Summary
Overview
Work History
Education
Skills
Timeline
Generic

David Morton

Summary

Customer-oriented, strategic-thinking management professional successful in cultivating revenue, retaining client accounts, and growing profit channels. Strong team building, multi-tasking and self-motivated leader with expertise in expanding department growth and persuasively introducing products. Well-versed in implementing pricing models, managing vendor relations, and expanding territory.

Overview

15
15
years of professional experience

Work History

Branch Manager

Acree Plumbing Air & Electric
03.2024 - Current
  • Continuously monitored branch performance against key performance indicators, taking corrective actions as needed to ensure objectives were met or exceeded.
  • Maintained friendly and professional customer interactions.
  • Improved customer satisfaction ratings by enhancing service quality and resolving client issues promptly.
  • Oversaw daily operations for streamlined efficiency, ensuring timely execution of tasks and optimal resource allocation.
  • Implemented effective sales strategies to achieve branch targets and exceed expectations consistently.
  • Evaluated employee performance regularly through appraisals and feedback sessions to facilitate continuous development of skills and knowledge base within the team.
  • Collaborated with senior leadership on strategic planning initiatives to align branch objectives with corporate goals.
  • Managed branch financials including budgeting, forecasting, and expense tracking for accurate reporting and decision-making support.
  • Increased branch profitability by implementing cost-saving measures and streamlining operational processes.

Sales Manager

Acree Plumbing Air & Electric
11.2022 - Current
  • Responsible for growing the equipment sales division to 20 Million in revenue
  • Created and presented daily reports to management on sales performance
  • Increased sales revenue by developing and implementing effective sales strategies.
  • Analyzed data to identify trends in customer behavior and develop plans accordingly
  • Managed daily operations of sales department, including supervision of staff members
  • Trained, coached, and mentored junior sales personnel to ensure success in their roles
  • Conducted regular meetings with staff members to review goals and objectives for the quarter and year
  • Developed pricing strategies that would maximize profits while still remaining competitive in the market
  • Performed analysis of current processes within the sales department to identify areas needing improvement
  • Implemented process changes designed to streamline workflow within the department
  • Developed sales plans, goals, strategies and objectives to achieve team goals and revenue objectives
  • Generated 1+ Million in revenue yearly

Service Technician

Acree Plumbing Air & Electric
01.2018 - 11.2022
  • Maintained accurate records of service calls, repairs, and parts used
  • Diagnosed problems and determined solutions for various customer issues
  • Performed onsite repair of equipment at customer locations
  • Identified potential problems during routine inspections in order to prevent future breakdowns
  • Implemented troubleshooting tactics to identify causes of poor machine performance
  • Communicated with clients for outstanding customer service and to increase repeat business

Lead Sales Technician

Central Air Service
08.2015 - 04.2018
  • Conducted market research to identify potential leads and develop targeted sales pitches.
  • Trained junior sales technicians, enhancing their product knowledge and sales techniques.
  • Consistently exceeded individual sales goals while contributing to overall team success.
  • Provided technical support to customers, addressing concerns and resolving issues promptly.
  • Developed strong rapport with customers, resulting in increased trust and repeat business.

Lead Install Technician

Barnes Heating and Air
02.2013 - 08.2015
  • Contributed to the company''s reputation for excellence in service by consistently delivering high-quality installations that exceeded client expectations.
  • Conducted thorough pre-installation site evaluations to identify potential challenges and develop appropriate strategies for overcoming them.
  • Maintained detailed documentation of installations, fostering clear communication with clients and team members.
  • Collaborated with sales teams to ensure seamless transitions from contract negotiation to installation execution.

Install Technician

Shaw Mechanical
12.2009 - 02.2013
  • Ensured accurate and complete installations by closely following manufacturer guidelines and adhering to industry best practices.
  • Improved customer satisfaction by providing timely and efficient installations of various equipment.
  • Continuously updated technical knowledge through training sessions, workshops, and self-directed learning to provide exceptional service to clients.
  • Educated customers about system upkeep and operations.
  • Conducted thorough post-installation inspections to ensure optimal functionality of installed components and systems.
  • Reduced installation times with efficient planning, scheduling, and organization of tasks.

Education

High School Diploma -

Lake Brantley High School
Altamonte Springs, FL
01-2005

Skills

  • Sales Tracking
  • Sales Team Training
  • KPI Tracking
  • Branch operations management
  • Customer relationships
  • Excellent work ethic
  • Strong team-builder
  • Sales management

Timeline

Branch Manager

Acree Plumbing Air & Electric
03.2024 - Current

Sales Manager

Acree Plumbing Air & Electric
11.2022 - Current

Service Technician

Acree Plumbing Air & Electric
01.2018 - 11.2022

Lead Sales Technician

Central Air Service
08.2015 - 04.2018

Lead Install Technician

Barnes Heating and Air
02.2013 - 08.2015

Install Technician

Shaw Mechanical
12.2009 - 02.2013

High School Diploma -

Lake Brantley High School
David Morton