David Moore
Portland,OR
Summary
Over 16 years of progressive experience successfully leading, scaling, optimizing, and developing organizational capabilities and strategy within sales and marketing teams. Knowledgeable with establishing a clear vision while building self-reliant teams and business operations globally. Adept at operating within highly complex matrix organizations requiring an in-depth understanding of critical business drivers in multiple, domestic and international markets. Success in guiding and motivating teams to build operational efficiencies and brand-centric value while creating a positive and forward-thinking work culture.
Overview
5
5
years of professional experience
Work History
Chief Growth Officer
Nimble Distribution
04.2022 - 11.2023
- Established and maintained strong relationships with customers, vendors and strategic partners.
- Represented organization at industry conferences and events.
- Developed innovative sales and marketing strategies to facilitate business expansion.
- Developed and executed strategy for all brand & product launches of internal as well as represented brands within our portfolio.
- Built Kites prerolls into the 2nd largest preroll brand in the state by revenue.
- Achieved 6 consecutive quarters of topline growth increasing revenue by over 500%.
- Developed and executed GTM strategy for the launch of Orchid Essentials which became the largest driver of revenue with an average gross margin of 50%.
- Worked alongside the Chief Strategy Officer during multiple acquisitions.
- Formulated and executed strategic initiatives to improve product offerings.
Vice President of Sales
Perfect Fit LLC
04.2021 - 04.2022
- Lead team of 10 direct reports dispersed between 2 office locations
- Lead all sales and marketing activities for B2B and B2C segments across brick and mortar and e-commerce
- Responsible for achieving 33% revenue growth rate over prior year
- Developed and executed strategy to completely revamp, modernize and improve sales operations and structure
- Implemented CRM software
- Improved and developed sales operations and processes that accurately reflect the sales cycle within a high volume, high touch environment
- Remodeled sales team structure, and territories to improve efficiency and visibility with customers
- Outsourced all delivery operations resulting in decreased order turn time, and improving overall GP by increasing truckload and route economics
- Led strategy and sales execution into servicing B2B and B2C van conversion marketplace, increasing overall value of the segment from 5% to 25% of total sales
Vice President of Sales & Commercial Strategy
Scout & Cellar
03.2020 - 03.2021
- Reported to Chief Growth Officer
- Responsible for driving new revenue within and outside of current direct to consumer business model
- Achieved 2020 Goal of $100M in revenue (100% growth over prior year)
- Developed multi-channel expansion strategy
- Led M&A strategy for expansion into new product segments and retail channels
- Works cross-functionally with product and marketing teams to achieve revenue & volume goals
- Owned overall margin requirement to support EBITA goals
- Led discussions with several major grocery chains in development of strategic partnerships including HEB and Target
- Developed multiple new sales strategy programs to improve average lifetime customer value resulting in increased daily velocity of targeted SKUs by 84%
- Led pricing and promotion strategy, execution and measurement with product and marketing teams
Vice President of Sales
Mirth Provisions
08.2019 - 03.2020
- Designed and executed sales & marketing strategy roll-out for a new hemp CBD beverage into the mainstream marketplace including mass retail channels
- Secured distribution into 18 states across 24 distributors (120% end of year goal) in 4 months becoming the most widely distributed CBD beverage brand
- #1 selling CBD beverage in the USA according to IRI data
- Achieved over 3,500 placements in accounts across 18 states
- Finished Q2 & Q3 2019 with record-setting top-line revenue for the business
- Managed and mentored sales managers on both the CBD and THC side of the business
- Analyzed channel and product segment data for new opportunities using Nielson, IRI and VIP/iDig.
Director Of Sales
Mirth Provisions
08.2018 - 08.2019
- Manage internal sales team as well as distribution network across 5 state THC footprint
- Initiated key distributor partnerships which resulted in 100% sales revenue growth within 3 months
- Directing product development, design, and pricing to fulfill opportunities in the market
- Responsible for sales & marketing P&L management
- Set and track sales/marketing budget across the entire network
- Design and present go-to-market strategies for new products and new markets to CEO & Board
- Created improved pricing strategies to increase product placements & profitability
- Monitored and developed strategic networking opportunities and partnerships to increase market presence
- Established a strategic direction for marketing and promotional activities
Director Of National Sales
Domaine Roy & fils
2017 - 2018
- Assembled business and sales plan for 100% production growth over the course of the next 2 years
- Finished Q1 2018 up 108% over the prior year
- Created targeted growth plan adding 16 new distribution markets in the first 10 months
- Manage domestic wholesale distribution network of 32 states
- Manage the international export sales network to 6 countries
- Oversee product presentations, sales and planning to all major national/regional accounts (Kroger, Costco, Wegmans,Total Wine etc)
- Create sales and marketing budget by state
- Set pricing and promotions across the network
- Re-negotiated sales goals with failing distributors resulting in improved sales and focus in those markets
Director Of Global Sales
Omero Cellars
2008 - 2016
- Created and oversaw business and sales plan for growth from 1,500 cases in 2013 to 11,000 cases in 2016
- Named #24 most popular pinot noir in restaurants by Wine and Spirits Magazine
- Assembled and managed distribution network of 42 markets spanning 12 countries
- Created annual revenue and expense budgets
- 130% sales goal in 2014
- 117% sales goal in 2015
- 122% sales goal in 2016
- Developed tailored market strategies
- Set pricing and promotions across network
- Interfaced regularly with distribution teams including managers and key sales representatives to communicate insights and build relationships
- Oversaw product presentations, sales and planning to all major national/regional accounts (Kroger, Costco, Wegmans,Total Wine etc)
- Led quarterly meetings with owners to present budgets and sales goals
- Led packaging redesign for 2015 vintage
- Developed and implemented sales and marketing strategy for the combination of brands in 2016 from Omero Cellars to Craft Wine Co
Education
Associate of Arts - Culinary Arts
Le Cordon Bleu
Las Vegas 2005
Timeline
Chief Growth Officer
Nimble Distribution
04.2022 - 11.2023
Vice President of Sales
Perfect Fit LLC
04.2021 - 04.2022
Vice President of Sales & Commercial Strategy
Scout & Cellar
03.2020 - 03.2021
Vice President of Sales
Mirth Provisions
08.2019 - 03.2020
Director Of Sales
Mirth Provisions
08.2018 - 08.2019
Director Of National Sales
Domaine Roy & fils
2017 - 2018
Director Of Global Sales
Omero Cellars
2008 - 2016
Associate of Arts - Culinary Arts
Le Cordon Bleu