DAVID MOTTA
New York,United States
Summary
With a proven track record of success, I have established a strong reputation for my expertise in client relationship management and working collaboratively with top-tier companies. My unwavering dedication and commitment to excellence have allowed me to excel in developing, strategizing, organizing, and leading high-performing teams. I specialize in selling a wide range of cutting-edge solutions, including Online, OTT, CTV, AI, Social, Digital, Digital Video, Mobile, New Media, and Software. I am particularly passionate about team building, strategic planning, policy development, and guiding companies towards achieving their missions and visions.
Overview
31
31
years of professional experience
Work History
Vice President of Digital Transformation
Radio One
05.2018 - Current
- Managed financial planning and budgeting processes, ensuring fiscal responsibility and maximizing return on investments.
- Achieved a 45% increase in digital sales in the first year, 65% in the second, and over 50% in the third year across 66 radio stations, TV One, and Reach Media
- Delivered strong financial performance despite challenging economic conditions by executing prudent risk management strategies throughout all aspects of business operations.
- Led cross-functional teams for the successful completion of major projects, resulting in increased efficiency and client satisfaction.
- Implemented advanced data analytics tools to drive data-driven decision-making across all levels of the organization, leading to better business outcomes.
- Implemented a sales strategy that improved channel effectiveness by 60% and market penetration by 40%
- Fostered a collaborative culture, leading to a 63% faster project turnaround and a 35% increase in innovative sales strategies
- Provided ongoing training to enhance team skills, reducing turnover by 60% and keeping the team competitive
- Cultivated strong relationships with key stakeholders, including customers, vendors, regulators, and community leaders to promote collaboration and long-term success.
Vice President, National Director of Digital Sales
Sinclair Broadcast Group
01.2014 - 04.2018
- Built a robust business and sponsorship pipeline, achieving $22 million in programmatic sales and $33.4 million in direct sales in ten months
- Developed a streamlined consultative sales process that resulted in a 40% increase in new business acquisitions across 164 TV station websites
- Implemented a dynamic sales strategy that boosted prospecting efficiency by 50%, expanding Sinclair Digital’s market reach
- Launched a long-tail business approach that increased revenue from untapped markets by 60% and improved client retention by 35%
- Cultivated strong relationships with key stakeholders, including customers, vendors, regulators, and community leaders to promote collaboration and long-term success.
- Led cross-functional teams for the successful completion of major projects, resulting in increased efficiency and client satisfaction.
- Managed financial planning and budgeting processes, ensuring fiscal responsibility and maximizing return on investments.
Director of Strategy, New Media Management
21st Century Fox
04.2006 - 01.2014
- Transformed sales performance, boosting revenue from $1.800,000 to $55.7 million in four years
- Achieved a 125% increase in internet sales in the first year through customer seminars and digital strategies
- Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth
- Led a Verizon advertising campaign that generated $432 million in revenue through Myfoxny.com and its sister sites
- Managed 23 in digital advertising, improving efficiency by 30% and turnaround times by 20%
Director Sales & Business Development
Viamedia
01.2000 - 01.2006
- Led Account Executive teams across 32 markets, enhancing efficiency by 25% and sales coverage by 30%
- Expanded operations from 8 to 32 markets, increasing revenue by 15% in two months
- Revamped sales compensation, improving productivity by 20%
- Achieved a 10% reduction in operational costs through effective budget management
Director of New Business Development and New Technology Marketing / Senior Account Executive
Cox Communications / New Century Media
11.1993 - 01.2000
- Negotiated favorable contract terms with suppliers that resulted in significant cost savings for the company during expansion efforts.
- Managed a $3 million portfolio with San Francisco advertising agencies for KICU-TV
- Increased web revenues by 75% and achieved quarterly growth of 25% through a profitable pricing strategy
Education
MBA - Business Administration And Management
Yale University
New Haven, CTBachelor of Arts - Business Management
University of New Haven
West Haven, CTBachelor of Arts - Sociology
University of New Haven
West Haven, CTSkills
- Performance Marketing
- Digital Strategy
- Customer Acquisition
- SEM
- SEO
- Training and mentoring
- Customer and employee rapport
- Performance monitoring
- Business growth and marketing strategies
- Brand Development
- MarTech
- AdTech
Languages
English
Native or Bilingual
Timeline
Vice President of Digital Transformation
Radio One
05.2018 - Current
Vice President, National Director of Digital Sales
Sinclair Broadcast Group
01.2014 - 04.2018
Director of Strategy, New Media Management
21st Century Fox
04.2006 - 01.2014
Director Sales & Business Development
Viamedia
01.2000 - 01.2006
Director of New Business Development and New Technology Marketing / Senior Account Executive
Cox Communications / New Century Media
11.1993 - 01.2000
MBA - Business Administration And Management
Yale University
Bachelor of Arts - Business Management
University of New Haven
Bachelor of Arts - Sociology
University of New Haven
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