Summary
Overview
Work History
Education
Skills
Websites
Timeline
Generic

David Parrish

San Antonio,FL

Summary

Amazon marketing expert with over 15 years of experience in e-commerce and marketing within the manufacturing sales sector. Demonstrated leadership and integrity in driving sustainable business growth. Proficient in advanced data analytics to uncover trends and optimize brand performance. Skilled in enhancing customer engagement through detailed analysis of shopping behaviors and conversion metrics.

Overview

22
22
years of professional experience

Work History

Senior Marketing Manager, Amazon

Dorel Home Furnishings
01.2017 - 01.2024
  • Created and executed marketing strategies to elevate brand awareness across 12 brands and 3,000 ASINs.
  • Utilized advanced data tools, including AI, to analyze Sponsored Ad and Display campaign performance, optimizing for efficient and sustainable spend.
  • Developed promotional strategies for deal pricing, budgeting, and forecasting for major promotional events.
  • Managed an eight-figure annual budget for promotional activities and Search/Display campaigns.
  • Negotiated promotional funding while collaborating with Amazon VMs to manage guide inclusions.
  • Orchestrated social media campaigns by synchronizing paid and organic traffic drivers to optimize performance.

Team Lead Account Manager, Amazon

Foscam Inc.
06.2016 - 02.2017
  • Led a cross-functional team of marketing, merchandising, and supply chain experts to rebuild the Foscam brand in the U.S. Amazon market.
  • Strategically identified and implemented growth opportunities to build brand awareness, and improve product placement.
  • Managed budgeting and execution of search, display, and promotional campaigns, maximizing traffic, and increasing overall conversion.
  • Worked with 3P logistics firms to manage the receipt of Amazon POs and inventory, to ship in a timely manner.

Director of E-commerce and CX

Gator Co.
01.2002 - 06.2016
  • Led a team of account managers in overseeing major e-commerce accounts, such as Amazon.com, Musician's Friend, Guitar Center, and BH Photo.
  • I established the Amazon.com account and built it from the ground up to become a top-three retailer for Gator Co within one year.
  • Forecasted demand, implemented promotional events, and built search campaigns.
  • Developed and executed strategies to enhance customer experience (CX) and foster strong customer relationships across all accounts.

Education

BBA - In Progress

Saint Leo University
Saint Leo, FL
01-2026

Associate of Science - Recording Engineering

Full Sail University
Orlando, FL
08-2000

Skills

  • Marketing strategy
  • Promotional planning
  • Data analysis
  • Forecasting and budgeting
  • Advertising campaigns
  • Brand management
  • Competitive analysis
  • Strategic planning
  • Sales leadership
  • E-commerce strategy

Timeline

Senior Marketing Manager, Amazon

Dorel Home Furnishings
01.2017 - 01.2024

Team Lead Account Manager, Amazon

Foscam Inc.
06.2016 - 02.2017

Director of E-commerce and CX

Gator Co.
01.2002 - 06.2016

BBA - In Progress

Saint Leo University

Associate of Science - Recording Engineering

Full Sail University

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