David Norris
Shorewood,WI
Summary
I am an enthusiastic, ambitious, and professional individual who has a proven track record of achieving sales records in a highly competitive environments. Success in business development and strong relationship building is key to my account management style. With more that 20 years of experience in the food, beverage, restaurant, grocery and hospitality industries, I welcome new challenges and enjoy mentoring others in their own industry expertise.
Overview
18
18
years of professional experience
Work History
Route Sales Representative
AVA Wine & Spirits
03.2023 - Current
- Consistently achieved sales goals
- Executed 15% growth over previous year in sales
- Worked into brand management responsibilities due to leadership and relationships
- Adopted and thrived within the companies culture.
Field Director
Family Heritage
01.2022 - 03.2023
- Top 10% performing Sales professional in the company
- Proficient in using CRM customer database
- Managed and trained agents to standard
- Built relationships with managers and top level executives to integrate our product into companies benefit package.
On Premise Sales Representative
Badger Liquor
10.2017 - 04.2022
- Exceeded expected sales growth with a 10% increase year over year
- Comprehensive product knowledge on portfolio of spirits, wine and beer
- Developed and maintained strong long-term relationships with on premise account managers, owners and buyers
- Able to adapt to changing markets and market trends
- Worked in a variety of territories in the Metro Milwaukee area
- Managed a group of over 100 accounts.
Sales Representative
General Beverage
04.2016 - 10.2017
- Consistently achieved sales goals
- Worked in both on and off premise capacity
- Expanded product knowledge on portfolio of spirits, wine and beer.
Director of Dining & Private Events
University Club of Milwaukee
02.2015 - 01.2016
- Responsible for 8 service managers and 30+ service staff's daily production
- Oversaw the hiring, training, supervision, scheduling, and evaluations of Front of House food & beverage staff
- Created standard operating procedures for Front of House, to increase quality and service goals
- Managed the wine and beverage program for the club maintaining a $30,000.00 inventory and wine cellar
- As Director, the club showed profitability for the first time in two decades.
Wine & Spirits Manager
Nehring's Sendik's
05.2014 - 02.2015
- Responsible for the wine and spirits departments for three retail locations including purchasing, pricing, program development, sales and marketing
- Operations Manager for the Nehring's public markert location, consisting of hiring, staff training, ordering, budgeting and payroll, menu development
- Oversaw spending and budgeting for 3 stores and their department heads
- Collating information and directly reporting to the owner.
General Manager
World of Beer
01.2012 - 12.2013
- Lead point person for the build out and all the duties involved in the start-up of a business
- Executed the pre-open marketing, ordering, and organizing of all office and business needs
- Maintained one of the lowest cost of goods in the company at an average of 22.5%.
Supervisor
Thief Wine Company
11.2010 - 08.2011
- Involved in the set up and opening of the Shorewood location
- Executed MOD duties daily
- Furthered my passion and desire to continue developing my knowledge in a retail setting.
Restaurant Manager
Hinterland Erie Street Gastro Pub
01.2006 - 10.2010
- Sustained restaurant profitability by maintaining wine costs at 28% and food costs at 30%, resulting in overall gross revenue increase from $0 to $3 million in three years
- Responsible for new revenue generation including: launch of seasonal lunch service, hosting weddings and private parties, festival catering, custom food and wine events for local corporations, and Chef's Table program
- Responsible for incremental revenue generation of $300,000 through annual development of private events, music and entertainment program, and new food and wine programs
- Balanced managerial and human resources duties including staffing, payroll, inventory, and ordering.
Education
Bachelor of Arts - Sociology, Political Science
St. Norbert College
05.2004
Fenwick High School
06.2000
Skills
- Sales Goals
- Stock Rotation
- Customer Retention
- Team Support
- Leads Prospecting
- Route Management
- Sales Forecasting
- Territory Management
- Performance Tracking
- Account Retention
- Sales Development
- Territory Development
- Client Relations
Timeline
Route Sales Representative
AVA Wine & Spirits
03.2023 - Current
Field Director
Family Heritage
01.2022 - 03.2023
On Premise Sales Representative
Badger Liquor
10.2017 - 04.2022
Sales Representative
General Beverage
04.2016 - 10.2017
Director of Dining & Private Events
University Club of Milwaukee
02.2015 - 01.2016
Wine & Spirits Manager
Nehring's Sendik's
05.2014 - 02.2015
General Manager
World of Beer
01.2012 - 12.2013
Supervisor
Thief Wine Company
11.2010 - 08.2011
Restaurant Manager
Hinterland Erie Street Gastro Pub
01.2006 - 10.2010
Bachelor of Arts - Sociology, Political Science
St. Norbert College
Fenwick High School