DAVID O'CONNOR
Boston,MA
Summary
Visionary Creative Director and Brand Marketing Executive with over 20 years of experience in brand strategy, creative direction, and digital marketing. Expertise in transforming organizations and enhancing brand identity to drive growth. Skilled in leading multidisciplinary teams, managing substantial budgets, and delivering impactful customer experiences aligned with business objectives.
Overview
29
29
years of professional experience
Work History
Senior Art Director
Talbots
Hingham, Massachusetts
04.2017 - Current
- Art directed monthly product detail page (PDP) photography, ensuring consistent visual standards that enhanced brand presentation across e-commerce platforms.
- Conceptualized, cast, and art directed monthly catalog productions, aligning visuals with brand identity and creative direction to support merchandising objectives.
- Re-conceptualized digital photography for on-figure and still-life imagery to enhance visual consistency and product presentation.
- Selected photography teams and production crews to produce high-quality visual content that adhered to creative and production standards.
- Collaborated with design, copy, and digital teams to create cohesive, brand-accurate messaging across marketing and digital channels.
- Increased daily photography output from approximately 50 shots to 85 or more, expanding production capacity and improving workflow efficiency.
Creative Director, Brand, Advertising & Photograph
MACY'S INC. / MACYS.COM
New York, NY
01.2006 - 01.2017
- Unified Macy's Inc. and macys.com into cohesive brand experience, integrating four separate divisions under consistent advertising and brand message.
- Developed digital strategies and high-profile collaboration campaigns with Giambattista Valli, Alberta Ferretti, and Matthew Williamson, driving double-digit sales growth and sold-out collections.
- Directed advertising, digital, e-commerce, national magazine, photography, design, and in-store campaigns, executing over 100 photo shoots biannually and generating a 9% sales increase.
- Directed advertising, digital, e-commerce, magazine, photography, design, and in-store campaigns, executing 100+ photo shoots biannually and achieving 9% sales increase.
- Led art directors and producers, managing $26M annual creative budget and consistently delivering initiatives at or below budget.
Owner / Partner / Creative Director
FAHEY O'CONNOR
New York, NY
01.1998 - 01.2006
- Co-led an award-winning design firm delivering creative direction, editorial design, advertising, and brand development for leading organizations across health, media, beauty, fashion, and retail.
- Orchestrated advertising campaigns for Victoria's Secret, Macy's, Nordstrom, Vivre, and Bath & Body Works, driving customer traffic and contributing to sales growth.
- Launched Women's Health, reaching 1.5 million readers, and redesigned BusinessWeek, enhancing circulation by 15%.
- Developed and produced editorial redesigns and launches for Women's Health, ESPN The Magazine, Living Room, BusinessWeek, The Boston Globe, Organic Style, and Sky, boosting audience engagement and brand visibility.
- Provided creative and book direction for major publishing projects and delivered editorial design work for Mademoiselle, Out, Esquire, and Art+Auction, elevating overall project quality and brand alignment
Education
Bachelor of Arts -
St. Martin's School of Art - LONDON
LondonSkills
- Art Direction
- Creative Direction
- Visual Storytelling
- Brand Strategy
- Brand Development
- Brand Identity
- Campaign Strategy
- Digital Marketing
- Omni-Channel Strategy
- Project Management
- Creative Leadership
- Team Development
AWARDS & RECOGNITION
9× American Photography, 4× American Illustration, 15× Society of Publication Designers, 2× AIGA
SELECTED EDITORIAL DESIGN
Mademoiselle | Out | Esquire | Art+Auction
Timeline
Senior Art Director
Talbots
04.2017 - Current
Creative Director, Brand, Advertising & Photograph
MACY'S INC. / MACYS.COM
01.2006 - 01.2017
Owner / Partner / Creative Director
FAHEY O'CONNOR
01.1998 - 01.2006
Bachelor of Arts -
St. Martin's School of Art - LONDON