Digital Strategy
David Mazambani
Business Strategist
St John's
Summary
Dynamic Digital Marketing and Finance Specialist with cross-industry experience in hospitality, startups, and digital strategy. Proven ability to increase profitability by up to 25%, stabilize cash flows, and lead high-impact digital campaigns that drive growth. Skilled in P&L management, forecasting, client segmentation, SEO, and budget optimization. Proficient in HubSpot, SEMRush, Hootsuite, Google Analytics, and financial modeling. Adept at managing cross-functional teams and aligning business operations with strategic goals to achieve sustainable growth in fast-paced environments.
Overview
8
8
years of professional experience
3
3
Certifications
5
5
Languages
Work History
Controller
Doubletree By Hilton & The Little Sparo
04.2023 - Current
- Increased profitability by 20-25% through strategic cost reduction and revenue growth initiatives.
- Resolved cash flow problems by optimizing working capital and introducing real-time forecasting tools.
- Managed monthly P&L reports and budgeting processes to maintain alignment with financial targets.
- Automated accounting workflows, reducing operational inefficiencies by 30%.
- Implemented internal controls that improved compliance and reduced payment delays by 15%.
- Mentored junior staff members, fostering a positive work environment conducive to professional growth and development.
- Oversaw management of payroll, ensuring accurate and timely processing for all employees.
Digital Strategist
Cue Jet Global
05.2021 - 11.2022
- Designed and launched digital campaigns that increased client acquisition by 25%, and expanded the company's high-net-worth clientele.
- Led SEO and content strategies, improving organic website traffic by 40% and CTR by 15%.
- Played a pivotal role in securing over $500,000 in contracts, ensuring the company's successful sale.
- Collaborated with the CEO (Forbes 30 Under 30) to align digital strategy with business goals and facilitate the transition to new ventures.
- Monitored online trends, conversations, and innovations to optimize strategies.
- Strengthened brand communication with in-depth analyses of competitors, market, and economic changes.
Team Leader/Supervisor
S&P Data
09.2020 - 02.2021
- Promoted to Team Leader within 2 months for outstanding performance and leadership.
- Managed a 10-member team, reducing customer churn by 18% and agent turnover by maintaining a positive work environment.
- Set performance expectations for the team, monitoring progress towards goals and providing constructive feedback as needed.
- Developed team members'' skills through targeted coaching sessions, resulting in improved individual performance.
- Led by example, demonstrating commitment and professionalism that inspired team members to excel.
- Assisted in recruitment to build team of top performers.
Co-Founder & Chief Operating Officer
Immune Check
02.2017 - 02.2020
- Raised $175,000+ through investor presentations, competitions (Mel Woodward Cup), and strategic partnerships.
- Managed operations, including P&L oversight, budgeting, and vendor negotiations, ensuring financial sustainability.
- Developed a cloud-based immunization record storage platform and secured the sale of the company during COVID.
- Negotiated partnerships and boosted valuation by successfully pitching to venture capitalists and investors.
- Networked with other businesses and customers to increase sales opportunities and contacts.
- Navigated complex legal requirements to ensure compliance with industry regulations while minimizing risk exposure for the business.
- Championed a culture of innovation, encouraging creative problem-solving throughout the organization.
Education
Master of Science - Financial Services
Institute of Business And Finance
06-2025
Bachelor of Arts - Law (Pre-Law)
Memorial University of Newfoundland
St John's, Canada11-2019
Skills
Marketing & Analytics Tools
Certification
Certified Digital Marketing Professional [CDMP], Digital Marketing Institute
Interests
Alternative Investments
Corporate Finance
Rugby
Fishing
Football
Quote
Each problem that I solved became a rule, which served afterwards to solve other problems.
Rene Descartes
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Accomplishments
- Cut total of past due accounts from 210% to 33 %.
- Supervised team of 65 staff members.
- Introduced accounting procedures and stronger financial controls to improve financial reporting 25%.
- Used Microsoft Excel to develop inventory tracking spreadsheets.
Timeline
Controller
Doubletree By Hilton & The Little Sparo
04.2023 - Current
Certified Digital Marketing Professional [CDMP], Digital Marketing Institute
01-2023
Professional Certified Marketer [PCM], American Marketing Association
01-2023
Digital Strategist
Cue Jet Global
05.2021 - 11.2022
Team Leader/Supervisor
S&P Data
09.2020 - 02.2021
Co-Founder & Chief Operating Officer
Immune Check
02.2017 - 02.2020
Master of Science - Financial Services
Institute of Business And Finance
Bachelor of Arts - Law (Pre-Law)
Memorial University of Newfoundland
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