David Marcucci
Tyngsboro,MA
Summary
Strategic product leader with 10+ years of enterprise SaaS and multi-platform software leadership experience, driving AI-powered innovation and platform-as-a-service strategies across diverse industry verticals. Proven track record in building and scaling high-performance product management teams while delivering measurable business outcomes through data-driven decision-making, competitive market positioning, and customer-centric product development.
Overview
28
28
years of professional experience
6
6
years of post-secondary education
Work History
Director of Product Management
Blackbaud Inc.
Tyngsboro, MA
06.2021 - 05.2025
- Led product strategy and P&L responsibility for multiple SaaS platforms, defining long-range strategic roadmaps that aligned user experience, business objectives, and technical architecture across enterprise and mid-market segments.
- Expanded product offerings by integrating mobile solutions, generative AI, and data analytics while pioneering new go-to-market strategies, increasing market penetration, improving NPS, and delivering a 33% increase to unit sales.
- Scaled multi-tenant B2B SaaS platforms using Agile methodologies and cloud-native architecture-driving digital transformation through product innovation, competitive differentiation, and customer feedback-driven enhancements that doubled revenue growth and reduced customer churn.
- Defined and delivered strategic and tactical product changes to provide a positive financial impact including a 20+ point profit margin improvement and positive revenue growth, contributing to the company's Rule of 40 attainment.
- Guided a public cloud migration (Azure), including roll out of security protocols- MFA, TDE, and Zero Trust-for strategic enterprise solutions; Expanded enterprise API development for improved product integration.
- Developed and nurtured a high-performing Product Managers by hiring, mentoring, and coaching in data-driven decision-making, requirements gathering, and solution design, ultimately achieving top employee engagement scores.
Global Product Segment Manager
DXC Technology
Littleton, MA
04.2017 - 03.2021
- Managed and led a cross-functional team of Product Managers, Business Analysts, UX Designers, and Engineers.
- Led multiple cross-industry, global new product introductions (NPI) across Robotic Process Automation (RPA) and Applications Management solutions, driving innovation, market expansion, and revenue growth.
- Leveraged deep technical understanding to advance emerging technology initiatives and direct in-flight NPIs in Blockchain, Artificial Intelligence, and Digital-Human Interactions in the Financial Services / BPS organization.
- Generated millions in new revenue through successful SaaS platform launches coupled with consulting service engagements, contributing to multiple new customer acquisitions and strengthening B2B growth portfolios.
Enterprise Spokesperson
DXC Technology
Littleton, MA
06.2018 - 03.2021
- Served as a trained and approved company spokesperson, representing DXC at industry analyst meetings, partner events, external market research requests, and press interviews to shape market perception and enhance thought leadership in close partnership with Sales and Marketing, supporting hyper growth portfolios.
Sr. Manager, UX
Hewlett Packard Enterprise
Andover, MA
02.2016 - 04.2017
- Established a Center of Excellence and governance framework for agile design and development, setting an internal standard for UX assessment and planning across international projects.
- Led a transformation in UX practice by launching a custom-designed 90-day learning and development program delivered internationally through in-person and remote workshops, fostering enterprise-wide adoption.
- Accelerated the adoption of Design Thinking and Lean processes, achieving a threefold increase in MVP projects that benefited 75% of the company's business.
- Drove operational and cultural shifts that resulted in higher user satisfaction, reduced project costs, and shortened development cycles, reinforcing Design Thinking, Lean Startup, and UX as strategic differentiators.
- Recruited, built, and developed a high-performing agile team, ensuring adherence to best practices in design and development and delivering innovative '0 to 1' solutions that delighted users while remaining scalable.
Sr. Manager, Engineering
Hewlett Packard Enterprise
Andover, MA
08.2014 - 01.2016
- Accelerated new commercial software introductions by reducing launch timelines to under 12 weeks through streamlined agile development and iterative refinement-enhancing the time-to-revenue return per investment dollar.
- Transitioned an 80-person globally distributed engineering team to Agile Scrum and inner-sourcing practices, fostering and fine-tuning global collaboration, speed, and continuous innovation.
- Harnessed emerging technologies by integrating automation, platform-as-a-service, native cloud, crowdsourcing, open-source practices, and containerization to optimize development efficiency.
- Introduced crowdsourcing as an alternative to traditional contracting to enhance resource flexibility while leveraging gamification to fast-track the learning and adoption of new technologies.
- Enabled rapid solution adaptations that allowed business groups to respond to market shifts within a single quarter via an accelerated change request framework that improved time-to-value.
Manager, Engineering
Hewlett Packard Enterprise
Andover, MA
11.2012 - 07.2014
- Spearheaded the transformation, automation, and modernization of global master data management and client data onboarding, optimizing enterprise-wide efficiency.
- Accelerated processing times from 180 days to just 5 days, significantly improving time-to-revenue, operational agility, data timeliness, and quality, while eliminating data errors.
Software Engineer
Hewlett-Packard Company
Marlborough, MA
07.1997 - 10.2012
- Served in multiple leadership and individual contributor roles-guiding software engineering best practices, fostering innovation, and ensuring high-performance execution across a global, cross-functional team that created diverse software solutions across multiple technologies to support both internal operations and external market expansion.
Education
Professional Certificate - Innovation And Entrepreneurship Certificate
05.2014 - 05.2015
Professional Certificate - Stanford Certified Project Manager (SCPM)
05.2014 - 11.2014
Bachelor of Science - Computer Science & Communications
09.1993 - 12.1997
Skills
- Cloud Architecture (Azure, AWS)
- API Development & Integration
- Machine Learning/AI Implementation
- Data Analytics & Business Intelligence
- Microservices Architecture
- Agile/Scrum Methodologies
- Product Analytics Tools
- Product Leadership
- Product Strategy & Roadmapping
- P&L Management
- Go-to-Market Strategy
- Cross-functional Team Leadership
- Competitive Intelligence
- Market Analysis
- Customer Segmentation
- Product-Market Fit Optimization
- Business Acumen
- Revenue Growth Strategy
- Financial Modeling
- Stakeholder Management
- Change Management
- Strategic Transformation
- Customer Success
- B2B/Enterprise Sales Collaboration
Affiliations
- Institute for Robotic Process Automation & Artificial Intelligence
- User Experience Professionals Association - Boston
- Agile Alliance
- Information Technology Senior Management Forum USA
- Innersource Commons
- Toastmasters International
Notable Projects
- Blackbaud CRM - Led product strategy and execution for a best-in-class fundraising and relationship management platform. Integrated advanced analytics, multichannel marketing, and nonprofit services to strengthen donor engagement and accelerate mission impact.
- Blackbaud Luminate Online - Oversaw development of a digital fundraising platform that leverages behavioral insights and campaign analytics to acquire new supporters, boost donor retention, and drive revenue growth for nonprofits.
- DXC Agile Process Automation - Spearheaded the launch of a cloud-native RPA solution with AI-powered process discovery, achieving $2M ARR within 18 months and expanding to serve Fortune 500 clients across manufacturing, healthcare, and financial services industries.
- DXC Bionix - Drove digital transformation initiatives through a modular platform combining enterprise-grade analytics, automation, and agile management. Delivered real-time visibility into operational efficiency across global client environments resulting in improved customer outcomes.
Timeline
Director of Product Management - Blackbaud Inc.
06.2021 - 05.2025
Enterprise Spokesperson - DXC Technology
06.2018 - 03.2021
Global Product Segment Manager - DXC Technology
04.2017 - 03.2021
Sr. Manager, UX - Hewlett Packard Enterprise
02.2016 - 04.2017
Sr. Manager, Engineering - Hewlett Packard Enterprise
08.2014 - 01.2016
Stanford University - Professional Certificate, Innovation And Entrepreneurship Certificate
05.2014 - 05.2015
Stanford University - Professional Certificate, Stanford Certified Project Manager (SCPM)
05.2014 - 11.2014
Manager, Engineering - Hewlett Packard Enterprise
11.2012 - 07.2014
Software Engineer - Hewlett-Packard Company
07.1997 - 10.2012
Worcester State University - Bachelor of Science, Computer Science & Communications
09.1993 - 12.1997
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