DAVID MELGAR
Palm Harbor,Florida
Summary
Marketing and Sales executive with over 20 years of professional experience leading high-impact, client-facing marketing, and commercial teams. Results oriented and able to successfully navigate high-pressure environments and situations. Highly creative and innovative; with a customer-first mentality. Bilingual, Fluent in English, and Spanish (native). Open to work in any position to create a new career as a challenge, very passionate and committed. Valid US employment authorization; will not require visa sponsorship.
Overview
23
23
years of professional experience
Work History
Associate /Backroom Associate
TJX Companies
Clearwater, FL
11.2023 - Current
- Organized backroom according to store policies and procedures.
- Maintained a clean, neat and organized stockroom environment.
- Restocked shelves with new merchandise as needed.
- Performed inventory counts of products in the backroom.
- Operated material handling equipment such as pallet jacks, forklifts and hand trucks safely and efficiently.
- Collaborated with team members to ensure efficient workflow within the department.
- Participated in physical inventories as required by company policy.
- Kept stockroom clean and neat for maximum productivity.
- Helped customers load bulky and heavy items into vehicles after purchase.
- Stored and organized items in tool or supply rooms, allowing for easy retrieval.
- Set up advertising signs on shelves and counters to attract customers and promote sales.
Marketing Specialist III
IGT PERU S.A. (a subsidiary of International Game Technology PLC - USA)
Lima, Peru
06.2013 - 03.2022
- Managed a team of 7 direct reports
- Led the design and implementation of all marketing campaigns to increase sales and market share within the entertainment business across several Latin American markets
- Created customer events focused on generating unforgettable live experiences
- Obtained above-average client participation across events and exceeded sales goals
- Spearheaded execution of post-sales marketing initiatives
- Drove implementation of innovative digital B2C gaming alternatives during the COVID-19 pandemic.
Operations and Marketing
STARBURST ENTERTAINMENT S.A.C.
Lima, Peru
04.2012 - 04.2013
- Designed and managed all aspects of the business plan, incl
- Value proposition, roadmap, marketing strategy, budget, etc
- Both business units had a sustained growth of between 20 and 28% monthly influx of customers, with a positive result from the 4th month of opening, reaching sustained sales of $320K per month each.
Marketing Manager
LEGENDARY GAMING S.A.C.
Medellin, Colombia
11.2010 - 03.2012
- Management of promotional and advertising campaigns
- Leadership in increasing market share by 22% in the first 6 months with innovative actions with the use of technology and telecommunications
- High-profile events were essential to attract new customers and players.
Senior Marketing Executive
SOUTH AMERICA GAMING S.A.C.
Lima, Peru
04.2005 - 11.2010
- Leadership in planning, implementation, control and monitoring of promotional and advertising campaigns
- Direct head coordination with advertising agency, sending brief and approval of advertising POP materials.
Chief Operating and Marketing
VAN DOS S.A.C.
Lima, Peru
02.2004 - 01.2005
Head of Marketing
NOCTE S.A.C.
Lima, Peru
02.2002 - 01.2004
2nd assistant director of commercials
ANTENA 3 Productions
Lima, Peru
06.2001 - 01.2002
PRODUCTION ASSISTANT EXECUTIVE
Interandina TBWA Advertising
Lima, Peru
02.2001 - 06.2001
Education
BLENDED MARKETING; Use of Offline with Online for business units -
ESAN
01-2018
PEE "Marketing: Sales Strategy" -
ESAN
01-2007
PEE "Enterprise Marketing Services: A competitive approach" -
ESAN
01-2007
PEE "Marketing: Concepts and Planning" -
ESAN
01-2006
Audiovisual Communication Associate -
IPP
12.2000
Skills
- Brand Building
- Budget Planning
- Relationship Building
- Campaign Management
- Marketing Campaign Development
- Campaign Planning
- Event Planning
- Scheduling
- Marketing Campaigns
- Social Media Management Experience
- Marketing Strategy
- Client Consulting
- Team Leadership
- Product Promotion
- Planning And Coordinating
- Business Planning
- Marketing Analysis
- Market Research Expertise
- Strategic Event Planning
- Internet Marketing
Other Courses And Workshops
- Communication strategy for social media (On course)
- Marketing Content for Social Media Nov. 2022 - dec. 2022
- Introduction to Community Management in Covid times. Nov. 2020.
- B&T Meetings: Community Management Forum / Social Media Management. 2014.
- CUSTOMER SERVICE: A Personal Challenge. SENA Medellin - Colombia. January 2012.
- Identify marketing opportunities. SENA Medellin - Colombia. October-November 2011.
- KEY RADIO PROGRAM. How, when, and how best to invest in radio. Medellin - Colombia - Jul. 2011.
- Workshop on "High Performance Leadership: Motor Organization". November 2006.
- Workshop on "Team Building" in Leadership and Business Division of the UPC. November 2005.
- Workshop on "High Performance Teams" in Leadership and Business Decision of the UPC. October 2005.
Hobbies and Interests
- Motorcycles (HD Fan and Biker)
- Films
- Photography
- Tennis
- Workout at Gym
- Soccer fan
- Music
- Beach
Languages
Spanish
Native/ Bilingual
English
Full Professional
References
References available upon request.
Timeline
Associate /Backroom Associate
TJX Companies
11.2023 - Current
Marketing Specialist III
IGT PERU S.A. (a subsidiary of International Game Technology PLC - USA)
06.2013 - 03.2022
Operations and Marketing
STARBURST ENTERTAINMENT S.A.C.
04.2012 - 04.2013
Marketing Manager
LEGENDARY GAMING S.A.C.
11.2010 - 03.2012
Senior Marketing Executive
SOUTH AMERICA GAMING S.A.C.
04.2005 - 11.2010
Chief Operating and Marketing
VAN DOS S.A.C.
02.2004 - 01.2005
Head of Marketing
NOCTE S.A.C.
02.2002 - 01.2004
2nd assistant director of commercials
ANTENA 3 Productions
06.2001 - 01.2002
PRODUCTION ASSISTANT EXECUTIVE
Interandina TBWA Advertising
02.2001 - 06.2001
BLENDED MARKETING; Use of Offline with Online for business units -
ESAN
PEE "Marketing: Sales Strategy" -
ESAN
PEE "Enterprise Marketing Services: A competitive approach" -
ESAN
PEE "Marketing: Concepts and Planning" -
ESAN
Audiovisual Communication Associate -
IPP