Salesforce
David Maldonado
Director Of Product Strategy
Lavon,TX
Summary
Bilingual Director of Product Strategy with over 10 years of experience driving digital product innovation and ad tech strategy, enhanced by strong cross-functional leadership capabilities. Expertise in developing long-term product roadmaps, leveraging AI-driven insights, and executing strategies for publishers and advertisers within complex enterprise ecosystems. Highly skilled in programmatic advertising with knowledge of DSPs, SSPs, DMPs, ad exchanges, and ad servers, consistently enabling growth and establishing a competitive market advantage. Recognized for influencing at the executive level, making data-driven decisions, and optimizing multi-platform digital product ecosystems to achieve strategic objectives.
Overview
11
11
years of professional experience
3
3
Certifications
2
2
Languages
Work History
Director of Product Strategy
Altice USA (Optimum)
02.2024 - Current
- Designed and executed multi-year product strategies supporting publisher and advertiser solutions, integrating AI-powered insights for advanced audience targeting and campaign optimization.
- Spearheaded ad tech platform integrations between Salesforce, Sitetracker, DSPs, SSPs, and DMPs to enable real-time programmatic advertising and maximize ad delivery performance.
- Conducted competitive and market analysis, identifying emerging trends and translating them into actionable business cases that increased advertiser ROI and expanded revenue streams by 15% YoY.
- Defined and prioritized product roadmaps, reducing time-to-market by 30% while accelerating advertiser product launches.
- Partnered with marketing, engineering, and analytics teams to ensure product-market fit, cohesive positioning, and resource alignment.
- Established success metrics to measure publisher performance, advertiser engagement, and campaign ROI, enabling data-driven strategic investments.
Business Sales Manager 2
AT&T
07.2022 - 01.2024
- Increased B2B advertiser solution adoption by 25% through data-driven strategies leveraging Salesforce CRM.
- Partnered with product teams to optimize ad inventory targeting and enhance publisher yield.
- Delivered executive-level reporting to influence advertising portfolio investment strategies.
Virtual Sales Manager
AT&T
10.2021 - 07.2022
- Managed a 20-person virtual sales team driving advertising adoption and integrated product solutions for enterprise clients.
- Developed digital-first advertiser strategies aligned with programmatic campaign goals, improving sales conversion rates by 18%.
- Partnered with marketing to launch multi-channel go-to-market campaigns, increasing digital inventory sales.
- Monitored KPIs to improve publisher performance metrics and align sales priorities with advertiser needs.
Retail Sales Manager 2
AT&T
01.2021 - 10.2021
- Oversaw operations and product enablement across retail locations, driving digital advertising add-on services and cross-platform subscriber growth.
- Achieved 120% of advertising solution sales targets within the first six months.
- Trained staff on ad product capabilities and connected ecosystem benefits, improving customer engagement.
IT Project Manager
Lotte New York Palace
09.2019 - 01.2021
- Implemented digital tools to enhance cross-platform ad targeting and improve publisher solutions.
- Partnered with marketing and IT teams to enable data-driven audience segmentation for enhanced campaign ROI.
- Delivered enterprise projects supporting digital advertising ecosystems and integrated analytics platforms.
Retail Sales Manager 2
AT&T
Paramus , NJ
05.2014 - 09.2019
- Led retail operations and digital product sales enablement for consumer and SMB advertiser segments.
- Increased cross-platform advertiser placements by 30% YoY through optimized targeting strategies.
- Collaborated with cross-functional stakeholders to develop localized advertising bundles, expanding SMB engagement.
Education
Associate’s Degree - Computer Science
Bergen Community College
B.S. - Management Information Systems (MIS)
DeVry University
12.2025
Skills
Product Strategy & Roadmap Development
Ad Tech Ecosystem Expertise (DSP, SSP, DMP, Ad Exchanges, Ad Servers)
Programmatic Advertising & Publisher/Advertiser Solutions
AI-Powered Product Innovation
Market Research & Competitive Analysis
Digital Advertising Monetization Strategies
Financial Modeling & Business Case Development
Cross-Functional Leadership & Stakeholder Alignment
Salesforce, Sitetracker, Workfront, Clarity, Oracle ERP
Data-Driven Decision Making & KPI Tracking
Executive-Level Presentations & Strategic Storytelling
Bilingual: English & Spanish
Certification
Salesforce Certified AI Associate (In Progress)
Key Impact Highlights
- Delivered 15% YoY growth in advertiser solution revenue through data-driven product strategies.
- Reduced time-to-market by 30% by prioritizing high-impact roadmap initiatives.
- Integrated ad tech ecosystems (DSPs, SSPs, DMPs, Salesforce) to drive programmatic campaign performance.
- Implemented AI-powered optimization, improving targeting accuracy and increasing campaign ROI.
Software
Adobe Workfront
Sitetracker
Google cloud platform
Google cloud analytics
Power BI
Excel
Word
PowerPoint
Google Smart sheets
Microsoft suite
Timeline
Director of Product Strategy
Altice USA (Optimum)
02.2024 - Current
Business Sales Manager 2
AT&T
07.2022 - 01.2024
Virtual Sales Manager
AT&T
10.2021 - 07.2022
Retail Sales Manager 2
AT&T
01.2021 - 10.2021
IT Project Manager
Lotte New York Palace
09.2019 - 01.2021
Retail Sales Manager 2
AT&T
05.2014 - 09.2019
Associate’s Degree - Computer Science
Bergen Community College
B.S. - Management Information Systems (MIS)
DeVry University