David M. Lawrence

Sales & Marketing Leadership Hand-picked by Regional VP for a 3-year Rotational Management Program with Nissan North America, Inc. Achieved Nissan’s $1 Billion Dollar Sales Award for team’s accomplishment of $1 billion dollars in annual business for the first time as a Parts Distribution Office Supervisor. Coordinated Nissan’s dealer market representation including signage, business strategies, planning, and reporting as well as dealer distribution/vehicle wholesaling. Orchestrated new advertising and marketing initiatives for Nissan dealerships; collaborated directly with marketing firm to accomplish dealer customized print, magazine, radio, TV, and online advertising. Established a successful Internet Sales and Leasing Department for John Holtz Mercedes Benz; created company website and uploaded all inventory onto the site. Led to additional business opportunities with 2 other dealerships in town. Operations Excellence Brought on board by College of Automotive Management to teach Sales Management as well as Finance and Insurance; taught 1, 2, and 4-week courses to more than 2,000 students each year. Launched 2 new satellite schools for the College of Automotive Management to improve sales and better meet the needs of student clientele; increased revenue more than 30% with new offices. Selected by Nissan North America, Inc. Regional VP to accept Motor Trends Vehicle of the Year Award at the Los Angeles Auto Show in 2000. Customer Satisfaction Leads as many as 100 employees through all facets of event planning and execution at the Hyatt Regency; ensures that ventures are specialized exclusively for the client’s brand name, image, and event concept. Drives staff to exceed customer expectations. Utilized effective relationship management to cultivate relations with 80+ automotive dealers while employed by Nissan North America, Inc.

Named Employees of the year at Oak Hill Country Club after 2019 Senior PGA Championship.

• Revised the College of Automotive Management’s textbook; reworked textbook with updated Department of Motor Vehicle laws and regulations to better educate future students.
• Developed Test Drive 2000 strategy that led to new Nissan dealership initiative that involved supplying customers with Nissan and comparable competitor vehicles for test drive purposes before making a purchase; resulted in boosted sales and improved customer service.
• Implemented new barcode Inventory Control System in 2 years in Nissan’s Los Angeles distribution center; traveled to 8 other distribution centers in the US and deployed new barcode systems while successfully reducing length of install to less than 1 month.
• Coordinated Nissan’s Parts Distribution Center in Los Angeles, CA; orchestrated budgeting, hiring and training, shipping and receiving, inventory control, payroll, and workforce management for a team of 17.
• Orchestrated Parts Inventory Level at 9 Nissan distribution centers across North America; achieved a 100% fill rate consistently as an Inventory Control Specialist.

• Created a French language site to better target French Canadian automotive clients while providing internet and sales consulting; led to approximately 5% - 10% of all new business.
• Eliminated price haggling from the car buying process; led to drastically improved customer satisfaction.