercial trucks and proprietary EV powertrain technologies.
Financial Services Manager - Mid Atlantic US
CNH Industrial Capital
11.2020 - 10.2021
- Providing financial capital support and promoting the sale of financial, insurance, off lease liquidation,, and warranty services for Case IH, Case Construction, and New Holland equipment for Tier 1 dealership locations in the Mid-Atlantic US, encompassing the Delaware, Maryland, North Carolina, New Jersey, Pennsylvania, Virginia, and West Virginia network.
Senior Director, Sales
Navistar Inc
02.1989 - 10.2020
- Management the Company's resources to best support the Dealer Standards Planning and develop effective business partnerships with Dealer Principals / Corporate Ownership
- Lead and facilitate the sales and service of International Trucks
- Provided training and consulting to dealerships in regard to truck sales, parts and service, and leasing
- Enhancing profitability and interdepartment sales with lean processes
- Also being the primary Company contact for the dealer, representing the interests of the dealership while assuming a leadership role in development and execution of planning processes.
Vice President, Southeast Region
Navistar Inc
10.2014 - 01.2016
- Sales leadership with accountability for all Dealers and field personnel within the eleven state region
- Management the Company's resources to best support the Dealer Standards Planning and develop effective business partnerships regarding sales and aftermarket service with Dealer Principals / Corporate Ownership.
Director, Dealer Sales (Southeastern US)
Navistar Inc
04.2007 - 02.2014
- Sales leadership with accountability for all Dealers and field personnel within the ten state region
- Management the Company's resources to best support the Dealer Standards Planning and develop effective business partnerships with Dealer Principals / Corporate Ownership
- Lead and facilitate the sales and service strategy and business within the Southeast Region including specific actions to achieve planned business results
- Also being the primary Company contact for the dealer, representing the interests of the dealership while assuming a leadership role in development and execution of planning processes.
Sr. Business Analyst / Finance Manager
Navistar Inc
11.2004 - 04.2007
- Responsible for directing the development and implementation of the Regional Business and Sales Operations financial plans, operating budgets, 404 compliance, and the reporting of capitalized expenditures, sales transaction trends and tracking/reporting of the Regional Sales Incentive Programs
- Also providing Human Resource support and management of facility services and office administration.
Manager, Business Development - Commercial Finance
Navistar Inc
01.2001 - 11.2004
- Direct and monitor the sales function in both wholesale and retail finance and lease activities for other equipment manufacturers and distributors with acceptable yield/profitability, and ROE returns on a national scope
- Conduct and manage training meetings with other OEM company and dealer personnel on new wholesale and retail finance and lease programs
- Develop and implement strategic marketing and sales plans for allied companies
- Direct management of the national sales team.
Regional Financial Sales Manager / Northeast Region - Commercial Finance
Navistar Inc
04.1995 - 01.2001
- Direct and monitor the sales function in finance and lease activities for the Northeast Regions 10 state area, with acceptable yield/profitability, and ROE returns
- Provide counsel and assistance to truck and trailer dealers, the national fleet organization, used truck centers, and customers on matters pertaining to financing and leasing programs
- Conduct and manage training meetings with company and dealer personnel on new and existing finance and lease programs
- Develop and implement regional strategic marketing and sales plans within the overall structure of the business plan process
- Direct management of Regional Sales staff.
Operations / Credit Manager - Commercial Finance
Navistar Inc
02.1989 - 04.1995
- Investigated, recommended, and approved the credit and acquired retail/lease receivables from dealers, company locations, and customers
- Approved new lines of credit and/or the extension of credit limits
- Initiated submissions (large credit analyzes) to support the servicing of loans over credit authority and the entire market
- Responsible for the orderly liquidation and maintaining the quality of retail/lease receivables including titles, UCC's and insurance
- Managed the orderly disposition of repossessions and initiate loss recovery of losses resulting from repossessions
- Managed the training and development of field staff in collection process, policies, practices, and procedures
- Reviewed files to select delinquent accounts for collection efforts
- Conferred with representatives of credit organizations, loan associations, and banks to exchange information regarding credit ratings
- Educated dealers and their organization on IFG policies, procedures, and practices
- Appraised and documented asset values of dealers used equipment.
Asst. Territory Manager
The Associates
03.1986 - 02.1989
- Finance Manager for WV, PA, MD
WVARNG 157th Military Police
Army National Guard
08.1985 - 08.1988
- WV Army National Guard Military Police
Combat Engineer / 326th ENGR. SAPPER EAGLES / 101st Airborne
101st Airborne Division, U.S. Army
08.1982 - 08.1985
- Combat ENGR Sapper / 12B
- Explosive ORD 89D US Service - Ft
Education
AABA -
American InterContinental University
05.2002
BSBA -
American InterContinental University
05.2004
Certificate Financial Controls -
Rockhurst University
01.2007
Skills
- Executive Management
- Digital Accessibility
- Professional Skills
- Financial Education
- Customer Interaction
- Hybrid, Electric, and Fuel Cell Vehicles
- Business Strategy
- Sales and Marketing
- Financial Analysis
- Sales Operations
Websites
Certification
- 70 E Certification - NFPA, 03/01/23, 03/01/25
- Commercial Driver's License (CDL) Class A - State of North Carolina, 09/01/20, 05/01/25
- Federal Sales Certification - Sanctum Federal, 06/01/23, 06/01/33
- Hydrogen Fuel Cell / Chemistry to Engineering - Udemy
Timeline
Independent Consultant
LyonCo
10.2023 - Current
Director, Government Sales
Nikola Corporation
05.2023 - 09.2023
Regional Manager, Dealership & Government Sales
Nikola Corporation
09.2022 - 05.2023
Director, Sales Eastern US & Canada
Xos Trucks
10.2021 - 09.2022
Financial Services Manager - Mid Atlantic US
CNH Industrial Capital
11.2020 - 10.2021
Vice President, Southeast Region
Navistar Inc
10.2014 - 01.2016
Director, Dealer Sales (Southeastern US)
Navistar Inc
04.2007 - 02.2014
Sr. Business Analyst / Finance Manager
Navistar Inc
11.2004 - 04.2007
Manager, Business Development - Commercial Finance
Navistar Inc
01.2001 - 11.2004
Regional Financial Sales Manager / Northeast Region - Commercial Finance
Navistar Inc
04.1995 - 01.2001
Senior Director, Sales
Navistar Inc
02.1989 - 10.2020
Operations / Credit Manager - Commercial Finance
Navistar Inc
02.1989 - 04.1995
Asst. Territory Manager
The Associates
03.1986 - 02.1989
WVARNG 157th Military Police
Army National Guard
08.1985 - 08.1988
Combat Engineer / 326th ENGR. SAPPER EAGLES / 101st Airborne
101st Airborne Division, U.S. Army
08.1982 - 08.1985
AABA -
American InterContinental University
BSBA -
American InterContinental University
Certificate Financial Controls -
Rockhurst University