Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Timeline
GeneralManager

David Marshman

Gulf Shores,AL

Summary

Results-driven operations and sales leader with over 25 years of management experience in high-volume hospitality and business operations. Proven success in increasing sales, improving profitability, optimizing labor and prime cost performance, and delivering exceptional customer experiences. Recognized for leadership development, workforce training, customer retention, and operational excellence. Currently serving as General Manager of Shrimp Basket in Foley, AL, where company-leading results have been achieved in NPS and labor percentage. Seeking to transition into an Automotive Finance & Insurance Manager role where strong relationship-building, sales leadership, negotiation skills, and financial accountability can drive dealership success.

Overview

27
27
years of professional experience
1
1
Certification

Work History

General Manager

Shrimp Basket
Foley, AL
02.2026 - Current
  • Led Operational turnaround efforts in workforce performance, profitability, and guest satisfaction (currently at 4.9 of 5.0 Star Rating) at a high-volume restaurant location.
  • Achieved #1 company ranking in Net Promoter Score (NPS) with a 93.3% up from 33.1% and Prime Cost percentage of sub 60% continually within three months of leadership.
  • Increased Sales Growth (+4.6% over LY) and improved Labor Cost (21.6%) through labor optimization, food and beverage cost controls, operational accountability.
  • Selected by senior leadership to assist the Area Leader and Director of People with company hiring initiatives and workforce development.
  • Responsible for recruiting and evaluating J-1 international team members company-wide.
  • Chosen to train and mentor incoming General Managers on operational standards, leadership development, and performance expectations.
  • Improved guest review performance through service recovery initiatives and elevated customer experience standards.
  • Directed daily operations including staffing, scheduling, budgeting, inventory management, financial oversight, and customer relations.

Owner/Operator

Clean Pools Vegas
Las Vegas, NV
06.2021 - 09.2025

• Founded and operated a residential & commercial pool cleaning and maintenance company serving over 150+ customers throughout the Las Vegas area grossing over $375K per year.

• Managed all aspects of business operations including customer acquisition, scheduling, invoicing, collections, and service delivery.

• Built and maintained long-term client relationships through professionalism, reliability, and customer-focused service.

• Grew and retained a loyal customer base through referral marketing and high customer satisfaction.

• Oversaw route planning, inventory management, equipment maintenance, and operational efficiency.

• Handled customer concerns and service recovery situations while maintaining strong client retention.

• Managed financial responsibilities including budgeting, expense control, purchasing, and profitability tracking to net 37% on the bottom line.

• Developed operational systems and scheduling strategies to improve productivity and maximize efficiency.

• Maintained consistent service standards across a high-volume recurring customer base.

• Demonstrated strong self-management, accountability, and independent decision-making in daily operations.

• Negotiated service agreements and upsold additional maintenance and repair services when appropriate.

• Maintained detailed service records, customer communications, and operational documentation.

• Successfully balanced sales growth, customer satisfaction, and operational profitability in a very competitive service market.

Hospitality Management

Dine Equity Solutions/The Rose Group
Pennsylvania, Maryland & Nevada
06.1999 - 05.2021

• Over 20 years of progressive leadership experience in high-volume hospitality and food & beverage operations.

• Held leadership positions including Executive Kitchen Manager, General Manager, Multi-Unit Operations Leader (5+), and Food & Beverage Director.

• Managed full food & beverage operations for The Silverton Casino in Las Vegas, overseeing high-volume service environments, labor management, inventory control, guest satisfaction, and operational profitability.

• Assisted in managing multi-unit P&L performance, budgeting, labor forecasting, inventory controls, and cost-reduction initiatives.

• Developed and implemented a plate cost analysis system at The Silverton Casino to improve food cost accuracy, profitability tracking, and operational accountability.

• Opened and launched 18 new restaurant locations for Applebee's International across Pennsylvania and Maryland regions, coordinating operational setup, staffing, training, and leadership development.

• Led large-scale hiring, onboarding, and training initiatives for both front-of-house and back-of-house teams during new store openings.

• Trained and developed management teams, kitchen leaders, and hourly staff on operational standards, customer service, cost controls, and performance expectations.

• Directed high-volume operations with responsibility for staffing, scheduling, inventory management, vendor relations, compliance, and guest experience.

• Improved operational performance through labor optimization, process development, accountability systems, and team leadership.

• Managed teams of up to 200+ employees in fast-paced, customer-focused environments.

• Recognized for strong leadership, operational efficiency, customer satisfaction, and financial performance throughout hospitality career.

• Developed expertise in conflict resolution, customer retention, team development, operational scaling, and performance management.

Education

Bachelor of Science - Accounting And Finance

Bloomsburg University of Pennsylvania
Bloomsburg, PA

Bachelor of Science - Mathematics

College of Southern Nevada
Las Vegas, NV
05-2012

Skills

  • Operational & Financial Management
  • Leadership & Team Development
  • Customer Relationship Management
  • Sales & Upselling Strategies
  • Prime Cost & Labor Optimization
  • Customer Satisfaction & NPS Growth
  • Hiring, Recruiting & Workforce Development Conflict Resolution & Service Recovery
  • High-Volume Operations Leadership
  • Training & Mentorship
  • Profitability & Revenue Growth
  • Problem Resolution
  • Training and Coaching

Accomplishments

  • Developed a successful upsell program boosting profits by 10%
  • Achieved Top Salesperson Award three years consecutively

Certification

  • ServSafe Manager Certified
  • ServSafe Proctor/Instructor Certified
  • TIPS Certified
  • CPO, CPI & CHTT Certified
  • Casino & Hospitality Compliance Training
  • Aloha, Micros, Focus & Dash Systems Certified

Timeline

General Manager

Shrimp Basket
02.2026 - Current

Owner/Operator

Clean Pools Vegas
06.2021 - 09.2025

Hospitality Management

Dine Equity Solutions/The Rose Group
06.1999 - 05.2021

Bachelor of Science - Accounting And Finance

Bloomsburg University of Pennsylvania

Bachelor of Science - Mathematics

College of Southern Nevada
David Marshman