Summary
Overview
Work history
Education
Skills
Websites
Volunteer Work
Custom
Affiliations
Accomplishments
Certification
Timeline
OfficeManager
David Onestinghel

David Onestinghel

Anaheim,CA

Summary

Experienced in agile product management and web & SaaS product development, with a strong focus on product strategy, roadmap creation, and launch project coordination. Skilled in market strategy, business development, and cross-functional leadership, leveraging tools such as Jira, Confluence, and Optimizely to drive results. Expertise includes A/B testing, quality assurance, user research management, and partnership management. Adept at strategic planning and problem-solving with excellent communication skills and the ability to remain calm under pressure. Committed to delivering innovative solutions that align with organizational goals while fostering collaboration across teams.

Overview

21
21
years of professional experience
1
1
Certification

Work history

Product Lead

DRINKS
04.2022 - 02.2025
  • Led product development and launched successful new offerings
  • Built the DRINKS Assure App on the Shopify platform by partnering with a 3rd party software development company.
  • ASSURE App allows alcohol merchants to ship alcohol legally.
  • Created a repository of support documents for merchants to remain compliant with online alcohol sales and pass orders via API for fulfillment
  • Generated $500,000 in revenue by onboarding 200+ merchants and maintaining strong relationships with those business owners
  • Partnered with businesses, who utilize the Wine as a Service API to sell & ship alcohol legally, to provide inventory availability, calculate tax & verify alcohol compliance
  • Https://www.linkedin.com/company/3626170/

Sr. Product Manager

DRINKS
07.2021 - 03.2022
  • Company Overview: https://www.linkedin.com/company/3626170/
  • Managed the Wine as a Service (WAAS) platform to onboard new platform partners and optimize the WAAS platform, accounting for $500K in revenue
  • Redesigned the Wine Insiders ecommerce website on Shopify (1 million visitors/year)
  • Began the design and development of the DRINKS Assure app
  • Https://www.linkedin.com/company/3626170/

Director of Digital Products

The Motor Trend Group
El Segundo, USA
04.2012 - 12.2020
  • Company Overview: Formerly The Enthusiast Network
  • Improved page load performance by 400% on Motor Trend in 2020
  • Built web advertising campaigns, securing over $10 million per year in advertising revenue
  • Boosted website traffic by 150% through a redesign of the Motor Trend website in 2019
  • Built a SAAS widget to allow users to find their perfect car on the Motor Trend website
  • Generated over $5 million in revenue/year from strategic partnerships
  • Formerly The Enthusiast Network

Senior Product Manager

The Motor Trend Group
El Segundo, USA
08.2011 - 03.2012
  • Company Overview: Formerly The Enthusiast Network
  • Boosted page views on AutomobileMag website by 33% to 93 million in 2011
  • Generated $7 million in advertising revenue across the Motor Trend websites
  • Promoted to Director of Digital Products in Apr 2012

Product Marketing Manager

PennySaverUSA.com
Brea, USA
01.2010 - 08.2011
  • Raised Power Sites revenue from $2 million to $5 million in 2010
  • Doubled the Power Sites customer base to 6,500 through online marketing campaigns

Product Marketing Manager

Specific Media
Irvine, USA
07.2008 - 02.2009
  • Increased revenue in the automotive, entertainment, and travel verticals by 25%
  • Launched Dynamic Ad Display, real-time ad customization, generating $250K in revenue

Senior Product Manager

Freedom Interactive (6 month contract)
Irvine, USA
02.2008 - 07.2008
  • Increased recruitment revenue by 50% in June 2008 on Monster.com career search pages
  • Boosted OC Register website traffic by 75%, by developing a classified product - “Kaango”

Product Manager

First American CoreLogic
Santa Ana, USA
04.2004 - 12.2007
  • Developed MarketracWeb, generating $12 million in revenue for the Lending vertical
  • Designed and launched Real Estate Trends, earning $1 million in revenue

Education

BA - Finance

California State University Northridge

Skills

Skills

  • Agile Product Management
  • Web & SAAS Product Development
  • Product Strategy and Roadmap Development
  • Launch Project Coordination
  • Market Strategy & Business Development
  • Cross-Functional Leadership
  • Partnership Management
  • AB Testing Specialist
  • Quality Assurance
  • User Research Management
  • Strategic planning
  • Problem-solving
  • Communication skills
  • Calm under pressure


Tools

  • Jira
  • Confluence
  • Version 1
  • Optimizely
  • Basecamp
  • MS Office
  • WordPress
  • Survey Monkey
  • Chartbeat
  • UserResearchcom
  • Crazy Egg

Volunteer Work

Head Soccer Coach, Canyon Hills Soccer Association, Anaheim Hills (2010 – 2018)

  • Taught girls from ages 8-15; teams improved every year.
  • Managed the team budget of $15,000 and sent weekly e-mail communications.

Custom

  • Wine & Spirits
  • Online Media
  • Automotive
  • Publishing
  • Online Advertising
  • Real Estate
  • Mortgage
  • Commercial Credit

Affiliations

  • Avid golfer, love playing sports with family and enjoy strategic games.

Accomplishments

Finalist for Best Website Design- Motor Trend, Webby (2016)

Certification

Scrum Fundamentals Certified (May 2021)


Associations
Publisher Representative, Digiday (2016 – 2020)
Contributor, Ad Monsters (2017 – 2020)

Timeline

Product Lead

DRINKS
04.2022 - 02.2025

Sr. Product Manager

DRINKS
07.2021 - 03.2022

Director of Digital Products

The Motor Trend Group
04.2012 - 12.2020

Senior Product Manager

The Motor Trend Group
08.2011 - 03.2012

Product Marketing Manager

PennySaverUSA.com
01.2010 - 08.2011

Product Marketing Manager

Specific Media
07.2008 - 02.2009

Senior Product Manager

Freedom Interactive (6 month contract)
02.2008 - 07.2008

Product Manager

First American CoreLogic
04.2004 - 12.2007

BA - Finance

California State University Northridge

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David Onestinghel