David Oconer

• Drove 2–3x year-over-year revenue growth for major gaming publishers by aligning Apple Ads strategy with strict goals around profitable new and returning user acquisition.
• Partnered cross-functionally with teams such as integrations, data insights, product, measurement strategy, revenue strategy, other verticals, and creative development teams to deliver actionable insights, internal scalable solutions, resolve platform issues, and improve long-term client retention and growth.
• Built strong partnerships across all client levels—from UA managers to C-suite—by deeply understanding business goals, decision-makers, and growth levers to deliver tailored, high-impact solutions.

Upcycled fashion brand where nature meets fashion, inspired by anime, sustainable design, and MMORPG worlds.

• Led creative direction and content production across social media to drive awareness, engagement, follower growth, and sales through both organic and paid campaigns.

A 2006 coming-of-age short film that received the Short Film Grand Jury Prize at the 2023 Sundance Film Festival and the Special Jury Award for Vision at the 2023 SXSW Film & TV Festival.

• Oversee major facets of production from idea to delivery—building timelines, coordinating departments and talent, managing budgets, and keeping everything on track.
• Bridge creative vision with real-world execution by working closely with writers, directors, talent, and crew.
• Anticipate challenges, make fast decisions, and adapt plans to handle schedule shifts, budget limits, and on-set issues.

• Managed $10M+ in annual advertising budgets for gaming, leisure, and lifestyle clients, developing strategies that drove awareness, subscriptions, installs, sign-ups, and revenue in line with each client’s business goals.
• Analyzed campaign performance and delivered actionable insights, identifying optimization and upsell opportunities while partnering with internal teams to execute long-term account growth plans.
• Collaborated cross-functionally with product, creative, data, and strategy teams to test and implement new advertising products and features, resulting in improved campaign performance, innovative client solutions, and measurable business impact.

• Managed $40M+ in annual CTV/OTT, online video, display, and traditional TV campaigns across mobile games, non-profits, medicine, and streaming, driving direct response, retail, and branding strategies.